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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/13/24

This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.

Product page SEO: A complete guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/13/24

Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.

Google Business Profiles Being Destroyed Through Local Service Ads Loophole

Source: Search Engine Land

By: Kevin Rowe

06/12/24

Google seems to have this loophole where you can essentially hijack or destroy a Google Business Profile that is also using Local Service Ads. What happens is if someone else links their…

Microsoft Advertising Enhanced Conversions Expansion, Responsive Search Ads Updates & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/12/24

Microsoft Advertising published its monthly what’s new feature announcing changes and new features to its advertising platform. Microsoft announced enhanced conversions is rolling out to more markets, new targeting options, new ways…

Google Ads To Sunset Commissions Bidding For Hotel Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/12/24

Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased out and…

Daily Search Forum Recap: February 6, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/12/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explains the difference between…

One year later: Little change to Microsoft Bing’s search market share

Source: SparkToro

By: Rand Fishkin

06/12/24

Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.

3 ways search marketers can prepare for the big cookie crumble

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/11/24

These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.

Senior SEO Manager ~ Assent ~ Remote (CAN)

Source: Search Engine Land

By: Danny Goodwin

06/11/24

Assent is the leading solution for supply chain sustainability tailored for the world’s top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren’t built with sustainability in mind. That’s where…

Google Search Console May Lose Verification With Google Domains To Squarespace Migration

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/11/24

Google is sending some domain holders who were with Google Domains and who are automatically being migrated to Squarespace notices that their Search Console verification may go away. This is only if…

Google Testing Adding Web Results To Search Menu

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/11/24

Google is testing adding the ability to search for just web results, like you would filter by just video results, just image results, just news results, just shopping results and so on….

Google Ads Issues With Confusing Text In Ads & Updating Credit Cards

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/11/24

Google Ads has some new bugs today, one that Google confirmed over advertisers received a notice for “confusing text” for their ads and the other not yet confirmed around advertisers being unable…

Senior SEO Content Strategist ~ North Star Inbound ~ $65k-$75k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/11/24

This is your chance. To break away from the mind-numbing confines of SEO content marketing, where you’re constantly regurgitating the top 3 results instead of creating new frameworks to illustrate concepts. To…

Amazon strikes landmark deal in response to Google’s third-party cookie deprecation

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

06/10/24

The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.

Daily Search Forum Recap: February 5, 2024

Source: Search Engine Land

By: Danny Goodwin

06/10/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google doesn’t say core web…

Does HTML structure matter for SEO?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/10/24

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.

SEO Manager ~ Greystar ~ $70k-$90k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/10/24

The Manager, Search Engine Optimization (SEO) supervises the planning, implementation, and execution of the US Property Management division’s community website SEO program. The position leads a high volume, multi-location client portfolio, overseeing…

SEO Manager ~ Jordan Digital ~ $75-$85k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/10/24

Jordan Digital Marketing is a fully remote growth marketing agency and a finalist in the 2023 Google Premier Partners Workforce Excellence award and Search Engine Land’s 2023 Small PPC Agency of the Year…

How to protect against and benefit from generative AI hallucinations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/10/24

As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.

John Mueller Of Google Explains Why He Keeps Deleting His Old Tweets (Posts)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/09/24

A couple of months ago, I documented how some Googlers have been removing some of their old posts (tweets) from X (Twitter). John Mueller from Google didn’t really comment on why back…

Marketing KPIs: 30 Metrics for Every Marketing Role

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/07/24

Measure your performance and share your wins.

Google revamped its SEO Starter Guide with a focus on a starter audience

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/07/24

The SEO starter guide also has been significantly cut down and shortened.

Generative AI to create content: To use or not to use it?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/07/24

Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.

