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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Join a masterclass on data storytelling

Source: Search Engine Land

By: Barry Schwartz

04/26/24

Learn how to engage consumers, influence decisions and create brand loyalty.

Daily Search Forum Recap: December 20, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/26/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google showed us how it…

B2B Content Marketing Explained: Tactics From Real Teams

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/26/24

How 3 B2B businesses close big deals with content marketing.

SEO Manager ~ ARC Health ~ $75k-$85k ~ Remote (US)

Source: Search Engine Land

By: Claire Brain

04/26/24

Job Title: SEO Manager Location: Remote Schedule: Monday- Friday Reports to: EVP, Business Development Job Summary As an SEO Manager, you’ll be the driving force behind elevating our online presence. Your mission: crafting and executing potent…

Google Explains How It Handles Non-Consensual Explicit Imagery In Spam Policies & Ranking Guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/26/24

Google has documented how it Google handles sites with a high proportion of non-consensual explicit imagery. Google updated its spam policies and the Google ranking systems guide with links to this he

Google On Why Some Sites Should Use Hierarchical Site Category Structures

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/26/24

Gary Illyes from Google explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said larger sites might benefit from a hierarchical…

Crazy Long Google Ads Description In Google Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/26/24

Here is a wild bug in Google where the Google Ads description is just about 90 words. The limit Google Ads has for description is 90 characters, not 90 words – this…

Google is evaluating additional PMax brand safety controls

Source: Search Engine Land

By: Barry Schwartz

04/25/24

Google is working on improving brand safety following accusations from Adalytics about ads appearing on inappropriate websites.

Generative Engine Optimization framework introduced in new research

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences.

First principles thinking

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

04/25/24

What it means, how to apply it, and tons of examples of it in action

Bobby Pinero (CEO, Equals) – Why Freemium Doesn’t Always Work

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Listen now | Nowadays we hear about “the consumerization of IT” and removing friction from user funnels everywhere. This episode covers how sometimes that can be the wrong move for the business…

Google: No SEO Is Perfect

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/25/24

Google’s John Mueller said in the last Google SEO office-hours from December 2023 that there is no such thing as perfect SEO. He said,

Google Image Shopping Search Results Sparkle Animation

Source: Search Engine Land

By: Danny Goodwin

04/24/24

With all the Google Shopping try-on features, it looks like Google is rolling out a sparkle animation feature for the Google Image shopping search results. It shows you the product itself, symbolizing

Google Analytics 4 Subproperties Now Integrates With AdSense

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Google announced additional integration support between Google Analytics 4 and AdSense. Google originally added integration in June 2023 between GA4 and AdSense but now

Google Still Uses PageRank. Here’s What It Is & How They Use It

Source: Search Engine Land

By: Danny Goodwin

04/24/24

Learn a bit of Google history.

Daily Search Forum Recap: December 18, 2023

Source: Search Engine Land

By: Anu Adegbola

04/24/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has confirmed that

Google Top Stories Adds Video Labels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/24/24

Google can now show video labels or indicators to some news stories in the top stories section of Google Search. The video label is added under the snippet on the top stories…

2024 SEO and Content Trends: Top Predictions from 27 Industry Experts

Source: Search Engine Land

By: SearchBot

04/23/24

Discover the top SEO and content predictions amongst 27 industry experts for the coming year.

SEO Pricing: How Much Does SEO Cost in 2023? [Industry Research]

Source: Search Engine Land

By: Anu Adegbola

04/23/24

We asked 350 SEOs.

Senior SEO Copywriter ~ StudentBeans ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

The world’s leading student loyalty network and accredited ‘Great Place To Work’, Student Beans produces award-winning technology for the biggest retailers on the planet, connecting them with the youth market. Featured in…

YouTube launches free subscription offer to boost channel growth

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

The promotion is designed to give viewers a taste of all the benefits offered by subscribing to your channel.

How to prevent AI from taking your content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

Worried about AI stealing your content? Learn to assess the risks and protect your marketing from plagiarism.

Google’s Race Car Arcade Games

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/22/24

We’ve seen photos of Google’s arcade rooms, I’ve seen them in person as well. But look, here are four high schoolers playing race car games in four different chairs. I didn’t realize…

What Is Headless SEO? – Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/22/24

In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.

6 things that happen when Googlebot can’t crawl your website

Source: Search Engine Land

By: James Allen

04/22/24

An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt.

Google will start phasing out third-party cookies in weeks with new feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/22/24

Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.

