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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Google Patent For SGE: Generative Summaries For Search Results

Source: Search Engine Land

By: Nicola Agius

04/03/24

Google has a published patent named

Take back your ROI by owning your data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/24

In this webinar, learn how your marketing stack enables always-on customer experiences.

Google Ads boss Jerry Dischler steps down

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/24

The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan, who previously led product and engineering for ads.

Key takeaways from the UK’s most effective holiday ads in 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Explore the magic of the UK’s top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.

Sneak Peek: The MozCon 2024 Speaker Line-Up

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June.

Google accused of quietly placing search ads on compromising websites

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.

Associate Director, SEO ~ Brainlabs Digital ~ $90k-$120k ~ Remote (US/CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Classification: Full-time Team: Client Services Reporting to: Associate VP, SEO Estimated Start: December 2023 Location: [Hybrid] Grand Central Tower, 2, 140 E 45th St, New York, NY 10017  Work Authorization: This role…

Microsoft Advertising launches new tool for enhanced ad revenue analytics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/24

The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.

Google November 2023 core update rollout is now complete

Source: Search Engine Land

By: Nicola Agius

04/01/24

The fourth broad core algorithm update of 2023 is now done rolling out.

SEO Manager ~ QuickMail ~ $35-$45k ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/24

Full-time, Europe preferred Time zones: SBT (UTC +11), GMT (UTC +0), CET (UTC +1), EET (UTC +2), MSK (UTC +3) Highlights: 👐 Join a meritocracy, no politics needed (nor welcomed) 💸 We…

Bing Chat / Microsoft Copilot Mode Usage: Balanced 70%, Creative & Precise 15% Each

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/24

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode

The Best Damn Food & Drink Gift Guide on the Internet 2023 – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year,

What is technical SEO?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know.

Number of websites blocking Google-Extended jump 180%

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.

Google Search Console was down today

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

You may be seeing a 500 error when trying to access the tool.

Google Crawl Rate Setting Going Away & Googlebot To Lower Minimum Crawl Speed

Source: Search Engine Land

By: Barry Schwartz

03/28/24

The legacy feature to control how fast Google crawls your website is going away on January 8, 2024. It is a feature that launched 15 years ago but Google never migrated it…

Google Tests Line Separators Between Sitelinks

Source: Search Engine Land

By: Barry Schwartz

03/28/24

Over the past week or so, Google has been testing line separators between Sitelinks in the Google Search results for snippets. This feature test really gives a lot of screen real estate…

Director of SEO ~ Databento ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

03/28/24

The financial industry is growing at a record pace, but our data providers are still stuck in the past — with cumbersome onboarding processes, complicated APIs, slow infrastructure, and expensive licensing costs….

New in structured data: discussion forum and profile page markup  |  Google Search Central Blog  |  Google for Developers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/24

SEO/SEM Specialist ~ Tahzoo ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/24

Tahzoo, a globally recognized digital transformation agency in the information technology and services industry, is seeking a talented Search Engine Marketing (SEO/SEM) Specialist to join our team. The successful candidate will be…

Google Ads Bug Sends Notice To Some Advertisers That Their Ad Accounts Were Suspended

Source: moz (en-US)

03/28/24

Right before the Thanksgiving holiday season and right before the big holiday shopping season, with Black Friday and Cyber Monday, Google Ads sent emails to some advertisers telling them their ads are

Google Tests Shading Colors Of Favicons – Altering Your Official Favicon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/24

Google is testing shading and adding color and depth to favicons that they display in the search result snippets. This was spotted some time ago but it seems to be more broadly…

Mock Alligators At SEO Conference

Source: Search Engine Land

By: Barry Schwartz

03/27/24

There have been a number of conferences in the SEO space since the Verge’s piece came out and of course, SEOs are brining alligator props to various conferences. Kelvin Newman even dressed…

SEO Specialist ~ New Media Advisors ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/24

About New Media Advisors: At New Media Advisors, we specialize in partnering with enterprise brands to ignite digital channel growth and solve significant challenges. Our mission is to empower client-side marketing teams…

Sam Altman returns to OpenAI as CEO ‘in principle’

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/24

Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo.

