This Google loophole enables competitors to intentionally manipulate the system, making your ads invisible without your knowledge.
SEO Daily News and Algorithm Updates
Covers daily updates, search engine algorithms, and industry news.
Product page SEO: A complete guide
Source: Search Engine Roundtable
Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more.
Google Business Profiles Being Destroyed Through Local Service Ads Loophole
Source: Search Engine Land
Google seems to have this loophole where you can essentially hijack or destroy a Google Business Profile that is also using Local Service Ads. What happens is if someone else links their…
Microsoft Advertising Enhanced Conversions Expansion, Responsive Search Ads Updates & More
Source: Search Engine Roundtable
Microsoft Advertising published its monthly what’s new feature announcing changes and new features to its advertising platform. Microsoft announced enhanced conversions is rolling out to more markets, new targeting options, new ways…
Google Ads To Sunset Commissions Bidding For Hotel Ads
Source: Search Engine Roundtable
Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased out and…
Daily Search Forum Recap: February 6, 2024
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explains the difference between…
One year later: Little change to Microsoft Bing’s search market share
Source: SparkToro
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide.
3 ways search marketers can prepare for the big cookie crumble
Source: Search Engine Roundtable
These initiatives will help you optimize targeting, refine media mix, and improve performance reporting without third-party cookie tracking.
Senior SEO Manager ~ Assent ~ Remote (CAN)
Source: Search Engine Land
Assent is the leading solution for supply chain sustainability tailored for the worlds top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren’t built with sustainability in mind. That’s where…
Google Search Console May Lose Verification With Google Domains To Squarespace Migration
Source: Search Engine Roundtable
Google is sending some domain holders who were with Google Domains and who are automatically being migrated to Squarespace notices that their Search Console verification may go away. This is only if…
Google Testing Adding Web Results To Search Menu
Source: Search Engine Roundtable
Google is testing adding the ability to search for just web results, like you would filter by just video results, just image results, just news results, just shopping results and so on….
Google Ads Issues With Confusing Text In Ads & Updating Credit Cards
Source: Search Engine Roundtable
Google Ads has some new bugs today, one that Google confirmed over advertisers received a notice for “confusing text” for their ads and the other not yet confirmed around advertisers being unable…
Senior SEO Content Strategist ~ North Star Inbound ~ $65k-$75k ~ Remote (US)
Source: Search Engine Roundtable
This is your chance. To break away from the mind-numbing confines of SEO content marketing, where you’re constantly regurgitating the top 3 results instead of creating new frameworks to illustrate concepts. To…
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Daily Search Forum Recap: February 5, 2024
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google doesn’t say core web…
Does HTML structure matter for SEO?
Source: Search Engine Roundtable
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
SEO Manager ~ Greystar ~ $70k-$90k ~ Remote (US)
Source: Search Engine Roundtable
The Manager, Search Engine Optimization (SEO) supervises the planning, implementation, and execution of the US Property Management division’s community website SEO program. The position leads a high volume, multi-location client portfolio, overseeing…
SEO Manager ~ Jordan Digital ~ $75-$85k ~ Remote (US)
Source: Search Engine Roundtable
Jordan Digital Marketing is a fully remote growth marketing agency and a finalist in the 2023 Google Premier Partners Workforce Excellence award and Search Engine Land’s 2023 Small PPC Agency of the Year…
How to protect against and benefit from generative AI hallucinations
Source: Search Engine Roundtable
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.
John Mueller Of Google Explains Why He Keeps Deleting His Old Tweets (Posts)
Source: Search Engine Roundtable
A couple of months ago, I documented how some Googlers have been removing some of their old posts (tweets) from X (Twitter). John Mueller from Google didn’t really comment on why back…
Marketing KPIs: 30 Metrics for Every Marketing Role
Source: Search Engine Roundtable
Measure your performance and share your wins.
Google revamped its SEO Starter Guide with a focus on a starter audience
Source: Search Engine Roundtable
The SEO starter guide also has been significantly cut down and shortened.
Generative AI to create content: To use or not to use it?
Source: Search Engine Roundtable
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation.
