Paid Search and Advertising

Google Ads Renames Search Max to AI Max to Highlight AI-Powered Campaign Optimization Overview of the Name Change Google has updated its advertising interface by renaming the Search Max campaign type to…

Google Ads Introduces Beta Channel Reporting for Performance Max Campaigns New Channel Reporting Provides Detailed Insights Google Ads has launched a beta version of channel performance reporting for Performance Max (PMax) campaigns,…

YouTube Introduces Side-by-Side Mid-Roll Ads to Enhance Livestream Monetization Overview of Side-by-Side Ads on YouTube Livestreams YouTube is launching a new advertising format for eligible Connected TV (CTV) and web livestream broadcasts…

How Google Ads Display in AI Overviews: Placement and Keyword Match Insights Ad Placement Rules in Google AI Overviews Google Ads can appear either above or below AI Overviews or within the…

Google Ads Expands Melatonin Advertising Beyond US and Canada Starting June 2025 Policy Update on Melatonin Advertising In June 2025, Google Ads will revise its Healthcare and Medicines policy to remove restrictions…

LinkedIn Conversions API Overview LinkedIn has released a comprehensive guide on utilizing its Conversions API, designed to enhance ad campaign performance by integrating both online and offline data sources into LinkedIn’s systems….

YouTube’s Improved Monetization Review Process YouTube is enhancing its system to help creators monetize content faster and reduce restrictions by automating secondary reviews of videos flagged with a yellow dollar sign (indicating…

Expanded trasparency into LinkedIn’s ad elements.

Google has released a new help document named About Ads and AI Overviews, plus, they added a new landing page that contains a link to this single document named Ads in AI-Powered…

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same…

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side anchor ads.

Google has added a new display ads option for ad intents. The new option lets you pick between always show display ads with organic search results or show search ads with organic…

Now you’ll be able to better track a specific company’s path to purchase.

AI tools are driving better response for many advertisers.

The option will help you reach high-intent shoppers in relevant subreddit communities. 

Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google’s Vidhya Srinivasan said at Google Marketing Live, “we’re expanding ads in AI Overviews to desktop,…

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the “biggest update to bidding in over a decade.”

Google announced a number of AI-related features to help advertisers create and manage their ads account across Google Ads and Merchant Center. These include new AI tools for creating ads and creatives…

Google’s rolling out a range of AI-powered tools for advertisers.

The search giant is inserting ads into its AI answers, as users ask more commercial questions

Google Ads has added explanations for your performance changes directly in the charts and graphs in your Google Ads console. You can click the highlighed section of the graph to see explanations…

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense’s settings in privacy and messaging. Instead, Google said “use the IAB TCF framework for collecting and…

Meta’s launching a new program that will enable advertisers to try out its evolving AI ad tools.

More ways to launch and manage Threads ad campaigns.

Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google and has…

Google’s CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query….

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to…

The latest ad updates from YouTube.

These tools cover everything from automation, keyword research to click fraud prevention and landing page building—perfect for marketers on a budget.

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to…