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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Daily Search Forum Recap: January 26, 2024

Source: SparkToro

By: Rand Fishkin

05/31/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is cutting their SEO…

ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/31/24

Here’s a comparison of generative AI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.

Client onboarding and offboarding: The PPC agency’s guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/31/24

Gaining and losing clients is inevitable in agency work. Follow these tips to make transitions seamless and maintain positive relationships.

Video: Google Confirmed Ranking Bug, Ranking Volatility, Quality Raters Cut & Google Ads AI Goes Live

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/31/24

Google has confirmed that issue where sites would rank during the week and then not rank on the weekends – just wild. We had an unconfirmed Google ranking update this week after…

Google Testing Price Slider In Search For Product Results

Source: moz (en-US)

05/31/24

Google is testing a price slider for some queries where narrowing by price may make sense. We’ve seen Google show price range sliders for products and price slider filters for hotels but…

Microsoft Tests Swapping Out Bing Logo With Copilot Logo On Bing Home Page

Source: Search Engine Land

By: Michael King

05/30/24

Just like Microsoft has been testing swapping out the Bing Chat link with the Copilot link within the Bing Search results pages, now Microsoft is testing swapping out the Bing logo with…

What You Should Know About LLMs

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

05/30/24

Whether you’re a user or a marketer, Robin will explain to you what you should absolutely know about Large Language Models.

Google Ads moves reports to new location in latest UI update

Source: Search Engine Land

By: Andrew Ansley

05/30/24

The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.

YouTube advertising: The ultimate guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/30/24

This step-by-step guide covers creating effective YouTube video ads, choosing formats, targeting your audience, and tracking conversions.

SEO: Crawled not Indexed, Explained

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/30/24

A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate.

SEO: Common Indexation Hurdles

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/30/24

A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate.

Hello world! – The SEO Sprint

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/30/24

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

SEO Assistant ~ SubjectToClimate ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/30/24

SubjectToClimate (StC) is a nonprofit online connector for teachers of all subjects and grade levels to find credible, unbiased, and engaging materials on climate change. Learn more about us here. Why we…

Senior SEO Manager ~ Zonda ~ Remote (US)

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

05/30/24

Zonda is a trailblazer in the real estate industry, redefining the future of housing with a 2030 vision. Livabl.com is in the heart of the fast-growing real estate industry. We are seeking…

Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market

Source: Search Engine Land

By: Barry Schwartz

05/29/24

Brought to you by: • CommandBar—AI-powered user assistance for modern products and impatient users • WorkOS—An API platform for quickly adding enterprise features • Arcade Software—Create effortlessly beautiful demos in minutes —…

51 Types of SEO. Did We Miss Any?

Source: Search Engine Land

By: Barry Schwartz

05/29/24

A totally exhaustive, extremely thorough list of every SEO type we could remember.

Google May Target Recipe Collection Pages Using Recipe Structured Data

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

05/29/24

Danny Sullivan, Google’s Search Liaison, said that Google may soon target or penalize recipe collection pages using recipe structured data, when recipe structured data should be used on pages that list out…

75% of top brands fall victim to fraud in Google Search Ads

Source: SEO for Google News

By: Barry Adams

05/29/24

Google is being urged to do more in safeguarding brands’ reputations and preventing online shoppers from becoming victims of fraud.

Daily Search Forum Recap: January 24, 2024

Source: The Internet Marketing Driver

By: Glenn Gabe

05/29/24

Here is a recap of what happened in the search forums today…

Generate image alt text at scale with AI: A 7-step guide for SEOs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/24

Here’s how to use image-to-text and text-to-text AI to efficiently generate quality alt text at scale without excessive human effort.

How product scoring can boost your Shopping campaigns

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/24

Transform the way you prioritize and promote products. Learn how to implement product scoring systematically in your advertising strategy.

From seven failures to 10x growth

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/24

Jam’s CEO on product-market fit and hockey stick growth

SEO Manager ~ NOCD ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/24

NOCD is the #1 telehealth provider for the treatment of obsessive-compulsive disorder (OCD). OCD is one of the most severe, prevalent, and misunderstood mental health conditions. NOCD creates access to online therapy for…

The Ecommerce Product Page SEO GPT Validator and Sheet Checklist

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/24

Accelerate your ecommerce product pages SEO analysis with the “The Ecommerce Product Page SEO Validator” GPT and Checklist

Google Business Profiles Performance Report To Show Fewer Driving Directions

Source: Google Search Central Blog

05/29/24

Google has posted a notice within the Google Business Profiles performance report that it will stop sharing as much data under the driving directions report. Google said, “Starting in January 2024, you…

Google Testing “Chat With A Live Agent” For Search Result Snippets

Source: Search Engine Land

By: Barry Schwartz

05/28/24

Google is testing a “Chat with a live agent” button in the search result snippets. We have seen Google place the “Chat with a live agent” button in the local pack and…

Breaking News: ‘PR Critical to SEO Success’ Is Not Breaking News

Source: Search Engine Land

By: Danny Goodwin

05/28/24

The intertwining of PR and SEO is not groundbreaking news; it’s an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace.

