TikTok and Instagram are offering search advertising, and advertisers see a chance to expand the surfaces of performance advertising.
Paid Search and Advertising
Covers SEM, PPC strategies, and paid advertising techniques.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn’t let you down.
Why Brands Shouldn’t Shift Ad Budgets to Display Too Quickly
In this Wild West of a retail media rodeo, search is your trusty steed that plods along and doesn’t let you down.
Key Trademark Infringement Principles Marketers Need to Know
Best practices for addressing a competitor’s use of your company’s trademark in keyword advertising.
Key Trademark Infringement Principles Marketers Need to Know
Best practices for addressing a competitor’s use of your company’s trademark in keyword advertising.
Retail, search and Amazon’s $40bn ‘advertising’ business — Benedict Evans
Source: Essays — Benedict Evans
Amazon sold close to $40bn of advertising last year – bigger than Prime, bigger than the entire global newspaper industry and probably more profitable than AWS. But is this really advertising, rent,…
TV, merchant media and the unbundling of advertising — Benedict Evans
Source: Essays — Benedict Evans
Amazon’s ad business is bigger than YouTube and more profitable than AWS. Shein is the biggest fast-fashion retailer in the US, with no stores. US pay TV subscribers have fallen by a…
Are Amazon ads worth more than AWS? — Benedict Evans
Source: Essays — Benedict Evans
Does Amazon make more money from ads than AWS? Quite possibly.
