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Covers SEM, PPC strategies, and paid advertising techniques.

Google Updates Ad Campaign Performance Insights

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/30/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google Enhances Meridian MMM and Performance Max Reporting for Better Ad Insights Google’s Meridian marketing…

Google Ads Reporting Also Impacted By Num=100 Change?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/30/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Removal of 100 Search Results: Impact on Ads and Analytics Google’s removal of the 100 search…

Google AdSense Traffic Source Breakdown Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/30/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google AdSense Introduces Traffic Source Breakdown Report Google AdSense has launched a new traffic source breakdown report…

Pinterest tests Top of Search ads to capture high-intent shoppers

Source: Search Engine Land

By: Anu Adegbola

09/29/25

Source: Search Engine Land by Anu Adegbola. Read the original article Pinterest’s Top of Search ads give brands premium visibility in high-intent, unbranded searches – potentially driving more and better clicks.

LinkedIn Adds More Ad Automation Options for SMBs

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/29/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn’s New AI-Powered Tools for SMB Ad Campaigns LinkedIn has introduced AI-enhanced auto-targeting to help…

TikTok launches Travel Ads to capture trip planning moments

Source: Search Engine Land

By: Anu Adegbola

09/29/25

Source: Search Engine Land by Anu Adegbola. Read the original article TikTok’s new Travel Ads let brands reach high-intent travelers with personalized, AI-optimized campaigns that drive discovery and bookings.

Inderpaul Rai talks about accidentally spending a client’s entire year budget in one week

Source: Search Engine Land

By: Anu Adegbola

09/29/25

Source: Search Engine Land by Anu Adegbola. Read the original article Inderpaul Rai shares how a major PPC overspend taught him the value of careful automation, strong team processes, and calm leadership…

Snapchat Shares Data on the Effectiveness of its First Impression Ads

Source: Unknown Source

By: Andrew Hutchinson

09/29/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat First Impression Ads: Boosting Reach and Conversions Snapchat’s First Impression Ads guarantee your ad is the first shown…

TikTok Launches Updated Travel Ads

Source: Unknown Source

By: Andrew Hutchinson

09/29/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Launches AI-Powered Travel Ads to Boost Marketer Engagement TikTok has introduced Travel Ads, leveraging advanced AI targeting to…

Pinterest Ads cost data comes to Google Analytics

Source: Search Engine Land

By: Anu Adegbola

09/29/25

Source: Search Engine Land by Anu Adegbola. Read the original article As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed…

Snapchat Announces Paid Storage Expansion for Memories

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/28/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat Introduces Expanded Storage Plans for Snap Memories Snapchat has launched new Memories Storage Plans…

Meta Expands Ad-Free Subscription Option to Users in the UK

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/28/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Launches Ad-Free Subscription for UK Facebook and Instagram Users Meta now offers UK users…

Google Ads tweaks default conversion goal behavior

Source: Search Engine Land

By: Anu Adegbola

09/26/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads will stop automatically making all new conversion goals account-default, helping campaigns avoid bidding toward irrelevant signals.

Google Ads New Campaign Set Up Screen Change

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/26/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Campaign Setup Flow Update Google Ads is updating its campaign setup screen, shifting from choosing…

Google New Large Sponsored Results Grouping Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/26/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Sponsored Results Label and Its Impact Google is rolling out a new sponsored results label…

Google AdSense Session-Related Metrics Sunsetting

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/26/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Removes Session-Related Metrics from AdSense Google AdSense has discontinued all session-related metrics such as “Ad sessions”…

Google Ads will recommend you link to your Google Analytics account with one click

Source: Search Engine Land

By: Barry Schwartz

09/25/25

Source: Search Engine Land by Barry Schwartz. Read the original article If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.

Google Ads updated policies to target dishonest pricing practices

Source: Search Engine Land

By: Barry Schwartz

09/25/25

Source: Search Engine Land by Barry Schwartz. Read the original article Google Ads Misrepresentation policy will be updated on October 28, 2025.

Retailers sharply increase spending on social media in 2025, study says

Source: Social Media Today - Latest News

By: Peter Adams

09/25/25

Source: Social Media Today – Latest News by Peter Adams. Read the original article TL;DR Summary of Social Media Ad Spending Surges Amid Economic Uncertainty in Q2 Social media ad spending rose…

Pinterest Announces Ad Updates at ‘Pinterest Presents’ Event

Source: Social Media Today - Latest News

By: Andrew Hutchinson

09/25/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest’s New Ad Innovations Boost Shopping Engagement Pinterest has introduced **enhanced Search Ads** with prime…

How to deliver monthly PPC reports clients love

Source: Search Engine Land

By: Mark Meyerson

09/25/25

Source: Search Engine Land by Mark Meyerson. Read the original article Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.

Google Ads Updates Dishonest Pricing Practices Policy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates Misrepresentation Policy on Dishonest Pricing Practices Google is updating its Ads Misrepresentation policy to…

Google To Label Some Search Ads As “Not a government website”

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/25/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New “Not a Government Website” Label for Search Ads Google will start labeling search ads that…

YouTube to reinstate banned channels: What it means for advertisers

Source: Search Engine Land

By: Danny Goodwin

09/24/25

Source: Search Engine Land by Danny Goodwin. Read the original article The return of banned YouTube creators could reshape ad reach and placements – and pose risks for brands and marketers.

Microsoft Advertising Bing Ads With Free Shipping Text Attributes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests New Text Attributes in Bing Search Ads Microsoft is experimenting with enhanced text attributes like…

Google Search Featured Stores Sponsored Ads Section

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/24/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests “Featured Stores” Sponsored Ads Section in Search Results Google is experimenting with a new Sponsored…

Google pushes Demand Gen deeper into performance marketing

Source: Search Engine Land

By: Anu Adegbola

09/23/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google is shifting Demand Gen from an upper-funnel discovery tool to a full-funnel performance driver, with YouTube at the center.

LinkedIn Will Now Integrate More Data from Microsoft for Ad Performance Tracking

Source: Unknown Source

By: Andrew Hutchinson

09/23/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Enhances Ad Targeting with Expanded Microsoft Data Integration LinkedIn is now sharing more user profile and activity data…

Microsoft clarifies nonprofit ad grant program status

Source: Search Engine Land

By: Anu Adegbola

09/23/25

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.

LinkedIn Company Intelligence API links ads to pipeline, revenue

Source: Search Engine Land

By: Anu Adegbola

09/23/25

Source: Search Engine Land by Anu Adegbola. Read the original article LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes.

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