Daily Search Forum Recap: January 23, 2024

Source: Lenny's Newsletter

By: Lenny Rachitsky

05/28/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed a bug with…

Google conversational experience rolls out to all UK and US advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/24

The feature will soon be globally accessible to all advertisers, but will initially only be available in English.

Google issuing suspension threats for non-compliant GDPR consent banners

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/24

Google is setting deadlines by which advertisers must address any potential violations or else risk substantial penalties.

Content not ranking? 5 questions to ask ASAP

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/24

Use this five-step audit checklist to identify issues hurting your SEO performance and create a plan to turn things around.

How Gong builds product

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/24

Co-founder and chief product officer Eilon Reshef on autonomy, OKRs, design partners, prioritizing, interviewing, and more

Director of SEO Editorial ~ Reach Plc ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/24

Are you an Editorial SEO specialist with a proven track record of driving audience growth and content optimisation? Have you previously embedded a robust search engine optimisation strategy within a media or…

Generative Search Specialist ~ Golden Hippo ~ $100-$150k ~ Hybrid – Woodland Hills, CA (US)

Source: SparkToro

By: Rand Fishkin

05/28/24

Golden Hippo is an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets,…

60% Of SEOs Are Worried About The Impact Of Google SGE

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/24

60% of SEOs are worried about the impact that the new Google Search Generative Experience will have on their jobs and performance. About 30% are not worried about Google SGE and the…

Google Discover Labels Product Results As Viewed

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/24

Google is showing a “viewed” label on product results that you recently viewed or visited within the Google Discover feed. Google has also launched the “you visit often” label a month or…

Google performance reports updates how it counts clicks and impressions for job listing and detail pages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/24

No changes were made to Google Search, this is just a reporting change.

What Belongs on Your Local Business’ About Page?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/24

Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.

Google confirms a search ranking bug where sites disappear from search results over the weekend

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/24

“We’re aware of a very narrow issue that caused temporary fluctuations in search results for a small number of websites. The issue has since been resolved, and the sites should no longer…

Google tests new Nearby Events and Deals feature in SERPS for local businesses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/24

The new search box, which displays four tiles promoting offers and events from nearby businesses, could help boost conversions.

Headless SEO Explained + 6 Best Practices

Source: moz (en-US)

05/27/24

It’s not that hard.

The great SEO heist: The untold story

Source: Search Engine Land

By: Barry Schwartz

05/24/24

Beyond this viral SEO story lies difficult questions about information ownership in the age of AI. Here’s what SEOs can take away from it.

A/B testing mistakes PPC marketers make and how to fix them

Source: Search Engine Land

By: Danny Goodwin

05/24/24

Tired of PPC A/B tests that don’t deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.

Google Says Its Paywalled & Subscription Structured Data Method Is Not Leaky

Source: Search Engine Land

By: James Allen

05/24/24

Google’s flexible sampling solution that replaced the first-click-free solution for gated, subscription or paywalled content launched in 2017. Since then, many publishers use the structured data to communicate to Google the full…

Google Drops Thousands Of Search Quality Raters In Latests Cuts (Cancels Appen Contract)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/24/24

The big news from the weekend is that Google has terminated its contract with Appen, one of the largest sources of its third-party human search quality raters sources. Appen announced this in…

Google Search Nearby Events And Deals

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/24/24

For the past few weeks Google has been testing out a new local search box titled “Nearby events and deals.” This box contains links to local stores and places that have events…

Google News Filter By Publisher Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/24/24

Google News now lets you filter news by publisher for a specific news search query. I think it works the same way as a site command, which Google News has supported for…

8 Retention Strategies to Keep Your Best SEO Talent From Fleeing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/24/24

Reduce turnover and improve agency performance with our 8 proven strategies to retain your SEO talent. And discover the main reasons why they may be leaving.

How To Be A Successful SEO Consultant – SEOSLY

Source: moz (en-US)

05/24/24

Learn how to be a successful SEO consultant with the proven tactics and tips from two independent SEO consultants who have 20+ years of combined SEO experience.

15 SEO localization dos and don’ts: Navigating cultural sensitivity

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/23/24

Avoid critical missteps and connect better with global audiences through culturally intelligent SEO localization.

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