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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Signs The Google November 2023 Reviews Update Hit This Weekend

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/14/24

Google launched its November 2023 Reviews update on Wednesday afternoon, November 8. But we didn’t see it have much of any impact until Saturday, November 11th. It currently seems this Reviews update

New Google Business Profiles Gym Attributes/Amenities

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/14/24

Google is rolling out new Google Business Profiles attributes or amenities for gyms. You can add these attributes by editing your Business Profile and then they should show up in the local…

How to Leverage Content and AI-powered Tools in Your Content Writing

Source: Search Engine Land

By: Nicola Agius

03/13/24

Find the balance between using content and AI tools and human expertise to create high-quality content that connects with your audience and ranks higher in the SERPs

SEO Specialist ~ Disruptive Advertising ~ $75-90k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/13/24

*Company located in Utah – Employees can work in the office or remotely in most locations in the US, except SC and NY. This is a full-time opportunity, not a contract opportunity….

Meta’s new partnership with Amazon streamlines conversion process for advertisers

Source: SEO - Practical Ecommerce

By: Ann Smarty

03/13/24

The collaboration has been described as “the most significant ad product of the year.”

Google Search Posts From (X, Instagram, YouTube & More)

Source: SparkToro

By: Rand Fishkin

03/13/24

Google seems to be testing a

Google Search Does Not Use Sistrix’s A Virus Scanner

Source: Search Engine Land

By: Ash Nallawalla

03/13/24

John Mueller, a Google Search developer advocate, said on X that Google Search does not use Sistrix’s a virus scanner. Googlebot does not scan documents for viruses as it crawls the web.John…

Google Search Result Thumbs Up/Down Poll: Was This Result Helpful

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/13/24

Google is trying out another design for surveying or polling some of its searchers if they find the search results helpful or not. This one shows directly under a snippet and says

Harnessing Generative AI for SEO and Content Success – Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/13/24

Unlock the potential of generative AI for SEO and content success with Alisa Scharf.

How to navigate SEO in a multi-platform world

Source: Search Engine Land

By: Barry Schwartz

03/12/24

SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.

Google November 2023 Reviews Update Rolls Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/12/24

As expected, the Google November 2023 reviews update has started to roll out this week. It started on November 8, 2023 at about 12 pm ET. This will be the last time…

Google Tests Multiple Local Packs In Search Results As You Scroll

Source: Search Engine Land

By: Barry Schwartz

03/12/24

Google seems to be testing showing multiple local packs in its search results as you scroll down the page. I cannot replicate this, which makes me believe this is a limited test….

Daily Search Forum Recap: November 8, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/12/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched its new…

PT SEO Content Writer ~ Noah Kain Consulting ~ $20-35/hr ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

03/11/24

Noah Kain Consulting is hiring an SEO Content Writer. This is a great role for someone that has some SEO writing experience but is looking to learn with an expert to advance…

Senior SEO Specialist ~ SurveyMonkey ~ $83k-$112k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/11/24

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects…

Parasite SEO Is Not A Term Google Uses Internally

Source: SparkToro

By: Rand Fishkin

03/11/24

There has been a lot of talk about parasite SEO over the past several months in the SEO community. Heck, we even saw it mentioned in notes Danny Sullivan shared with the…

SEO / Digital Marketing Strategist ~ SERVPRO® ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/11/24

Candidate is expected to reside in the Austin metro area as it will be a hybrid remote roll with set days in the office and in field with cross-functional teams Position Description:…

The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024

Source: Search Engine Land

By: Barry Schwartz

03/10/24

Navigate the complex world of creating engaging and unique location landing pages in this article with a buffet of content options, a checklist for creativity, and a lightning round of questions and…

Why this advertiser doesn’t trust Amazon Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/09/24

Bryan Porter, the eCommerce Officer at Simple Modern, has highlighted how inefficient ad spending can harm organic sales.

Google Performance Max adds new AI features

Source: Search Engine Land

By: Nicola Agius

03/08/24

Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year.

How to optimize your content for social: Facebook, Slack and X

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/08/24

Learn strategies for boosting your content’s visibility and reach on social media channels, from Facebook to Slack.

Microsoft Bing Patent On Web Site/Content Reliability Scores

Source: Search Engine Land

By: Barry Schwartz

03/08/24

Microsoft has published a new patent application named Web Content Reliability Classification (US 20230350956 A1). It seems this patent describes how to figure out a reliability score for a website or

New Google Ads Policy Disallows Location Assets For Closed Locations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/08/24

Google has sent out an email to some advertisers using location asserts within Google Ads with

Introducing DRICE: A modern prioritization framework

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/08/24

Boost your experiment win rate and help your team drive more impact

Google Pumpkin Carving

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/08/24

Here is a photo from one of the Google offices last week, around Halloween time, of a Googler showing off the pumpkin he carved. Pretty good job.We’ve seen a lot of pumpkin…

How to Generate Top-Shelf Content with Budget Constraints

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/08/24

Discover proven strategies to create high-quality content on a budget and tight deadlines. Turn constraints into opportunities for growth and innovation.

