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Paid Search and Advertising

Covers SEM, PPC strategies, and paid advertising techniques.

Chrome on iOS and Android will now detect URL typos

Source: Search Engine Land

By: Nicola Agius

02/09/24

The accessibility selfie helper Guided Frame feature is also coming to Pixel 6 this year.

Google confirms sunset details for 4 attribution models in Ads and Analytics

Source: Search Engine Land

By: Nicola Agius

02/09/24

Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates.”

Fitbit is adding step streaks back into the app

Source: Search Engine Land

By: Cory Henke

02/09/24

The streaks are coming back, baby.

Transitioning to people management: 3 tips for search marketers

Source: Search Engine Land

By: Nicola Agius

02/08/24

Here’s how you can get into the right mindset when transitioning from an individual contributor to a people management role.

Google Adds New Vehicle Listing Structured Data With Search Console Reporting

Source: Search Engine Land

By: Nicola Agius

02/08/24

Google has new structured data markup for car dealerships, it is called vehicle structured data. You can use it to communicate to Google information about your new car listings for improved visibility

Google Explore Section Coming Up Closer To Page Two Of Search Results

Source: Search Engine Land

By: Navah Hopkins

02/08/24

Google Explore is a section in the mobile search results that generally shows up after scrolling several pages of search results. Google at some point decides to give you a more news…

Bing Explains SEO For AI Search

Source: Search Engine Land

By: Nicola Agius

02/08/24

Microsoft’s Fabrice Canel explains how AI search is different from regular search and what SEOs should do right now

How advertisers can leverage AI and automation at scale

Source: Search Engine Land

By: Danny Goodwin

02/08/24

Striking the balance between AI and human oversight, for brand safety, strategy and performance.

Volvo’s EX30 with Google built-in passes new EU speed limit warning requirements

Source: Search Engine Land

By: Sarah Stemen

02/07/24

Google’s automotive ambitions are helping automakers pass safety regulations.

Google October Core Update Heated Weekend Volatility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/07/24

We are seeing high levels of volatility and SEO industry chatter over the weekend, starting late Friday, October 13th, through Saturday and Sunday. I suspect this is from the Google October 2023…

Google Drops Host Groups From Visual Elements Gallery Since Indented Results Are Gone

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/07/24

Last week, we learned that Google officially dropped indented results from its search results interface. With that Google, on Friday, removed the

Google Tests Discover Feed On Google Home Page

Source: Search Engine Land

By: Nicola Agius

02/06/24

Google is testing the Google Discover feed on the Google.com desktop home page interface. This test is currently in India, Google confirmed, and is just an experiment. Google’s Discover feed shows in

Google Consolidating Local Search Photos Guidelines

Source: Search Engine Land

By: Nicola Agius

02/06/24

Google will make the

Google Search Set Your Food Preferences For Restaurant Results

Source: Search Engine Land

By: Nicola Agius

02/06/24

Google Search is testing a gear setting icon on its local places results to let you set your food preferences. This setting would then show you restaurant results that better match those…

Cool Google Sneakers

Source: Search Engine Land

By: Nicola Agius

02/06/24

We have posted tons of different pictures of various Google shoes and sneakers here before. But here are pretty cool ones. They look like Nikes, with the Google logo, Google colors, the…

Ahrefs Not Renewing 15% of Legacy Accounts

Source: Search Engine Land

By: Nicola Agius

02/06/24

Ahrefs announced it will not renew 15% of legacy subscriptions for heavy usage and data scraping that was bringing down the system

Daily Search Forum Recap: October 13, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/06/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Generative Experience can…

The Google-Fitbit integration needs work

Source: Search Engine Land

By: Nicola Agius

02/05/24

Server outages, disappearing features — this can’t keep happening.

Google Search officially stops indented results

Source: Search Engine Land

By: Nicola Agius

02/02/24

Google’s Search Liaison confirmed Google stopped indenting search results a “few weeks ago.”

Here’s our first official look at the OnePlus Open

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/02/24

The hot foldable summer that just won’t quit.

Google Testing New Recipe Search Interface

Source: Search Engine Land

By: Nicola Agius

02/01/24

Google is testing yet another new recipe search interface. This may be an ongoing test, as I cannot replicate it, but the recipe interface is way more interactive and useful than the…

What Is PPC Management – Do You Need It?

Source: Search Engine Land

By: Nicola Agius

02/01/24

This in-depth look into PPC management can serve as a guide to kickstart your PPC campaign success.

8 Ways To Future Proof Your SEO Career In A Fast-Changing Industry

Source: Search Engine Land

By: Nicola Agius

02/01/24

Embrace these 8 tips to safeguard and enhance your SEO career for the future as we adapt and embrace new technologies and platforms

Google “People Also Buy From” Section In Search Results

Source: Search Engine Land

By: Nicola Agius

02/01/24

Google shows a section in the search results for

Right Now: Tell WordPress How To Make It Better For You

Source: Search Engine Land

By: Nicola Agius

02/01/24

If you ever wanted to make WordPress work better for SEO, publishing recipes or for your business, this is your moment

The Google trial shows that Apple’s search deal is the most important contract in tech

Source: Search Engine Land

By: Frederick Vallaeys

02/01/24

Safari on iOS might be the most valuable real estate on the web.