Senior SEO Manager ~ Fusion92 ~ $70k-95k ~ Remote (US)
Source: Search Engine Roundtable
Fusion92 is building the future of marketing through an unparalleled, data-driven approach to solving our clients’ toughest problems. We call ourselves a Marketing Transformation Partner for clients, as through a culture of…
Freelance SEO Content Strategist ~ ContentWish ~ $25/hr ~ Remote (UK/WW)
Source: Search Engine Roundtable
TL;DR: We are looking for a highly motivated and experienced SEO Content Strategist to join our team on a freelance basis (up to 10 HR/week), $25/hour range, depending on experience. About…
Google Business Profiles Lets You Add Products With Barcode Scanner
Source: moz (en-US)
Google Business Profiles now lets you add products to your business profiles and merchant centers section using a barcode scanner; Google will even mail you a free barcode scanner. This allows you…
Outrank Competitors With Content Gap Analysis
Source: Search Engine Roundtable
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.
Google showing TikTok videos in featured snippets, SGE
Source: Search Engine Roundtable
TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Google Core Web Vitals to add Interaction to Next Paint on March 12
Source: Search Engine Roundtable
We now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.
Free SEO Plan Template (With Video Walkthrough)
Source: Search Engine Roundtable
Follow this.
Google boss addresses concerns of AI replacing advertising staff post layoffs
Source: Search Engine Roundtable
Philipp Schindler, Google’s senior vice president, explains AI is being utilized to deliver ROI at scale more efficiently.
7 paid media reporting tips when tracking is messy
Source: Search Engine Land
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
Your guide to quick wins in SaaS marketing
Source: Search Engine Land
🔥 10 ready-to-deploy tactics to gain positive ROI momentum in 2024
Google Local Service Ads / Screened Highly Rated Label
Source: Search Engine Land
Google is testing showing a “highly rated” label on the Google Local Services Ads (LSAs) listings. These are also named Google Screened, as you can see. I guess this filters LSAs by…
Reclaim Backlinks + Free Google Apps Script
Source: moz (en-US)
Learn how Hunter recovered 66 lost backlinks in just 30 days. Find effective tactics for backlink reclamation and protect your SERP positions.
Google Analytics 4 launches additional instant support options and new video tutorials
Source: Search Engine Roundtable
You can now find extra guides that show you how to use GA4 features, and have the choice to report any issues to the Google team.
Best of SearchBot: Create a monthly newsletter to generate more leads
Source: Search Engine Roundtable
We ask Search Engine Land’s SearchBot to create a template for a marketing agency newsletter that generates increased leads.
The January Sale Ends This Week!
Source: Search Engine Roundtable
The 10% discount ends on Jan 31st
SEO Coordinator ~ Idea Evolver ~ Remote (US)
Source: SEO - Practical Ecommerce
IE is a Consumer Healthcare Technology and Pharmaceutical Launch Partner dedicated to accelerating safe access to life-changing treatments, as well as provide marketing strategy and development for a variety of healthcare and…
Google Provides Specific Feedback On Why An Article Might Not Be Helpful
Source: Search Engine Roundtable
Danny Sullivan, the Google Search Liaison, replied to with very specific feedback on a specific article on how to make that article more helpful. I figured I’d share those details, even though…
Google Search Results From The Web
Source: Search Engine Roundtable
Google is testing showing a section in its search results titled “Results from the web” and “More results from the web.” I mean, why? Aren’t all Google Search results from the web?
New Google Hotel Results In EU With Digital Markets Act
Source: Search Engine Roundtable
Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA). We’ve seen tests of how this will change the search results…
Google Ads Testing New Card Shaded Format
Source: Search Engine Roundtable
Google Ads may be testing a new ad format that look more like those perspectives, where the ads are in these tall boxes or cards and those cards are on shaded backgrounds….
Use Money Keywords to Generate Revenue
Source: Search Engine Roundtable
B2B data provider Cognism revamped its SEO strategy to focus on money keywords. Read the case study to find out how SEO generated $441k in revenue.
Senior SEO Strategist ~ CI Web Group, Inc ~ Remote (US)
Source: Search Engine Roundtable
CI Web Group, Inc. is a Digital Marketing Agency with employees located all over the world, working remotely. We are creative, customer-centric, data-forward and our goal is to provide a caring, educated,…
Google Ads Moving Reports To New Location
Source: Search Engine Land
Google seems to be testing moving the reports around in the Google Ads advertiser console. There is a bit of a debate amongst advertisers if this is a good change or not.
SEO Manager ~ Copart ~ Remote (US)
Source: Search Engine Roundtable
Copart is looking for a SEO Manager for Copart owned Cashforcars.com to drive growth initiatives within our Search Engine Optimization (SEO) team. In this role, you will be responsible for the development…
Some advertisers are unable to access Google Ads
Source: Search Engine Roundtable
Google has confirmed it is investigating reports of these issues and is working on a fix.
Look at your fish
Source: Search Engine Roundtable
A manifesto for aligning product and SEO around the consumer experience