Source: Search Engine Land by Akvile DeFazio. Read the original article Search often captures demand that starts elsewhere. Use these measurement techniques to identify what’s driving it.
Paid Search and Advertising
Covers SEM, PPC strategies, and paid advertising techniques.
Google tests “Strongest match” labels on Search ads
Source: Search Engine Land
Source: Search Engine Land by Anu Adegbola. Read the original article Google is exploring new ways to highlight the most relevant ads in Search, potentially giving advertisers a visibility advantage.
Google Ads To Allow Some Final URLs To Redirect To A Different Domain
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Updates Destination Mismatch Policy Allowing Domain Redirects with Approval Google Ads is updating its Destination…
Google Ads New Columns For Unique Search Categories With Clicks, Conversions & Impressions
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Unique Search Category Data Columns Google Ads has launched new data columns that track…
Google Ads Shop Diagnostics Section
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces ‘Shop Diagnostics’ for Enhanced Conversion Insights Google Ads has launched a new feature called…
Google AdSense Multiplex Ad Units To Request Ads For Each Unit
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Upcoming Changes to Multiplex Ad Reporting Google will update how it reports Multiplex ad units starting…
Google Ads Testing Strongest Match & Strong Match Labels On Sponsored Results
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests ‘Strongest Match’ & ‘Strong Match’ Labels on Search Ads Google is experimenting with new ad…
YouTube releases updated ad metrics tools
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube’s New Marketing Tools Enhance Campaign Insights and AI Support YouTube has introduced advanced marketing…
Meta launches advanced AI ad features
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s New AI-Powered Ad Tools and Creator Marketing Hub Enhancements Meta has introduced advanced AI-powered…
How to make Performance Max focus on net new customers
Source: Search Engine Land
Source: Search Engine Land by Menachem Ani. Read the original article Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
