Paid Search and Advertising

This might be an old photo but it seems like one Halloween week at the Google Dublin office there was the Ghostbusters car parked outside of the Dublin office there. We saw…

Permitting the use of ad blockers could greatly affect both the platform’s advertisers and the sign-ups for YouTube Premium.

A human asks Search Engine Land’s ChatBot to create a blog post on the importance of local SEO for small businesses. Here’s the answer.

Discover the significance of a full-funnel PPC strategy and streamline your marketing efforts for long-term growth.

Google has added a new

Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.

Find out where Search Generative Experience stands, its impact on user behavior, and the skills you need to capitalize on this paradigm shift.

Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon’s vast audience insights and targeting options.

Here are some photos from an event Google had a week ago to celebrate its 20th year anniversary at being in Ireland. This was held at the Dublin office.Here are more photos…

The new features have been designed to simplify the editing process, give advertisers more control and improve campaign performance.

Only two weeks after the October 2023 core update finished rolling out, we have a new core update rolling out – the November 2023 core update. This is a different update to…

As a reminder, the Google helpful content system/update is a sitewide algorithm. It looks at your site as a whole when applying its ranking system to the Google Search results. So changing…

Google’s use of structured data is shifting from producing rich snippets to explaining purpose and content.

Advertisers in America can now create and edit product images in an instant using Product Studio – and the tools are completely free!

iPhone and car insurance related search terms made Google the most revenue, according to a new trial exhibit.

Stop overloading journalists and content creators with studies they don’t care about. Create assets that add value for their readers.

Google Bard now responds in real time, so you can watch it

Google announced that its mobile-first indexing

Here is another music / band room at the Google office. This one is the YouTube music room but we’ve seen so many music and band rooms at Google over the years,…

Google said it will turn off the indexing crawler information in the settings page in Search Console.

The new Google Search, the Google Search Generative Experience, now shows AI-generated answers for recipe queries. I am told it did not show in early releases of SGE but sometime in the…

Google is expanding its testing the people also ask speaker and list icons. A nice number of people noticed these icons showing up in the Google search results within the people also…

What not to do when building a B2B startup

Ad revenue surpassed expectation as the platform’s global monthly active users increased by 8% year-on-year to 482 million.

There is a setting to turn this real-time response off.

At Stewart Law Group, we value the importance of being discoverable in the vast digital landscape. We’re on the hunt for a dynamic SEO Specialist with a knack for optimizing websites and…