The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.
Paid Search and Advertising
Covers SEM, PPC strategies, and paid advertising techniques.
Paid Search & SEO Specialist ~ Facet ~ $100k-$135k ~ Remote (US)
Source: Search Engine Land
Facet is seeking a motivated and highly experienced Paid Search & SEO Specialist to join our dynamic marketing team. As a fast-growing financial services company, we are looking for exceptional talent who…
Quantum Meditation Woman Sculpture At Google
Source: Search Engine Roundtable
At the GooglePlex, the main Google headquarters in Mountain View, California, Google has these sculptures. This one is a Quantum Meditation II, the person who posted this on Instagram wrote,
Senior SEO Sales Specialist ~ Victorious ~ Remote (US)
Source: Search Engine Land
Are you an SEO that enjoys sales? Does combining your knowledge of SEO with strong communication and technical capabilities to support sales teams, prospects, and customers energize you? If the prospect of…
Best of the Bot: Create an SEO plan for a digital marketing agency
Source: Search Engine Land
A human asks Search Engine Land’s ChatBot to create an SEO content plan for a digital marketing agency. Here’s the answer.
Google SGE AI Snapshot Answer With Bolded Text & New Link Formats
Source: Search Engine Roundtable
Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search…
SEO Auditing Success – Whiteboard Friday
Source: Search Engine Land
Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.
Google Maps new search results makes photos significantly more important
Source: Search Engine Roundtable
This is a new “photo-first” search result layout where business owners need to pay more attention to the photos that show up for their business listings.
Live Blog: Meta Reports Q3 Earnings
Source: Search Engine Roundtable
Stay tuned as we live blog Meta’s earnings call starting at 5:00 PM ET.
Google Ads testing new overview dashboard for advertisers
Source: Search Engine Roundtable
Google confirmed this is an experiment they are trying with a select number of advertisers.
Google rolls out about this image and more SGE links
Source: Search Engine Roundtable
Google said the links in SGE AI answers are from high-quality sites.
Google Now Allows Mixing Structured Data Formats
Source: Search Engine Land
Google announced a new way to communicate Structured Data using Syntax Graph Merge, which means mixing Schema formats
Amazon Ads launches AI image generation
Source: Search Engine Land
Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.
Google Introduces AR Beauty Ads, Promote Products With Virtual Try-On
Source: Search Engine Land
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Key Updates From Alphabet’s Q3 Earnings Call For Marketers
Source: Search Engine Land
Explore highlights from the Q3 Alphabet earnings call, including what marketers need to know about the latest in ads, AI, and search.
Live Blog: Google Parent Alphabet Reports Q3 Earnings
Source: Search Engine Roundtable
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET.
Google search revenue rises 11%, solid increase in total ad revenue
Source: Search Engine Roundtable
Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.
Google investigating Display & Video 360 issue
Source: Search Engine Land
The issue is currently being investigated by the Google Ads team and an update with more information is expected “shortly”.
How To Reduce Your Email Bounce Rate & Boost Email Marketing Campaigns
Source: Search Engine Land
Email is a powerful marketing channel. Learn how to reduce your bounce rate and get a higher ROI from email marketing campaigns.
Google Photos will soon give you more say in those AI-created video highlights
Source: Search Engine Land
You won’t have to wait for those “memories” to happen to you.
WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites
Source: Search Engine Land
XSS vulnerability patched in popular LiteSpeed caching plugin affects over 4 million WordPress sites
Google News For Context “By The Numbers” Tag
Source: Search Engine Roundtable
Google Search is testing a
Google Explains The “Hostload Exceeded” Issue With Indexing
Source: Search Engine Land
Google’s John Mueller provides answers about why Search Console URL Inspection Tool fails to index submitted URLs
What Is Bounce Rate, and Does It Matter in 2023?
Source: Search Engine Land
Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your…
Google Completes Rollout of October 2023 Spam Update
Source: Search Engine Land
Google finished rolling out the October 2023 Spam Update targeting thin and misleading content.
SEO outcomes vs. SEO outputs: Understanding the difference
Source: Search Engine Land
Here’s how focusing on outcomes, not just outputs, can align your SEO efforts with your organization’s goals, resulting in a holistic impact.
How to use the Pixel 8’s Best Take to pick your favorite faces in group photos
Source: Search Engine Land
All eyes on you.
Google Local Pack Tests Card Design For Reviews, Menu & More
Source: Search Engine Land
Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack design in…
New Google AdSense Related Search For Auto Ads
Source: Search Engine Land
Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page…
LinkedIn to give Collaborative Articles more reach in search
Source: Search Engine Land
While Collaborative Articles have potential visibility benefits, some articles are ‘drowning in half-truths and misinformation.’