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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

When Googlers Delete Posts On X (Twitter) – Did Google Rollback HCU?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/12/24

I’ve been noticing that Danny Sullivan, Google’s Search Liaison, has been removing posts from his X (formerly Twitter) account a lot. I also noticed on select posts, John Mueller from Google has…

Google To Allow Advertisers To Opt Out Temporarily To Search Partner Network Even For PMax Campaigns

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/12/24

AdWeek posted that Google Ads is now allowing advertisers to temporarily opt out of the Search Partner Network in Search and Shopping ad campaigns, even if they are using Performance Max (PMAX)…

Googler Running From SEOs (Running With…)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/12/24

Okay, my headline was a joke. Here you have Danny Sullivan, the Google Search Liaison, running with a pack of SEOs before the brightonSEO event a few weeks back. It was an…

Advertising performance in the context of conversation

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/12/24

The unique advantage of targeting your audience through authentic discussions.

30 Google Business Profile Photos Your Local Business Can Easily Take — Illustrated

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/12/24

Uncover 30 different types of images your local business can use online to demonstrate E-E-A-T to both Google and potential customers.

Senior SEO Specialist ~ SearchTides ~ $45k – $50k ~ Remote (US)

Source: moz (en-US)

04/12/24

Are you a seasoned SEO expert with a minimum of 3 years in the field, driven by a scientific approach to digital marketing? SearchTides is seeking a highly skilled and detail-oriented Senior…

Google is testing its Gemini AI model in Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/11/24

Gemini, Google’s multimodal large language model, will be added to Search and Ads next year. It has already reduced SGE response times.

Bing Introduces Deep Search & Other AI Copilot Enhancements

Source: SEO - Practical Ecommerce

By: Ann Smarty

04/11/24

Microsoft has announced a new search feature to Bing Search named Deep Search. Deep Search is an

Google Search Lite Knowledge Panel Snippet

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/11/24

Google is testing a lite version of a knowledge panel, maybe a knowledge panel

Known Issue: Google Site Names With Some Internal Pages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/11/24

Google has been battling with site name issues since it launched the site name feature in October 2022 for mobile and then site names for desktop results in March 2023. Now, Google…

Google How-To Rich Results Also Returning To Search?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/11/24

As a reminder, in August, Google stopped showing the How-to rich results on the mobile search results, and then in September, they did the same for desktop results. Well, they seem to…

Senior Account Manager (SEO + Content) ~ Graphite ~ $90-120k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/24

Graphite is a technology-enabled growth agency that helps fast growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO. We’re obsessed with impact— it’s foundational to who we…

Director of SEO ~ CI Web Group, Inc ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/24

CI Web Group, Inc. is a Digital Marketing Agency with employees located all over the world, working remotely. We are creative, customer-centric, data-forward and our goal is to provide a caring, educated,…

Microsoft Bing adds new Deep Search generative AI feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/24

Deep Search attempts to discern the user intent behind ambiguous queries and show results that don’t explicitly include the original keywords.

How Google Search and ranking works, according to Google’s Pandu Nayak

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/24

Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google’s Search results.

Lessons on building a viral consumer app: The story of Saturn

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/10/24

How single-player utility, hyper-personalization, doing things unscalably, and thinking long-term helped us bootstrap a brand-new social network

Complaints With Google Invalid Sitemap URL Detected Error

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/24

Over the past few days or so there has been a spike in complaints around Google Search Console reporting an invalid sitemap error for sitemaps URLs that should be valid. Some are…

SEO Specialist ~ Vert ~ $43k-$54k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/09/24

Are you a mega-organized SEO whiz who loves data and helping clients to achieve their business goals, optimize their websites, as well as improve their overall digital presence to obtain their most…

Vlog #251: Dave DiGregorio On Local SEO Business Strategy, Evolution & Culture

Source: Search Engine Land

By: Nicola Agius

04/08/24

In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying…

2024 B2B trends: 6 key areas for marketing success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/24

Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.

Google Search Central Countdown 2023 Microsite

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/24

Google launched a special page on its Search Central portal with a countdown of 2023. This page has these hidden doors that contain resources that they found interesting or were otherwise noteworthy

New Google Search vacation rental rich result

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/08/24

This new vacation rental structured data comes with new Search Console and Rich Results reports.

