Paid Search and Advertising

This in-depth look into PPC management can serve as a guide to kickstart your PPC campaign success.

Embrace these 8 tips to safeguard and enhance your SEO career for the future as we adapt and embrace new technologies and platforms

Google shows a section in the search results for

If you ever wanted to make WordPress work better for SEO, publishing recipes or for your business, this is your moment

Safari on iOS might be the most valuable real estate on the web.

Custom ringtones: still very much around.

Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

Attackers found a way to exploit tech that helps webpages load faster.

Users will “once again be able to group our smart speakers.”

A cheaper flip phone has arrived.

Learn about the four phases of a findability strategy and how this approach can lead to lasting customer relationships and meaningful ROI.

We are now a few days into the two October Google Search algorithm updates, the October 2023 spam update and the October 2023 core update and the Google search results are getting…

Google can show local pack results in the mobile interface with these expandable refinements section. So if Google is not sure if you want one type of business category, it might show…

Improved search results and better predictive tools.

No specs or price yet.

Get empowered in your marketing salary negotiations. Learn how to negotiate fair compensation with these practical tips and insights.

Google is testing a line divider between the site name, URL and favicon and the snippet’s description. I am not sure I like this and I know Google has tested these line…

Right now, it’s a party trick. But eventually, it might be a real body thermometer.

A thoughtful consideration of how AI search engines are evolving and what that means for SEO

A great deal today and a slew of new features in the coming weeks.

Google is now also rolling out the October 2023 core update. This is happening while Google is rolling out the October 2023 spam update and only weeks after Google finished rolling out…

Several weeks ago some businesses were seeing that they could edit their social profiles within Google Business Profiles. But most businesses did not have access to this feature. Now it seems to…

Does it matter in search whether your site is mobile-friendly? We dug deep into the claims to figure out the impact mobile-friendliness on search rankings.

Passionate about SEO? Love working with a wide range of businesses & industries? In search of an exciting new opportunity? Then look no further, this is the perfect role for you… MNA…

This is the third Google core update of 2023. The rollout is expected to take up to two weeks to complete.

Apple contemplated acquiring Bing and partnering with DuckDuckGo, newly unsealed testimonies from the ongoing Google antitrust case reveal.

Marketers can now redact client-side text and exclude Google data signals from reports and explorations in GA4.

Discover how active recall and cognitive load theory can transform your understanding of complex SEO concepts.

Google announced its Android 14 OS and its new Pixel devices yesterday. With the tradition of Android OS released, Google puts up a new Android statue at the GooglePlex, the Google headquarters…