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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Google Search & Reliable Information

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/12/24

Danny Sullivan, Google’s Search Liaison, was asked does Google currently validate/verify if information or data within content, is accurate, correct, true or even “commonly accepted”. In which Sullivan replied it isn’t a…

LinkedIn restores service after global outage

Source: Evolving SEO

By: Dan Shure

07/11/24

More than 48,000 reports of issues have been registered on Downdetector, with LinkedIn users impacted globally.

131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná

Source: Unknown Source

By: Dan Shure

07/11/24

Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and…

Organic SEO Lead ~ SEOBANK ~ Remote (CAN)

Source: Search Engine Land

By: Kim Davis

07/11/24

Tasked with the improvement of our client sites visibility and raising the organic search rankings, the Head of SEO will also be responsible for the creation, implementation, and analysis of the organic…

TikTok expands monetization opportunities and rewards for creators

Source: Search Engine Land

By: Danny Goodwin

07/11/24

The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement.

Improve your return on ad spend with first-party data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.

Google March 2024 Spam Updates Now Rolling Out: Scaled Content, Expired Domain & Site Reputation Abuse

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Google is rolling out its new March 2024 spam updates accompanying the very big March 2024 core update and three new spam policies. The new spam updates kick off this week and…

Bing Webmaster Tools IndexNow Insights & Top SEO Insights

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Microsoft updated Bing Webmaster Tools to build out the IndexNow reports, now named IndexNow Insights, add new Top SEO Insights to the main page and also cleaned up the side bar navigation…

Google investigating error impacting AdMob messages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

Affected users can’t create or publish new messages within the platform’s privacy and messaging area, however, an update is expected shortly.

Daily Search Forum Recap: March 5, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles websites are…

Technical SEO Specialist ~ 615 Ventures ~ $65k-$85k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

615 Ventures is a Nashville-based investment firm that creates value primarily through the acquisition and management of real estate nationwide. We currently own and manage 450,000 SF of retail, office, industrial, and…

How to optimize Google Core Web Vitals with real user data

Source: Search Engine Land

By: Anu Adegbola

07/09/24

Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric.

Google Updates Google StoreBot User Agent

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/09/24

Google has updated the Google StoreBot user agent to use a placeholder version of Chrome. So instead of it using a specific Chrome version, it now can use a dynamic version of…

A/B testing and SEO: How to navigate pitfalls and maximize results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/08/24

Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.

The VR winter continues — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

07/08/24

Meta has spent at least $50bn on VR and AR so far, but we’re still in the VR winter: the devices aren’t good enough or cheap enough and the user base is…

Google Ads Editor Version 2.6 Gains New PMax Features & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/08/24

On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released.

Community Wisdom: Ideas for celebrating big launches, balancing large and small bets, handling unexpected compensation demands, making your video look better, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/08/24

Community Wisdom 173

How one Google featured snippet is killing commercial list-based content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/07/24

A look at Google’s From sources across the web SERP feature, its similarity to programmatic SEO content and impact on fair competition.

Google says Performance Max ‘intentionally’ doesn’t show channel-specific KPIs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/05/24

Advertisers are raising concerns about Google’s lack of transparency around PMax campaign performance data

Google pilots new PPC ad format

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/05/24

Advertisers are criticizing the lack of information about this new ad format, making it difficult to measure campaign performance.

B2B Sr. SEO Strategist & Account Manager ~ Growth Plays ~ 100-120K ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/05/24

The Basics + Benefits: Growth Plays is hiring an SEO Strategist & Account Manager based in the US to manage the day-to-day operations of ongoing customer engagements. This role is ideal for…

How to Get SEO Buy-In: 7 Actionable Tips

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/05/24

Soft skills are important.

How Google Search Generative Experience is impacting ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/05/24

A new study by SE Ranking looks into how SGE impacts different ad types as well as ad placement within Google’s SERPs.

Tools to Export Google’s SERPs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/04/24

Knowing the URLs in organic search listings leads to further analysis, such as referring domains, page authority, word count, and more.

Early Signs Of Another Google Search Ranking Update On February 28/29

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/04/24

I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the SEO community…

Google Local Pack With People Like Justifications

Source: Search Engine Land

By: Anu Adegbola

07/03/24

Google is testing a new design and feature for its local justifications section. There is this “people likes” section that is shaded in blue and really stands out under the local pack…

Google Analytics 4 launches default Google Ads report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/03/24

The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.