SEO Specialist ~ Consultwebs ~ $40-50k ~ Remote (US)

Source: Search Engine Land

By: Barry Schwartz

04/05/24

US Only – Remote The primary role of the SEO Specialist is to analyze and execute search engine optimization campaigns for a small portfolio of client websites. This must be done within a…

Google Hanukkah Decorations Are Live For 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and

Reddit launches new Conversation Placement ad formats

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Carousel Ads and Product Ads are now globally accessible to all marketers as a way to expand reach beyond Reddit feeds.

96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

We studied almost one billion webpages and found that ~91% get no traffic from Google.

Why a content gap analysis should be part of your SEO strategy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs.

Screaming Frog Scores Two UK Search Awards – Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Another award-winning year for the team to be proud of. It’s December already, which means the much-anticipated UK Search Awards have just come to pass. This year, the event was held at…

Search News Buzz Video Recap: Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and…

9 SEO tactics for the holiday period

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.

Google Pay Accepted Labels In Google Search Results

Source: Search Engine Land

By: Nicola Agius

04/04/24

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words

Google Local Listing With “Serves Vegetarian Dishes” Justifications / Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/24

Google is testing showing a justification (or label) for local restaurant listings within Google Search and Google Maps that says

Google will pay Canadian publishers $73m a year to keep news links in search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/04/24

The search engine threatened to stop serving news in response to a new law forcing tech companies to pay for news content.

YouTube updates Product Drops tool for enhanced accessibility and control

Source: The SEO Rant

By: Mordy Oberstein

04/04/24

The live shopping stream feature is expanding to more creators, and will offer increased flexibility in terms of timings.

How to retain clients in PPC

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/24

Learn key reasons for client churn in PPC and how to boost retention through goal alignment, performance audits, regular check-ins, and more.

Google Search Ranking Volatility – Is It The End Of Reviews Update?

Source: Search Engine Land

By: Nicola Agius

04/03/24

I am seeing some signs of some big Google Search ranking volatility and shuffling today. The November core update just finished, so Google would say it is not the core update but…

Google Patent For SGE: Generative Summaries For Search Results

Source: Search Engine Land

By: Nicola Agius

04/03/24

Google has a published patent named

Take back your ROI by owning your data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/24

In this webinar, learn how your marketing stack enables always-on customer experiences.

Google Ads boss Jerry Dischler steps down

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/24

The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan, who previously led product and engineering for ads.

Key takeaways from the UK’s most effective holiday ads in 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Explore the magic of the UK’s top Christmas ads. From emotional resonance to brand recall, find out what makes them so effective.

Sneak Peek: The MozCon 2024 Speaker Line-Up

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Looking ahead to MozCon 2024, we’re unveiling the first 15 speakers who will be taking the stage come June.

Google accused of quietly placing search ads on compromising websites

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Major brands were reportedly given the impression that their campaigns were exclusively appearing on Google.com.

Associate Director, SEO ~ Brainlabs Digital ~ $90k-$120k ~ Remote (US/CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/24

Classification: Full-time Team: Client Services Reporting to: Associate VP, SEO Estimated Start: December 2023 Location: [Hybrid] Grand Central Tower, 2, 140 E 45th St, New York, NY 10017  Work Authorization: This role…

Microsoft Advertising launches new tool for enhanced ad revenue analytics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/24

The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.

Google November 2023 core update rollout is now complete

Source: Search Engine Land

By: Nicola Agius

04/01/24

The fourth broad core algorithm update of 2023 is now done rolling out.

SEO Manager ~ QuickMail ~ $35-$45k ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/24

Full-time, Europe preferred Time zones: SBT (UTC +11), GMT (UTC +0), CET (UTC +1), EET (UTC +2), MSK (UTC +3) Highlights: 👐 Join a meritocracy, no politics needed (nor welcomed) 💸 We…

Bing Chat / Microsoft Copilot Mode Usage: Balanced 70%, Creative & Precise 15% Each

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/01/24

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode

The Best Damn Food & Drink Gift Guide on the Internet 2023 – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

Here it is, our fourth annual edition! The first three were just practice for this masterpiece of culinary and imbibable magnificence. Because this year,

What is technical SEO?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know.

Number of websites blocking Google-Extended jump 180%

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to block Google-Extended so far.

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