Paid Search and Advertising

Microsoft CTO Kevin Scott discusses AI art, Nvidia, and competing with Google with Decoder.

Learn how to adapt to the evolving digital landscape and future-proof your brand’s organic success with these 5 essential building blocks.

Software updates could make calls sound better for everyone.

Here is a fun door mat at the Google office in Sydney, Australia. It says G’ Day. Get it? I spotted this on Instagram.This post is part of our daily Search Photo…

Can Core Web Vitals affect your organic search rankings? In this article, we look at the claim, the evidence, and verdict.

Google Assistant is ready for a Bard upgrade.

Any reason to buy the Fitbit Sense 2 now?

Google has announced a new Googlebot, a new Google crawler, named Google-Extended that you can use to control if your content can help improve Bard and Vertex AI generative APIs or future…

In May we reported Google was testing a

Google launches “SEO Made Easy” YouTube series, providing practical tips to optimize websites for better search engine performance.

Google expands its AI-based Search to U.S. teens, emphasizing safety and education, while continuing to refine the technology.

Google, at around 3 am ET this morning, announced that the September 2023 Google helpful content update has finished rolling out. It took about 14 days, starting on September 14, 2023, and…

Take control of the conversation and drive your SEO strategy forward with proactive communication during Google updates.

OpenAI has relaunched the browse with Bing feature in ChatGPT which lets users use ChatGPT leveraging the index of Bing Search. This was after Open AI turned off the feature after it…

It is rare to see swag from the Google Search Central team but at one of the latest Google Search Central Live events Google gave out swag to attendees. The swag included…

The side button is back, baby!

In this webinar, get the answers from experts in buying and selling B2B data.

Dive into how generative AI models work, what they can and can’t do, and the implications of all these elements.

Learn why an SEO roadmap is essential for your strategy, how to create one, and tips for prioritizing tasks and collaborating effectively.

At Black & White Zebra our publications are the cornerstone of our company. On a daily basis they help people win at work through educational, advisory, thought leadership and relevant content. We…

YouTube Music is Google’s podcast player now.

Dive into this step-by-step guide on Competitor SEO & amplify your site’s traffic and revenue. Brian Gareth reveals how!

Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.

DALL·E 3 is coming to ChatGPT, Bing, and Microsoft Designer. Learn more about its features and how to opt out of future AI training data.

I am excited but also feel let down that the new Bing Webmaster Tools Performance report gained all these new sources of data, including Bing Chat, but the only one you cannot…

In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.

Explore Microsoft’s latest announcement, which introduces Video and CTV ads to its platform to help brands reach multi-screen users.

Google has quietly made changes to its advertising auctions to boost revenues, according to testimony by a company executive.