Google Pixel phones are getting a bunch of funky new ringtones

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Custom ringtones: still very much around.

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

Cloudflare, Google, and Amazon explain what’s behind the largest DDoS attacks ever

Source: Search Engine Land

By: Nicola Agius

01/30/24

Attackers found a way to exploit tech that helps webpages load faster.

Google takes a victory lap after Sonos decision, calls for patent reform

Source: Search Engine Land

By: Nicola Agius

01/30/24

Users will “once again be able to group our smart speakers.”

Motorola’s other Razr foldable is here for $699.99

Source: Search Engine Land

By: Nicola Agius

01/30/24

A cheaper flip phone has arrived.

The enterprise guide to elevating findability and ROI

Source: Search Engine Land

By: Amy Hebdon

01/30/24

Learn about the four phases of a findability strategy and how this approach can lead to lasting customer relationships and meaningful ROI.

Google Search Volatility Heats Up As Core Update & Spam Update Rollout

Source: Search Engine Land

By: Nicola Agius

01/30/24

We are now a few days into the two October Google Search algorithm updates, the October 2023 spam update and the October 2023 core update and the Google search results are getting…

Google Search Local Results Expandable Refinement Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Google can show local pack results in the mobile interface with these expandable refinements section. So if Google is not sure if you want one type of business category, it might show…

Google wants to be at the center of all your climate change decisions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Improved search results and better predictive tools.

The Pixel 8A is curvy and colorful in these first-look leaks

Source: Search Engine Land

By: Nicola Agius

01/29/24

No specs or price yet.

9 salary negotiation tips for search marketers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Get empowered in your marketing salary negotiations. Learn how to negotiate fair compensation with these practical tips and insights.

Google Tests Line Divider Between Site Name, URL, Favicon & Snippet Description

Source: Search Engine Land

By: Barry Schwartz

01/26/24

Google is testing a line divider between the site name, URL and favicon and the snippet’s description. I am not sure I like this and I know Google has tested these line…

Search Data Strategist (SEO) ~ Botify ~ Hybrid London (UK)

Source: Search Engine Land

By: Nicola Agius

01/25/24

Botify thrives on the success of our customers. We are looking for a strategic, results-driven SEO Search Data Strategist (SDS) to engage and enable Botify’s customers to deploy and fully utilize the…

What’s up with the Pixel 8 Pro temperature sensor?

Source: Search Engine Land

By: Nicola Agius

01/25/24

Right now, it’s a party trick. But eventually, it might be a real body thermometer.

How AI Search Will Impact SEO

Source: Search Engine Land

By: Adriana Stein

01/25/24

A thoughtful consideration of how AI search engines are evolving and what that means for SEO

Save $65 on Google’s Pixel Buds Pro before their big update

Source: Search Engine Land

By: Nicola Agius

01/24/24

A great deal today and a slew of new features in the coming weeks.

Google October 2023 Core Update Rolling Out

Source: Search Engine Land

By: Nicola Agius

01/24/24

Google is now also rolling out the October 2023 core update. This is happening while Google is rolling out the October 2023 spam update and only weeks after Google finished rolling out…

You Can Now Edit Your Social Profiles In Google Business Profiles

Source: Search Engine Land

By: Benjamin Wenner

01/24/24

Several weeks ago some businesses were seeing that they could edit their social profiles within Google Business Profiles. But most businesses did not have access to this feature. Now it seems to…

Is Mobile-Friendliness A Google Ranking Factor?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/24

Does it matter in search whether your site is mobile-friendly? We dug deep into the claims to figure out the impact mobile-friendliness on search rankings.

SEO Manager ~ MNA Digital ~ 30k-35k ~ Hybrid – Wolverhampton (UK)

Source: Search Engine Land

By: Nicola Agius

01/23/24

Passionate about SEO? Love working with a wide range of businesses & industries? In search of an exciting new opportunity? Then look no further, this is the perfect role for you… MNA…

Google releases October 2023 broad core update

Source: Search Engine Land

By: Nicola Agius

01/23/24

This is the third Google core update of 2023. The rollout is expected to take up to two weeks to complete.

Apple’s Talks With Bing & DuckDuckGo Revealed in Google Antitrust Case

Source: Search Engine Land

By: Nicola Agius

01/23/24

Apple contemplated acquiring Bing and partnering with DuckDuckGo, newly unsealed testimonies from the ongoing Google antitrust case reveal.

Google Analytics 4 adds new features to improve data security and report accuracy

Source: Search Engine Land

By: Ashton Clarke

01/23/24

Marketers can now redact client-side text and exclude Google data signals from reports and explorations in GA4.

How research on learning can help you understand advanced SEO concepts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/23/24

Discover how active recall and cognitive load theory can transform your understanding of complex SEO concepts.

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