#24 – Glen Kacher (Chief Investment Officer, Light Street Capital) – AI’s Potential Impact on Public Software Companies, How to Conduct Rigorous Research, Lessons learned from Julian Robertson

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/08/24

Listen now | Many of us in the private markets are curious about how public markets view AI’s impact and the approach that public market investors take to investing in companies. This…

Google November 2023 Core Update Is Super Volatile & Super Fast

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/07/24

The Google November 2023 core update that started to rollout on November 2nd, Thursday afternoon, has been incredibly volatile, heated and in a very short time. We saw the fluctuations maybe even…

The Ultimate Guide to Content Planning

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/07/24

Transform your content marketing strategy into action with a detailed roadmap, clear workflows, and proven tips

Dev Ticket Hierarchy, Disagree and Commit, Manager Schedule

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/07/24

Edition #30 – Monday Ideas

Daily Search Forum Recap: November 3, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/07/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google November 2023 core…

The 3 Types of Google SGE Snapshots and Level of Traffic Risk

Source: Search Engine Land

By: Nicola Agius

03/06/24

Learn about the 3 different type of SGE snapshots, the level of risks toward the organic search traffic attracted by ranked pages and what do do about it.

The Guardian accuses Microsoft of damaging its reputation with offensive AI-generated poll

Source: Search Engine Land

By: Nicola Agius

03/06/24

The poll asked readers to vote on what could have caused the recent tragic death of 21-year-old Lilie James; murder, accident or suicide.

Marketing analytics and generative AI: What’s in store for marketers

Source: SEO for Google News

By: Barry Adams

03/06/24

Explore real-world applications of generative AI in marketing analytics with Tableau, Funnel.io and Tellius.

How to avoid search marketing burnout

Source: Search Engine Land

By: Barry Schwartz

03/06/24

Learn the signs of burnout and explore proactive techniques to safeguard your mental health as a search marketer.

Google AdSense Launches New Ad Review Center

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/24

Google has announced it launched a new Ad review center for AdSense, Ad Manager, and AdMob. The new Ad review center should make it easier for you to approve ads, Google explained.This…

Google Android Rusty Sculpture Car

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/24

Here is another sculpture object art thing at the Google office. This looks like some sort of car sculpture for rusty Android robots. I found this on Instagram.This post is part of…

How to Build (And Structure) an SEO Team

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/24

Teamwork FTW.

8 On-Page SEO Factors You Can’t Ignore

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/24

There are certain aspects of on-page SEO that simply cannot be ignored.

Building React Server Components in OCaml

Source: Search Engine Land

By: Barry Schwartz

03/05/24

Enhancing User Experience and Developer Productivity: implementing React Server Components in OCaml at Ahrefs

5 ways Google and YouTube advertisers can protect their brands

Source: Search Engine Land

By: Nicola Agius

03/05/24

How to stay on top of brand safety and suitability, according to Google’s Global Lead for Advertiser Trust and responsibility.

Alternative facts? Google denies rushing out Bard at trial

Source: Search Engine Land

By: Nicola Agius

03/05/24

Google yesterday tried to rewrite history, claiming Bard wasn’t rushed out to upstage Microsoft. But facts aren’t on Google’s side here.

SEO meta-skills: How research on goal setting can make you a better SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/05/24

SEO success is about more than just optimizations. Learn why specificity matters when setting SEO goals and explore the WOOP framework.

How to optimize your product feeds with ChatGPT and FeedGen

Source: Search Engine Land

By: Nicola Agius

03/05/24

Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and FeedGen can transform your PPC efforts.

Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards)

Source: Google Search Central Blog

03/05/24

Listen now (93 mins) | Brought to you by AssemblyAI—Production-ready AI models to transcribe and understand speech | Coda—Meet the evolution of docs | Wix Studio—The web creation platform built for agencies…

What the Romans ever done for us aka the contribution of SEO to The Verge and other news websites – I Love SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/05/24

The Verge published an article where SEOs are painted at “bad guys” once again. But what SEO did for The Verge and other tech magazine? Check it!

Google adds small business attribute and other information to business profiles and shopping listings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/24

Google is also rolling out Product Studio.

How to Create Content Briefs (with 6 Templates)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/24

Build killer content briefs.

How Google Changes Your Searches (A Study of 10,000 Queries)

Source: Lenny's Newsletter

By: Kiyani

03/02/24

Uncover the intricacies of Google’s search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.

7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

Source: BrightEdge blogs

By: Albert Gouyet

03/01/24

Tried and true techniques that are still relevant today.

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