Category: SEO Daily News and Algorithm Updates

The latest (limited) performance update from LinkedIn’s parent company Microsoft. 

Expanded opportunities for Pin creators and SMBs. 

The latest round of updates from YouTube.

Google is testing a feature to let you get notified if there is a deal for the product(s) you are searching for directly in Google Search. It is named “Track deals from this search” and it has a slider to toggle on the notification.

An important area of focus for Snap.

Snapchat’s latest performance report shows steady increases in users and revenue.

Microsoft is testing removing its name, i.e. Microsoft Bing, next to the logo in the Bing Search bar. Normally the search bar has the Microsoft Bing name next to the logo on the left side of the search bar, now Microsoft is just testing showing the logo.

An audio podcast of Lenny’s Newsletter

European users are turning away from Elon’s social media experiment.

Microsoft Bing is testing placing a “more videos” section in the Bing Copilot answers. Recently we covered how Bing placed images and video links but this implementation makes more sense.

Apple has made some updates to its Applebot documentation, primarily explaining the difference between the normal Applebot crawler and the Applebot-Extended crawler. To be clear, Applebot-Extended is not new, Apple introduced it about a year ago but Apple wanted to clarify how blocking Applebot-Extended impacts Applebot, if at all.

I am hearing reports that the Google Search Console API and tools that use the API, including Big Query exports, bulk exports and third party tools, are stuck with data from April 22nd but nothing sooner. It seems like there is something stuck in the data pipes within the API.

In all likelihood, X is not actively restricting your posts. Probably.

In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it if I see more signs of that update. Well, many of the other tools noticed volatility around April 25th, this past Friday, in addition to the 22nd and 23rd volatility we covered earlier last week.

Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.

Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.

This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the…

Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.

Google reported earnings and their ad revenue is up again year-over-year, with an increase of 8.5%, and overall revenue is also up 12%. I should note, it is down from Q4 because Q4 is always Google’s best performing quarter, which is why you don’t really compare the it to the last quarter, but rather the…

Some new measures to combat spammy tactics on FB. 

Over the past few days, I’ve noticed signs of increased Google Search ranking volatility. I held off reporting on it until now because I wanted to see how things settled, but it does seem like Google is testing ranking algorithm updates, on and off, over the past few days.