Senior SEO Manager ~ Fusion92 ~ $70k-95k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/07/24

Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients’ toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of…

Freelance SEO Content Strategist ~ ContentWish ~ $25/hr ~ Remote (UK/WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/06/24

TL;DR: We are looking for a highly motivated and experienced SEO Content Strategist to join our team on a freelance basis (up to 10 HR/week), $25/hour range, depending on experience.   About…

Google Business Profiles Lets You Add Products With Barcode Scanner

Source: moz (en-US)

06/05/24

Google Business Profiles now lets you add products to your business profiles and merchant centers section using a barcode scanner; Google will even mail you a free barcode scanner. This allows you…

Outrank Competitors With Content Gap Analysis

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/05/24

Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.

Google showing TikTok videos in featured snippets, SGE

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/05/24

TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.

Google Core Web Vitals to add Interaction to Next Paint on March 12

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/05/24

We now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.

Free SEO Plan Template (With Video Walkthrough)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/05/24

Follow this.

Google boss addresses concerns of AI replacing advertising staff post layoffs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/05/24

Philipp Schindler, Google’s senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently.

7 paid media reporting tips when tracking is messy

Source: Search Engine Land

By: Barry Schwartz

06/04/24

Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.

Your guide to quick wins in SaaS marketing

Source: Search Engine Land

By: Danny Goodwin

06/04/24

🔥 10 ready-to-deploy tactics to gain positive ROI momentum in 2024

Google Local Service Ads / Screened Highly Rated Label

Source: Search Engine Land

By: Barry Schwartz

06/04/24

Google is testing showing a “highly rated” label on the Google Local Services Ads (LSAs) listings. These are also named Google Screened, as you can see. I guess this filters LSAs by…

Reclaim Backlinks + Free Google Apps Script

Source: moz (en-US)

06/04/24

Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions.

Google Analytics 4 launches additional instant support options and new video tutorials

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/04/24

You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.

Best of SearchBot: Create a monthly newsletter to generate more leads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/04/24

We ask Search Engine Land’s SearchBot to create a template for a marketing agency newsletter that generates increased leads.

The January Sale Ends This Week!

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/04/24

The 10% discount ends on Jan 31st

SEO Coordinator ~ Idea Evolver ~ Remote (US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

06/03/24

IE is a Consumer Healthcare Technology and Pharmaceutical Launch Partner dedicated to accelerating safe access to life-changing treatments, as well as provide marketing strategy and development for a variety of healthcare and…

Google Provides Specific Feedback On Why An Article Might Not Be Helpful

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/03/24

Danny Sullivan, the Google Search Liaison, replied to with very specific feedback on a specific article on how to make that article more helpful. I figured I’d share those details, even though…

Google Search Results From The Web

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/03/24

Google is testing showing a section in its search results titled “Results from the web” and “More results from the web.” I mean, why? Aren’t all Google Search results from the web?

New Google Hotel Results In EU With Digital Markets Act

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/03/24

Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA). We’ve seen tests of how this will change the search results…

Google Ads Testing New Card Shaded Format

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/03/24

Google Ads may be testing a new ad format that look more like those perspectives, where the ads are in these tall boxes or cards and those cards are on shaded backgrounds….

Use Money Keywords to Generate Revenue

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/03/24

B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.

Senior SEO Strategist ~ CI Web Group, Inc ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/02/24

CI Web Group, Inc. is a Digital Marketing Agency with employees located all over the world, working remotely. We are creative, customer-centric, data-forward and our goal is to provide a caring, educated,…

Google Ads Moving Reports To New Location

Source: Search Engine Land

By: Barry Schwartz

05/31/24

Google seems to be testing moving the reports around in the Google Ads advertiser console. There is a bit of a debate amongst advertisers if this is a good change or not.

🧠 Community Wisdom: Getting your first Product Manager title, recommendations for a family live-abroad experience, getting better at product strategy, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/31/24

Community Wisdom 168

SEO Manager ~ Copart ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/31/24

Copart is looking for a SEO Manager for Copart owned Cashforcars.com to drive growth initiatives within our Search Engine Optimization (SEO) team. In this role, you will be responsible for the development…

Some advertisers are unable to access Google Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/31/24

Google has confirmed it is investigating reports of these issues and is working on a fix.

Look at your fish

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/31/24

A manifesto for aligning product and SEO around the consumer experience

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