Sr SEO Manager ~ Assent ~ $105k ~ Remote (US/CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/22/24

Reporting to the Director, Digital Marketing, and joining a team of digital marketers and web developers managing our web and email channels, we are looking for a results-driven, seasoned SEO expert to…

Freelance Senior SEO Strategist ~ Corra ~ $35-$70/hr ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/22/24

Corra is the global commerce consultancy and system integrator that B2B and B2C brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we are…

Google on maximizing PMax results and preparing for SGE

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/19/24

Susie Vowinkel, Managing Director at Google Travel, discusses what we can expect from Google’s AI solutions as we head into 2024.

Most SEOs Think There Will Be Another Google Algorithm Update Before 2023 Ends

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/19/24

Most SEOs believe Google will push out another confirmed algorithm update before the end of the 2023 year – so within the next few weeks. I ran a poll on X asking…

Google Ads Step-By-Step Guide To Business Operations Verification

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/19/24

Google Ads will make it easier to complete the business operations verification. Google will add

The Google Groups Search Ranking & Visibility Boost Is Now Dropping

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/19/24

A couple of weeks ago, I reported about that Google Groups was seeing a very big ranking and visibility boost. Well, it seems to have caught Google’s attention, the rankings of Google…

The best growth advice of 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/18/24

🔥 learnings from June, Figma, Miro, Pinecone, Pleo and more

Fergal Reid (VP AI, Intercom) – Applied AI Insights from Shipping Fin (an LLM enabled chatbot)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/18/24

Listen now | Intercom was shipping and experimenting with AI enabled products since 2017. This episode is for those interested in hearing about the evolution of AI models, the customer results, and…

Google To Rename “Parasite SEO” In Near Future

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/18/24

There has been a bit of controversy over the name

The Best of Lenny’s Newsletter 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/24

The single best way to discover my best stuff across both the newsletter and podcast

Google Ads pilots conversions account level diagnostic tab

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/24

The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.

GA4 ramps up Protected Audiences API rollout and adds enhanced conversions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/24

Google Analytics is speeding up the deployment of the Protected Audiences API and incorporating enhanced conversions.

Sr. Marketing Manager, SEO ~ Amazon ~ $112k-$186k ~ in-office, VA/WA (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/24

Come be a part of a rapidly expanding $35 billion-dollar global business. At Amazon Business, we set out every day to innovate and disrupt the status quo. We stand at the intersection…

Vlog Episode #252: Dave DiGregorio On The Sports Trading Cards Market

Source: Software Snack Bites

By: Shomik Ghosh

04/17/24

In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying…

Google: We Have Taken Steps To Deal With Parasite SEO & More To Come

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/24

On Friday, Google’s Search Liaison, Danny Sullivan, said that the search company has taken steps to deal with the parasite SEO problem. He also added that the specific change with the upcoming…

Google: SGE Does Not Show You Google’s Search Ranking System

Source: Search Engine Land

By: Danny Goodwin

04/16/24

Danny Sullivan, Google’s Search Liaison, said something that is probably somewhat obvious to many of the readers here, that SGE is not able to tell you how Google’s search ranking systems work,…

Pausing Weekly Emails

Source: Search Engine Land

By: Dan Taylor

04/16/24

A quick update on the newsletter

Radical Candor: From theory to practice with author Kim Scott

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/16/24

Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Kim Scott is the author of Radical Candor, currently the #1 most recommended book on…

Google November 2023 Reviews Update Completed After 29 Days

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

The Google November 2023 reviews update, the last one Google will confirm, finished rolling out yesterday afternoon on December 7, 2023. It took 29 days to roll out, which initially kicked off…

Google Tests Bolding Local Business Name In Local Panel

Source: Screaming Frog

By: Mark Porter

04/15/24

Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal…

Google Product Results Showing Prices With 30 Day Low

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Google now can show if a price is the lowest it has been in a 30-day period. This can show in the product listing results for your Google search results. Google will…

Going Down The Google Brick Road

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Just a photo from the Google Dublin office that reminded me of going down the Google brick road… I found this on Instagram and it caught my eye.This post is part of…

X officially launches its ChatGPT rival Grok

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/15/24

Unlike ChatGPT and Bard, Elon Musk’s new chatbot can incorporate real-time knowledge into its responses using data from X.

Future-proof your SERP presence: 6 areas to focus on

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/14/24

Equip your SEO strategy for the age of AI-powered search with must-have content formats, optimization areas and performance KPIs.

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