SEO Specialist ~ Bananas Marketing Agency ~ $50k-$60k ~ Remote (US)

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

03/26/24

You will have two sets of responsibilities. 1) You will be responsible for the link-building of three websites in the lawsuit loans space. 2) You will be responsible for the local SEO…

Google Fast Pickup Or Delivery Search Box

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/26/24

Google is testing a new section to show which products they have in their index that are available for fast pickup or fast delivery. Google already knows how long it would take…

New Reports: Google Search Getting Dates Wrong Again

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/26/24

I am seeing some new reports, some publicly, and some not, of Google Search getting the dates they display in the Google Search results wrong. This is a common issue that Google…

SEO Analyst ~ Strategic America ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/25/24

Think of the world’s most talented creative thinkers. Problem-solvers. Strategists. At Strategic America, we don’t bring on anything less. The way we see it, if you’re going to make the best work…

Daily Search Forum Recap: November 20, 2023

Source: Search Engine Land

By: Nicola Agius

03/25/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. You can send your site…

Google announces update to child and teen ad policy language

Source: Google Search Central Blog

03/25/24

Google is changing the language across three child and teen ads policies to provide more clarity and transparency.

Google Investigating Issue With Search Console Experience & Enhancement Report URL Declines

Source: Search Engine Land

By: Barry Schwartz

03/22/24

Google is currently investigating a reporting issue or bug with the Google Search Console experience and enhancement reports. The issue is that they seem to be showing a decline in the number…

Spreadsheets as Examples, SEO Business Case, Trust Battery

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/22/24

Monday Ideas – Edition #31

TikTok launches new tool to provide more insight into how ads drive conversions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/22/24

Engaged View-through Attribution (EVTA) helps advertisers gauge the impact of engaged views on conversions.

Instacart unveils new tools to boost discovery for up-and-coming brands

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/22/24

Digital Sell Sheets and Brand Explorer help retailers discover up-and-coming brands to stock on their shelves.

Google Search Actively Working On Fixing Obituary Spam Problem

Source: Search Engine Land

By: Mordy Oberstein

03/21/24

Google is actively working on fixing the problem it was with showing too much spam for obituary-related queries. Danny Sullivan, Google’s Search Liaison, said

Senior Account Executive (PPC/SEO) ~ Firebrand ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/21/24

Firebrand helps startups crush their marketing goals. We are a specialist PR and marketing firm for tech startups. Based in San Francisco, Firebrand’s integrated public relations, content marketing, demand generation and growth…

Google Search goes after fraudulent and manipulative DMCA takedown requests

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/21/24

The lawsuit alleges two men created over 65 Google accounts and submitted hundreds of thousands of fake DMCA takedown requests to remove competitors from the search results.

How to create and manage an SEO budget

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/21/24

Investing in SEO requires assessing your goals, website limitations and resource needs. Get insights into effective SEO budgeting here.

Better, non-programmatic ways to go up the B2B funnel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/21/24

Learn alternatives to programmatic advertising for B2B upper-funnel success and how to integrate high-quality channels into your media mix.

Google Hidden Gems Ranking Algorithm Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/21/24

Google announced the hidden gems ranking system or update has been rolling out. This hidden gems update helps promote content deep within forum posts, social media, and blog posts that Google Search…

New Google Search Console Robots.txt Report Replaced Robots.txt Tester Tool

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

03/20/24

Google announced a new robots.txt report within Google Search Console and at the same time said it will sunset the old robots.txt tester tool. The new tool shows which robots.txt files Google…

Digital Marketing SEO / SEM ~ Painters Toronto Inc ~ Remote (CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/24

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years. In the last 8 years we have experienced tremendous growth and we…

The ultimate guide to product operations | Melissa Perri and Denise Tilles

Source: Search Engine Land

By: Barry Schwartz

03/20/24

Melissa Perri and Denise Tilles share insights, strategies, and real-world experiences to master all things product ops.

Shotgun or Sniper? Choose Your SEO Outreach Tactic

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/24

There are a few different ways to go about attempting SEO outreach. What’s your weapon of choice?

Bing adds AI-generation captions to some search result snippets

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/24

This uses GPT 4 to make the Bing search results more relevant and informative, Bing said.

Is your GA4 implementation set up for success?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/24

Analytics are essential for understanding your website traffic and customer behavior. Are you leveraging the full power of analytics to drive business growth?

Yahoo Search to start rolling out in the first weeks of 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/24

At SMX today, Brian Provost, the SVP & GM at Yahoo said the new Yahoo will be launching soon.

Google Search tests Notes on search results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/19/24

The notes feature is a labs experiment that you can turn on or off.

7 tips to create PPC text ads that are trustworthy and clickworthy

Source: Lenny's Newsletter

By: Lenny Rachitsky

03/19/24

Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC ads drive confidence and clicks.

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