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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Why True Localization Matters

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/29/24

Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.

Manager, Web/SEO ~ Revalize ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/29/24

At Revalize, we build the software and technology that powers sales of manufactured, complex products. Our customers rely on our software to select and sell everything from commercial ovens, to specialized pumps…

Kunal Shah on winning in India, second-order thinking, the philosophy of startups, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/29/24

Brought to you by: • WorkOS—The modern API for auth and user identity • Orb—The flexible billing engine for modern pricing • Dovetail—Bring your customer into every decision — Kunal Shah is…

SEO Strategist ~ Online Optimism ~ $51,000 ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/29/24

As an SEO Strategist, we expect you to serve as a mid-level role in our Search & Content Department. You work directly under our Search & Content Director, collaborating with the other…

Turbulence ahead: The wrath of the March 2024 core update is not linear 

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/26/24

Examining the fluctuations and ranking changes we’re seeing so far since Google started rolling out the March 2024 core update.

Google Analytics 4 addresses Google Ads report discrepancies with conversion update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/26/24

To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.

Daily Search Forum Recap: March 21, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/26/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s March 2024 spam update…

Do SEOs Need to Understand Marketing?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/25/24

How important is it for SEOs to have wider marketing knowledge? Ray Martinez shares his insights: • Why being top of mind is going to be more in focus and how SEOs…

Sydney SEO Conference: “An Absolute Belter”

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/25/24

I attended Sydney SEO Conference for the second time it’s hands-down becoming one of my favorites. Here are my top takeaways.

Google Search Testing More Product Image Snippet Variations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/24/24

We’ve covered product images within the search result snippets many times but here are even more variations where Google is showing up to several images across the snippet in the search results,…

AI Agent-Assisted Flow Engineering – Itamar Friedman (CEO, CodiumAI)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/24/24

For those interested in the future of autonomous software testing & code generation, this is the episode for you. Itamar Friedman is Co-Founder & CEO of Codium AI. He previously was Head…

A Lil’ Website Refresh

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/24/24

SEO Coordinator ~ Staples Canada ~ Hybrid (CAN)

Source: Search Engine Land

By: Edna Chavira

07/24/24

As the Working and Learning Company, we at Staples Canada, are dynamic, inspiring partners to our customers and the communities in which we live.  At Staples, we inspire people to work smarter,…

Optimizing your Performance Max campaigns with Google Ads, GA4 data

Source: moz (en-US)

07/24/24

Here’s how to leverage Google Ads and Google Analytics 4 data to optimize your Performance Max ads and maximize your campaign’s potential.

Daily Search Forum Recap: March 18, 2024

Source: Search Engine Land

By: Danny Goodwin

07/23/24

Here is a recap of what happened in the search forums today…

SEO Manager (MTL) Similar Web ~ 12-16K ILS ~ In-Office Giv’atayim Israel IL

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/23/24

As part of the SEO team, you will get to create, maintain & optimize Similarweb’s Website Intelligence Solution SEO strategy, using the most accurate data and tools. You will provide guidance, insights,…

Why the exact match keyword type in PPC is still relevant today

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/23/24

Explore the synergy between exact and broad match keywords to harness machine learning while maintaining control over your ad campaigns.

SEO planning: Your one-page SEO plan

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/23/24

Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan.

Google Business Profiles Allows For An Additional Review After Appeal Is Denied

Source: Search Engine Land

By: Anu Adegbola

07/22/24

Google has updated its help document on how to fix suspended or disabled Google Business Profiles to explain that you can now “request an additional review to a denied request.” Google actually…

Microsoft serving ads for Bing in Google Chrome

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

07/22/24

Windows users are reporting seeing ads for Bing AI and the Bing search engine, but they’re worried the ads might actually be malware.

3 underutilized Google Search Console reports for diagnosing traffic drops

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/22/24

Decode your website’s traffic declines with GSC’s detailed reports, covering device segmentation, search appearance and crawl stats insights.

Google Trending Icon On People Also Search For

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/22/24

Google is placing trending icons on some of the people also search for people in the knowledge panel. We’ve seen various forms of this and I don’t think this is specifically new,…

Microsoft Advertising Rolling Out A New Interface

Source: Search Engine Land

By: Barry Schwartz

07/19/24

Microsoft seems to be rolling out a new Microsoft Advertising console design. The new interface is more modern and possibly more efficient to use.

Digital Marketing Specialist ~ Avery Products Corporation ~ Hybrid – Brea, CA (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/19/24

Avery Products Corporation is looking for a Digital Marketing Specialist who can enhance our brand and build a strong online web presence via digital marketing disciplines including SEO and web content management. This role…

TikTok launches Search Insights to help creators identify trending topics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/19/24

Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.

