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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Instagram pilots background editing tool and in-stream ordering

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/27/24

Backdrop lets creators experiment with backgrounds, while ‘Get Orders’ is a simple, cost-effective way to boost sales.

Why big brands dominate Google. And why this is likely to change.

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/27/24

Two articles were published this week that spoke of the frustration most of us who have worked in SEO have felt over the dominance of large brands for many search results. I’d…

Google Ads offering businesses free consultations through Gmail pop-ups

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/27/24

Advertisers are concerned that the pop-up notifications within Gmail could cause confusion among their clients.

Integrating SEO into the multichannel customer journey

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/27/24

Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience.

9 of the best custom GPTs for SEO in the GPT store

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/27/24

Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more.

Forget PageRank: Here’s why you should focus on ranking instead

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/26/24

Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more.

Turns out, Google is all about Links and Clicks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/26/24

Internal Google documents revealed during their antitrust trial show how Google relies on user signals to evaluate content quality.

Search Central Live 2024 in Bucharest, Romania  |  Google Search Central Blog  |  Google for Developers

Source: moz (en-US)

06/26/24

Google Analytics 4 bug causes data gaps in reports

Source: Search Engine Land

By: Barry Schwartz

06/25/24

Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6.

Will traffic from search engines fall 25% by 2026?

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

06/25/24

Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search.

Principal SEO ~ GoodRX ~ $135k- $288k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/25/24

GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $60 billion since 2011….

A Beginner’s Guide to SEO Reporting

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/25/24

Share your wins, dazzle your boss, and wow your clients.

SEO Content Writer ~ BWZ ~ $60k – $75k ~ Remote (CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/25/24

About the Role: BWZ is hiring a SEO Content Writer with experience creating B2B SaaS related content who can evaluate software and write detailed reviews. This role will leverage proprietary systems to…

SEO & Content Manager ~ Prodigy Education ~ Remote (CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/24/24

Prodigy Education, a global leader in game-based learning, is on a mission to make every student in the world love learning. We believe learning should be as fun as playing a video…

Snap unveils enhanced campaign insights for ROAS

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/24/24

The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently.

How SEOs Use Link Data In Google Search Console

Source: Search Engine Land

By: Anu Adegbola

06/21/24

How do you use the link data within Google Search Console? That is what John Mueller of Google asked earlier this month, and he got a nice list of uses for the…

Meta advertisers can avoid 30% Apple service charge for boosted posts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/21/24

Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.

Daily Search Forum Recap: February 15, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/21/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We have another unconfirmed Google…

Google hits back at report criticising the Privacy Sandbox

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/21/24

The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.

Report: OpenAI working on web search product

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/21/24

The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google.

Featured snippets disappear from the Google search results

Source: Search Engine Land

By: Barry Schwartz

06/21/24

Did Google intentionally remove the featured snippets or is this a new bug?

Google Updates Canonical Documentation To Explain What Attributes Break The Canonicalization

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/20/24

Google has added a section to the use rel=canonical link annotations section of the canonical search documentation to clarify that rel=canonical annotations with certain attributes are not used for canonicalization.

Google Analytics 4 adds new consent mode setting section

Source: Search Engine Land

By: Danny Goodwin

06/20/24

Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.

Google warns Universal Analytics 360 users must migrate to GA4 ‘urgently’

Source: Search Engine Land

By: Barry Schwartz

06/20/24

UA360 users who do not switch to GA4 within the next two weeks risk losing critical advertising capabilities.

Daily Search Forum Recap: February 14, 2024

Source: The Internet Marketing Driver

By: Glenn Gabe

06/20/24

Here is a recap of what happened in the search forums today…

The synergy of customer journey mapping and ecommerce SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/20/24

Syncing SEO with the customer journey is crucial for success. Learn how to map customer touchpoints and optimize content for conversions.

Google Ads Spacing Beta Rolling Out Now To MCC Accounts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/20/24

Google Ads is beta testing a new feature, a new button, in the Google Ads console named “Spacing.” This is a feature that is available for individual advertiser accounts and not rolling…

Google Maps In 2023 Blocked 45% More Fake Reviews With New Algorithm

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/20/24

Google has released its new Google Maps and local spam fighting numbers for the 2023 year, citing a big lift in reviews and other local fraud that was blocked. Google credited a…

Google Has No Plans For A Mobile App For Search Console

Source: Google Search Central Blog

06/20/24

It seems Google has no plans to build a mobile app for Search Console in the near future. John Mueller of Google was asked about the possibility and he responded on LinkedIn,…

Let’s talk about E-E-A-T: Debunking misconceptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/19/24

Learn why Google doesn’t use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use.

How To Remove Backlinks (And Clean up Your Link Profile)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/19/24

So, you’ve got some bad backlinks?

SEO Manager ~ Koozai ~ £33,000 – £40,000 ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/19/24

Are you a well-rounded and experienced SEO Manager looking for a role where you can build your own department and team? If this is you, we’d love to hear from you. We…

Google says it took down 45% more fake reviews in 2023 thanks to new algorithm

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/19/24

Google also shared new stats on actions it took in 2023 to block fake reviews and local listings.

Daily Search Forum Recap: February 12, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/18/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke again about the…

Google tests Branded Local Service Ads with opt-out option

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/18/24

Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone.

SEO Tools for YouTube Videos

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/18/24

Elevating a video’s organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.

Using generative AI to improve existing content: Top tips + sample prompts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/18/24

Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.

SEO Manager ~ The Cary Company ~ Remote (US)

Source: moz (en-US)

06/18/24

The Cary Company is seeking an analytical and experienced SEO Manager to lead search engine optimization (SEO) strategy and execution. In this role, you will work closely with technical, product, creative and…

SEO Specialist ~ Victorious ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/17/24

What makes a great company?  Is it the products it produces, its reputation, its culture?   At Victorious, we  know it’s our people. Our people-first ethos permeates every aspect of our company…

SEO Lead ~ SelectSoftware Reviews ~ $90k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/17/24

Each day our site does battle with hundreds of competitors who are trying to beat us in the SERPs.  We hold our own against huge sites like Forbes, G2, and Capterra and…

Pinterest announces major ad partnership with Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/17/24

The collaboration makes Google the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon.

How To Find Embedded YouTube Videos That Are Unavailable or Marked Private Using Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/16/24

Glenn Gabe explains how to crawl a website and surface embedded YouTube videos that are unavailable or marked as private (which are UX barriers).

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/14/24

The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities.

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/14/24

Brands now have the option to pay for their ads to exclusively appear on creator channels, ensuring a 100% share of voice.

Daily Search Forum Recap: February 8, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/14/24

Here is a recap of what happened in the search forums today…

Here’s why PPC now looks more like paid social and what it means

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/14/24

The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.

Inside OpenAI | Logan Kilpatrick (head of developer relations)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/14/24

Brought to you by: • Hex—Helping teams ask and answer data questions by working together • Whimsical—The iterative product workspace • Arcade Software—Create effortlessly beautiful demos in minutes — Logan Kilpatrick leads…

Google Dynamic Search Ad Crawler Now Crawls Every 3 Weeks vs 2 Weeks

Source: General SEO - SEO Blog by Ahrefs

By: Chris Haines

06/13/24

Google has updated its managing crawl budget guide documentation to say that the crawl frequency of the Dynamic Search Ad targets. It use to be every 2 weeks, 14 days, and now…

Want to speak at SMX Advanced? Now’s the time to submit your session ideas

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/13/24

SMX Advanced returns June 11-12. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.

Daily Search Forum Recap: February 7, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/13/24

Here is a recap of what happened in the search forums today…

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