Paid Search and Advertising

Source: Search Engine Land by Anu Adegbola. Read the original article AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really…

Source: Search Engine Land by Tim Jensen. Read the original article Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat and Wix Integration Empowers SMBs with Seamless Ad Campaigns The new **Snapchat-Wix integration** allows…

Source: Search Engine Land by Adthena. Read the original article Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Launches Search Partners Reporting in Performance Max Campaigns Google has introduced search partner performance reporting within…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces “Products at this Location” Link for Service Business Ads Google has rolled out a new…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Updates Improve Ad Disapprovals and Conversion Reporting Microsoft Advertising has introduced two key updates: ad…

Source: Search Engine Land by Anu Adegbola. Read the original article Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Unlocking Reddit’s Dynamic Product Ads for Holiday Marketing Success Reddit is gaining traction as a…

Source: Search Engine Land by Anu Adegbola. Read the original article Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s shift away from public developer forums means advertisers will need to rely on formal support channels to keep their ad…

Source: Search Engine Land by Sarah Stemen. Read the original article Today’s PPC tests surface patterns and affinities rather than absolutes. Learn to read modern signals and communicate insights with clarity.

Source: Search Engine Land by Rémi Kerhoas. Read the original article AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and SEO…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates U.S. Horse Racing Gambling Policy **Google Ads** will **ban all online gambling promotions related…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft Ads now disapproves individual assets and provides precise 90% conversion reporting, giving advertisers greater control and insight.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces New Website Optimizer Tool Google Ads is launching a new tool called Website Optimizer,…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Advisor AI Chatbot Shows Client Context Confusion in MCC Accounts Google Ads Advisor, an AI…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.

Source: Search Engine Land by Jyll Saskin Gales. Read the original article Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Expands Messaging App Support Including Facebook Messenger and Zalo **Google Ads** has extended its ad…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Customizable Overview Tabs Google Ads now offers the ability to create up to five…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Tests New Overview Tab Features Google Ads is currently testing two new sections within its…

Source: Search Engine Land by Anu Adegbola. Read the original article The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Integrates AI-Powered Advantage+ Tools into Ad Creation for Enhanced Campaign Performance Meta is increasingly…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s Q5 Marketing Insights: Why Post-Christmas Ads Matter Snapchat reveals that 88% of U.S. users…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads MCC Hijacking: A Growing Security Threat Google Ads Manager Accounts (MCC) are increasingly targeted by…

Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.

According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Launches “TikTok Foundry” Program to Boost Brand Ad Spend via Investors TikTok Foundry is…

Source: Search Engine Land by Navah Hopkins. Read the original article Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Mobile App Retirement Announcement Microsoft Advertising is retiring its mobile app by January 2026, with…

Source: Search Engine Land by Anu Adegbola. Read the original article A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.

Source: Search Engine Land by Anu Adegbola. Read the original article Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Nano Banana Pro Update Enhances AI Image Generation and Advertising Tools Google’s Nano Banana Pro is…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Updated Offline Gambling Ads Restrictions **Google Ads** has expanded its list of countries where **offline gambling…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Now Appearing in Google AI Mode Results **Google Ads** have started to appear within the…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold.

Source: Search Engine Land by Karly Scott. Read the original article Here’s how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Background Shading for Search Ads and Local Pack Google is experimenting with shaded backgrounds behind…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Tests Share Button for Hotel Ads in Search Results Google Ads is experimenting with a…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Introduces Asset-Level Review and Conversion Delay Insights Microsoft Advertising has launched new features including an…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads’ New “Original Conversion Value” Metric Enhances Reporting Clarity The introduction of the “Original Conversion Value”…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.