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Paid Search and Advertising

Covers SEM, PPC strategies, and paid advertising techniques.

Instagram Reminder Ads launch new features to boost reach

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/29/24

The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.

Paid Search & SEO Specialist ~ Facet ~ $100k-$135k ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

02/28/24

Facet is seeking a motivated and highly experienced Paid Search & SEO Specialist to join our dynamic marketing team. As a fast-growing financial services company, we are looking for exceptional talent who…

Quantum Meditation Woman Sculpture At Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/24

At the GooglePlex, the main Google headquarters in Mountain View, California, Google has these sculptures. This one is a Quantum Meditation II, the person who posted this on Instagram wrote,

Senior SEO Sales Specialist ~ Victorious ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

02/27/24

Are you an SEO that enjoys sales? Does combining your knowledge of SEO with strong communication and technical capabilities to support sales teams, prospects, and customers energize you? If the prospect of…

Best of the Bot: Create an SEO plan for a digital marketing agency

Source: Search Engine Land

By: Nicola Agius

02/27/24

A human asks Search Engine Land’s ChatBot to create an SEO content plan for a digital marketing agency. Here’s the answer.

Google SGE AI Snapshot Answer With Bolded Text & New Link Formats

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/24

Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search…

SEO Auditing Success – Whiteboard Friday

Source: Search Engine Land

By: Nicola Agius

02/26/24

Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.

Google Maps new search results makes photos significantly more important

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/24

This is a new “photo-first” search result layout where business owners need to pay more attention to the photos that show up for their business listings.

Live Blog: Meta Reports Q3 Earnings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/23/24

Stay tuned as we live blog Meta’s earnings call starting at 5:00 PM ET.

Google Ads testing new overview dashboard for advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/23/24

Google confirmed this is an experiment they are trying with a select number of advertisers.

Google rolls out about this image and more SGE links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/23/24

Google said the links in SGE AI answers are from high-quality sites.

Google Now Allows Mixing Structured Data Formats

Source: Search Engine Land

By: Nicola Agius

02/22/24

Google announced a new way to communicate Structured Data using Syntax Graph Merge, which means mixing Schema formats

Amazon Ads launches AI image generation

Source: Search Engine Land

By: Nicola Agius

02/22/24

Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.

Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On

Source: Search Engine Land

By: Jason Tabeling

02/22/24

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.

Key Updates From Alphabet’s Q3 Earnings Call For Marketers

Source: Search Engine Land

By: Greg Jarboe

02/21/24

Explore highlights from the Q3 Alphabet earnings call, including what marketers need to know about the latest in ads, AI, and search.

Live Blog: Google Parent Alphabet Reports Q3 Earnings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/21/24

Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET.

Google search revenue rises 11%, solid increase in total ad revenue

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/21/24

Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.

Google investigating Display & Video 360 issue

Source: Search Engine Land

By: Nicola Agius

02/20/24

The issue is currently being investigated by the Google Ads team and an update with more information is expected “shortly”.

How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns

Source: Search Engine Land

By: Nicola Agius

02/20/24

Email is a powerful marketing channel. Learn how to reduce your bounce rate and get a higher ROI from email marketing campaigns.

Google Photos will soon give you more say in those AI-created video highlights

Source: Search Engine Land

By: Nicola Agius

02/20/24

You won’t have to wait for those “memories” to happen to you.

WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites

Source: Search Engine Land

By: Nicola Agius

02/19/24

XSS vulnerability patched in popular LiteSpeed caching plugin affects over 4 million WordPress sites

Google News For Context “By The Numbers” Tag

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/19/24

Google Search is testing a

Google Explains The “Hostload Exceeded” Issue With Indexing

Source: Search Engine Land

By: Nicola Agius

02/16/24

Google’s John Mueller provides answers about why Search Console URL Inspection Tool fails to index submitted URLs

What Is Bounce Rate, and Does It Matter in 2023?

Source: Search Engine Land

By: Nicola Agius

02/16/24

Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your…

Google Completes Rollout of October 2023 Spam Update

Source: Search Engine Land

By: Nicola Agius

02/15/24

Google finished rolling out the October 2023 Spam Update targeting thin and misleading content.

SEO outcomes vs. SEO outputs: Understanding the difference

Source: Search Engine Land

By: Nicola Agius

02/15/24

Here’s how focusing on outcomes, not just outputs, can align your SEO efforts with your organization’s goals, resulting in a holistic impact.

How to use the Pixel 8’s Best Take to pick your favorite faces in group photos

Source: Search Engine Land

By: Nicola Agius

02/15/24

All eyes on you.

Google Local Pack Tests Card Design For Reviews, Menu & More

Source: Search Engine Land

By: Laura Schiele

02/15/24

Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack design in…

New Google AdSense Related Search For Auto Ads

Source: Search Engine Land

By: Nicola Agius

02/15/24

Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page…

LinkedIn to give Collaborative Articles more reach in search

Source: Search Engine Land

By: Menachem Ani

02/14/24

While Collaborative Articles have potential visibility benefits, some articles are ‘drowning in half-truths and misinformation.’

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