Paid Search and Advertising

Advertisers across all markets can now use the automated bid strategies to optimize campaigns for “maximum results with minimal effort”.

Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.

Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote,

Google seems to have stopped showing rich results for event markup in the Google search results. The event lists are no longer showing up event URLs in the Google search result snippet.This…

A few weeks ago Google celebrated its 25th birthday. We covered some photos from the special day but here is a t-shirt that says 25 in Google colors. A Google 25th birthday…

Unlock the full potential of your local business with The Local Business Content Marketing Guide. Dive into actionable insights, real-world examples, and expert advice to help your business thrive.

Google adds paywall markup validation to the Rich Results Test tool, helping publishers clarify protected content.

Quality and quantity in SEO don’t have to be mutually exclusive. Find out how to fix these common mistakes to scale your SEO efforts.

The accessibility selfie helper Guided Frame feature is also coming to Pixel 6 this year.

Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates.”

The streaks are coming back, baby.

Here’s how you can get into the right mindset when transitioning from an individual contributor to a people management role.

Google has new structured data markup for car dealerships, it is called vehicle structured data. You can use it to communicate to Google information about your new car listings for improved visibility

Google Explore is a section in the mobile search results that generally shows up after scrolling several pages of search results. Google at some point decides to give you a more news…

Microsoft’s Fabrice Canel explains how AI search is different from regular search and what SEOs should do right now

Striking the balance between AI and human oversight, for brand safety, strategy and performance.

Google’s automotive ambitions are helping automakers pass safety regulations.

We are seeing high levels of volatility and SEO industry chatter over the weekend, starting late Friday, October 13th, through Saturday and Sunday. I suspect this is from the Google October 2023…

Last week, we learned that Google officially dropped indented results from its search results interface. With that Google, on Friday, removed the

Google is testing the Google Discover feed on the Google.com desktop home page interface. This test is currently in India, Google confirmed, and is just an experiment. Google’s Discover feed shows in

Google will make the

Google Search is testing a gear setting icon on its local places results to let you set your food preferences. This setting would then show you restaurant results that better match those…

We have posted tons of different pictures of various Google shoes and sneakers here before. But here are pretty cool ones. They look like Nikes, with the Google logo, Google colors, the…

Ahrefs announced it will not renew 15% of legacy subscriptions for heavy usage and data scraping that was bringing down the system

Server outages, disappearing features — this can’t keep happening.

Google’s Search Liaison confirmed Google stopped indenting search results a “few weeks ago.”

The hot foldable summer that just won’t quit.

Google is testing yet another new recipe search interface. This may be an ongoing test, as I cannot replicate it, but the recipe interface is way more interactive and useful than the…