Elevating Search Quality with Interaction to Next Paint (INP)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/19/24

This week, Google is introducing a change to Core Web Vitals, notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). As the Chief…

You Can’t Compare Backlink Counts in SEO Tools: Here’s Why

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/19/24

Stop blindly trusting numbers.

I Replaced Google with AI For a Week. Here’s What I Learned

Source: moz (en-US)

07/19/24

Google is dead?

YouTube unveils 4 new features, including Tagged Product error notifications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/18/24

YouTube has introduced a series of updates aimed at helping creators better monitor and manage their content.

Google Clarifies Page Experience & Core Web Vitals Document

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/18/24

Google has updated the Understanding page experience in Google Search results help document to clarify how page experience and core web vitals are used or not used as signals for search rankings….

Google Shows Reviews Related To Photos In Local Panel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/18/24

Google is smart enough to showcase related reviews to a photo someone is looking at in a Google local business profile listing. In the case below, you can see a photo of…

How to Search Through the Source Code of the Entire Website

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/18/24

Learn how to search though the source code of every page on a website, not just a single page.

Nutrimuscle: Scaling spend and growing ROAS through better measurement – Search Engine Watch

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/17/24

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend,…

SEO Success Manager ~ Botify ~ $120,000 ~ Hybrid New York (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/17/24

Botify is a global and fast-growing, VC-backed, enterprise SaaS company with $82M in funding and over 350 employees across 7 markets: New York, Seattle, Paris, London, Tokyo, Sydney, and Singapore, with ambitious…

State of Developer Tooling – Redmonk (James Governor & Kate Holterhoff)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/17/24

Listen now | For anyone interested in developer tooling, you won’t be able to find better analysis than the Redmonk team and this pod goes in depth into trends, analysis, and AI’s…

SEO Specialist ~ Vert Digital ~ $44k-58k ~ Remote (US)

Source: Search Engine Land

By: Barry Schwartz

07/16/24

Are you a mega-organized SEO whiz who loves data and helping clients to achieve their business goals, optimize their websites, as well as improve their overall digital presence to obtain their most…

Joe Biden supports bill to ban TikTok in the U.S.

Source: Search Engine Land

By: Barry Schwartz

07/16/24

TikTok is accusing U.S. senators of staging a pre-determined vote to ban the platform for its 150 million users in America.

Local SEO Specialist (Contract) ~ Vert Digital ~ $75-85/hr ~ Remote (US)

Source: Search Engine Land

By: Barry Schwartz

07/16/24

Do you thrive on the details and love seeing how local search works to help businesses grow? Are you fascinated by the complexities and puzzles local search presents? Do you enjoy uncovering…

Google Says Doubling Down On AI Content Now May Be A Bad Idea

Source: Lenny's Newsletter

By: Lenny Rachitsky

07/16/24

There is a thread on Reddit asking site owners how they are dealing with the new various Google updates and the associated traffic drops. One Redditor responded that he would go from…

Google Core Web Vitals Replaces FID With INP (Interaction to Next Paint) Tomorrow

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/24

This is just a friendly reminder that Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vital metric tomorrow, Tuesday, March 12, 2024. This…

How to Make AI Your Writing Sidekick for Content Marketing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/24

Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.

Google Interaction to Next Paint coming to Core Web Vitals this Tuesday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/24

Don’t confuse this with the Google Core Update – they are two very different things.

The Rise of the Field CISO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/24

Time for Security to learn from Infra & SaaS Companies

🧠 Community Wisdom: Dealing with lack of recognition, implementing modern product processes in non-tech orgs, running a bug bounty program, when to do competitive analysis, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/16/24

Community Wisdom 174

Google Testing More News Topics Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/24

Google is testing a button in the search results under the top stories news results to see “more news topics.” I personally cannot replicate this, which makes me think this is new.

Google Search People Cards Going Away

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/24

Remember People Cards? Probably not. It launched in Google Search in India in 2020 a way for “business professional, performer, or anyone looking to build up your own online presence, you might…

Google Business Profiles Tools Are Not Working

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/24

Google Business Profiles has outages for some of its business management tools. The outages started yesterday, March 7th, at about 5 pm ET or earlier. It impacts the ability to manage reviews,…

E-E-A-T Quick Wins — Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/15/24

Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/12/24

Brought to you by: • WorkOS—The modern API for auth & user identity • Eppo—Run reliable, impactful experiments • OneSchema—Import CSV data 10x faster — Ray (Jiayi) Cao is the global head…

Microsoft unveils new tool to make cross-border advertising easier

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/12/24

Feed Labels will start rolling out in mid-March to simplify the process of running ads in multiple countries for retailers.

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