Paid Search and Advertising

We’re looking to hire a talented and seasoned senior editor with a strong background in editorial strategy and business journalism who is passionate about making excellent content and building exciting and impactful…

Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.

Google Business Profiles is adding a verification method for some categories of businesses to make it easier for them to verify their business with Google. This one, you can upload a picture…

It has been 11 months since the last update, here is what changed.

Here’s how Bard’s real-time insights and direct access to Google resources can help you navigate algorithm changes.

Microsoft has rebranded Bing Chat to Copilot.

Google announced it has expanded its courses rich results so you can now provide new data such as pricing, educational level, ratings, and length with structured data. Google said this data can…

Google announced some new Search Generative Experience (SGE) features for shopping, including gift ideas, generating images for apparel purposes, and more virtual try-on features. Google wrote,

Google will surface personal insights and experiences from social media blog posts and forums. This is not an updated helpful content update.

Google has updated its help documentation specific to Google Crawlers and added the Google Safety crawler to the list of special case crawlers. This crawler is not new but Google decided to…

Google has updated its title links help documentation to say it is best to avoid including flight price information in title elements. Google said this is because flight prices rapidly change and…

Here is a photo of one of the lobbies in the Google Atlanta office. It is red, curved and has these embedded pixelated lights in the wall. It looks cool and eye…

The tech giant has rolled out changes to give marketers quicker and more detailed information about ad disapprovals.

Get free access to this Search Engine Land toolkit that equips you with AI specially designed for marketing tasks.

Google seems to be testing showing the Discussion and Forum feature within product listing search results. The Discussion and Forum is about a year or so old now but I’ve never seen…

Using visuals and aligning with broader marketing concepts can help you communicate SEO’s value and gain stakeholder support.

Danny Sullivan, Google’s Search Liaison, was quoted as saying that major changes are coming Google’s search ranking algorithms.

The last weeks have been very intensive for me and Barbados SEO is coming… Nevertheless, I am devoting Monday morning to going through everything that has

Google has added the learning video rich results data to the Google Search Console performance reports. Google announced this news just minutes ago on X, saying,

For the original iTunes version, click here.Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I

The journey through the future of customer data reveals a landscape where adaptation is key.

Targeting niche “long tail” queries has changed from exact-match keywords to understanding a searcher’s intent and meaning.

Google announced it has expanded the Search Generative Experience beta to 120 or so countries and territories and four new languages. Google also added new follow-up questions, AI-powered translation

Everyone is now seeing the search shopping filters in the Google search results for e-commerce-related queries, which Google started testing well over a year ago. And as some have noted, the shopping

Tripadvisor is the largest travel site in the world, visited by over 500 million travellers each month. Tripadvisor provides a unique, global work environment that captures the speed, innovation and excitement of…

Google has updated its various abuse policies for Merchant Center. Google said Google Shopping ads and Google free listings Malicious or unwanted software policy will be split into three separate poli

This might be an old photo but it seems like one Halloween week at the Google Dublin office there was the Ghostbusters car parked outside of the Dublin office there. We saw…

Permitting the use of ad blockers could greatly affect both the platform’s advertisers and the sign-ups for YouTube Premium.

A human asks Search Engine Land’s ChatBot to create a blog post on the importance of local SEO for small businesses. Here’s the answer.