Paid Search and Advertising

A human asks Search Engine Land’s ChatBot to create an SEO content plan for a digital marketing agency. Here’s the answer.

Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search…

Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday.

This is a new “photo-first” search result layout where business owners need to pay more attention to the photos that show up for their business listings.

Stay tuned as we live blog Meta’s earnings call starting at 5:00 PM ET.

Google confirmed this is an experiment they are trying with a select number of advertisers.

Google said the links in SGE AI answers are from high-quality sites.

Google announced a new way to communicate Structured Data using Syntax Graph Merge, which means mixing Schema formats

Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR.

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.

Explore highlights from the Q3 Alphabet earnings call, including what marketers need to know about the latest in ads, AI, and search.

Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET.

Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.

The issue is currently being investigated by the Google Ads team and an update with more information is expected “shortly”.

Email is a powerful marketing channel. Learn how to reduce your bounce rate and get a higher ROI from email marketing campaigns.

You won’t have to wait for those “memories” to happen to you.

XSS vulnerability patched in popular LiteSpeed caching plugin affects over 4 million WordPress sites

Google Search is testing a

Google’s John Mueller provides answers about why Search Console URL Inspection Tool fails to index submitted URLs

Unravel the mystery of bounce rate as we explore its evolution from Universal Analytics to GA4. Discover why Google redefined this metric, how to interpret it, and practical strategies to optimize your…

Google finished rolling out the October 2023 Spam Update targeting thin and misleading content.

Here’s how focusing on outcomes, not just outputs, can align your SEO efforts with your organization’s goals, resulting in a holistic impact.

All eyes on you.

Google is testing a new local pack design that shows reviews, menu details and more in these card design. It is not too far off from the original local pack design in…

Google has added a new auto ads option to AdSense named related search for auto ads. Related search for Auto ads lets publishers show their users search terms related to the page…

While Collaborative Articles have potential visibility benefits, some articles are ‘drowning in half-truths and misinformation.’

Advertisers across all markets can now use the automated bid strategies to optimize campaigns for “maximum results with minimal effort”.

Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model.

Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote,

Google seems to have stopped showing rich results for event markup in the Google search results. The event lists are no longer showing up event URLs in the Google search result snippet.This…