4 SEO tips to elevate the user experience

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/03/24

Integrating SEO into your CX strategy can improve organic visibility and rankings. But don’t let it overshadow user-centric design.

Lead SEO Analyst ~ Workshop Digital ~ $90k-$100k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/03/24

We’re a growing digital marketing agency championing creative, customized, and measurable client strategies. True to our core value to be awesome in work and life, Workshop Digital offers a flexible, hybrid work…

Toxic Backlinks: SEO Woe or a Load of Baloney?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/03/24

Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. But will they really? Should you disavow them?

Senior SEO Specialist ~ Saje Natural Wellness ~ $75k-90k ~ Hybrid – Toronto (CAN)

Source: Search Engine Land

By: Anu Adegbola

07/02/24

At Saje Natural Wellness, our mission is to connect people with the healing power of plants so that everyone can live their life to the fullest, naturally. Since 1992, we’ve been committed…

Google Says Disallowing UTM Parameters In URLs Won’t Help With Crawling Or Ranking

Source: Search Engine Land

By: Danny Goodwin

07/02/24

Google’s John Mueller said on Reddit that disallowing URLs with UTM parameters in them won’t help you to improve crawling or rating with Google Search. He added that a site should try…

Google Ads Performance Max Placement Report To Show Search Partner Network Sites

Source: Search Engine Land

By: Anu Adegbola

07/02/24

Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on – which…

Daily Search Forum Recap: February 27, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/02/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s local pack dropped the…

Reminder – Google is enforcing stricter rules for consumer finance ad targeting

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/02/24

Take action now to ensure your personalized ads don’t violate Google’s updated policy, or else risk facing a potential account suspension.

37 key questions to ask when evaluating digital marketing agencies

Source: SparkToro

By: Rand Fishkin

07/02/24

Essential questions to evaluate digital agencies on auditing, performance, team structure and capabilities during selection.

Google removes option to see more local results in the search results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/02/24

It is unclear if this was intentionally removed or if this is a bug that Google will fix soon.

Find Your Difficulty Benchmark – Next Level

Source: Search Engine Land

By: Anu Adegbola

07/01/24

With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.

5 ways that Google’s helpful content system could evolve based on the evolution of previous punitive algorithm updates like Panda and Penguin

Source: Search Engine Land

By: Barry Schwartz

07/01/24

Glenn Gabe explains 5 ways the helpful content system could evolve based on the evolution of previous punitive Google algorithm updates like Panda and Penguin.

A technical guide to video SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/01/24

Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.

Will Google Make A Content Deal With Quora Next?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/01/24

Last week, Google revealed it signed a deal with Reddit to access its content using an API so it can get the content faster and in a structured format. This deal costs…

Google Search Most-Read Articles Carousel

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/01/24

Google Search is testing a new carousel named “Most-read articles.” I guess Google is using click data to see which articles are being read the most. Or maybe Chrome or Google Analytics…

Google Ads Change History Page Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/01/24

Google Ads is testing a new change history page that shows more details on the changes made to your ads and campaigns. It now documents the change overview by user and by…

Massive Volatility Reported – Google Search Ranking Algorithm Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/30/24

I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this…

Google Is Paying Reddit For More Content, More Often

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Google has announced a deal with Reddit to gain access to its content using the Reddit Data API reportedly worth $60 million annually. Yes, Google is paying Reddit to get access to…

The Chill Work Manifesto – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Shortly after Amanda Natividad joined SparkToro, she coined the term “Chill Work” to describe the unusually patient, mature, laid-back approach we take to

Google Ads API Version16 Now Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Google released version 16 of the Google Ads API yesterday. The update includes additional recommendation types, support for time-related segments, support for advertiser verification, plus much more.

Bing Search Opinion Label On News Stories

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

Bing Search now has these yellow “opinion” labels on news stories within its search results. The label is overlayed on the news story’s image and really makes the story stand out from…

Link building in 2024: 12 ways to win or fail

Source: Search Engine Land

By: Barry Schwartz

06/27/24

Navigate the dos and don’ts of link building today. Maximize your website’s potential with effective backlinking practices.

How Netflix builds a culture of excellence | Elizabeth Stone (CTO)

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

06/27/24

Brought to you by: • Vanta—Automate compliance. Simplify security. • Sendbird—The (all-in-one) communications API platform for mobile apps • Explo—Embed customer-facing analytics in your product — Elizabeth Stone is the chief technology…

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