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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Google Expands AI Tools For Search Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI-powered conversational tools to create ads is going into a true expanded beta test and…

How To Get The Most Out Of Max Conversion Value And tROAS Bidding

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Ginny Marvin compiles and addresses advertisers’ questions and common misconceptions in this article, including links to helpful resources.

Google: Language Indicators In Title Tags Doesn’t Do Anything For SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google’s John Mueller was asked if adding a language indicator to the meta title tag would have any impact on SEO and Google Search in any way. John Mueller replied that he…

Talk Like A Pirate Day Event At GooglePlex

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google had some sort of event on Talk Like A Pirate Day earlier this week. Check out the photos and videos below from the GooglePlex, the Google headquarters in Mountain View, California…

What SEOs Really Need to Know About JavaScript SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Issues, best practices, and troubleshooting.

Bing Webmaster Tools To Retire Disavow Links Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Explore how Bing plans to handle spammy links once it removes the disavow feature from Bing Webmaster Tools.

Secure Your 2024 SEO Budget With These Tips For Executive Buy-in

Source: moz (en-US)

12/22/23

Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones.

YouTube’s crackdown on ad blockers intensifies

Source: Search Engine Land

By: Barry Schwartz

12/21/23

The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.

How to follow Google Business Profile guidelines

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Here’s why understanding Google’s guidelines is vital for your Business Profile’s success and how to avoid suspension.

Google September 2023 Helpful Content Update Current Impact & Volatility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are defini

SEO Content Editor ~ Content at Scale ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Content at Scale is completely changing the content marketing landscape by building the world’s first AI-driven platform + service that helps companies truly scale their content marketing. Clients hire us to publish…

Google: Compilation Of ChatGPT Output Is Not Unique Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Google’s John Mueller said on X that a compilation of ChatGPT output does not make your content unique or worthy of outranking other content on the internet. He posted on X that…

Google Bikes On Google Wall

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Here is a photo from the Google Pier 57 office of two Google branded bikes hanging on a wall in that building. There are also an array of helmets hanging on the…

White hat link building strategies that work in 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Discover how quality links can elevate a website’s credibility and boost rankings with no shortcuts – just straightforward strategies

Moz’s Top SEO – Cyrus Shepard – Spills His Best SEO Tips And Experiments #62 – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Episode #62 of the SEO Podcast by #SEOSLY features an SEO legend, Cyrus Shepard, former senior member of the famed Google Search Quality team.

Google AdSense adds new tools to make site verification faster and easier

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

The platform now offers real-time verification and meta-tag verification in addition to its existing methods.

SEO Specialist ~ Higglo Digital ~ $40k / Contract ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Higglo Digital is a leading digital agency specializing in high-end web development, search engine optimization (SEO), and branding. We work with a diverse set of clients across multiple industries to build exceptional…

The Magic Loop

Source: Search Engine Land

By: Nicola Agius

12/19/23

A framework for rapid career growth

Yusuf Mehdi & Mikhail Parakhin New Roles At Microsoft With Panos Panay’s Departure

Source: Search Engine Land

By: Danny Goodwin

12/19/23

Microsoft’s chief product officer Panos Panay is leaving the company and with that there were some internal leadership changes. Including Yusuf Mehdi and Mikhail Parakhin who are both super involved w

Google Search can now validate responses from Bard

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions.

Google Streamlines AdSense Site Management With New Tools

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring.

Daily Search Forum Recap: September 18, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Seems the

Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Google confronted over search deals in first week of landmark antitrust trial.

SEO Campaign Manager ~ Linkgraph ~ $65k-$80k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Hi! We’re LinkGraph, an SEO software company (and full-service digital agency) focused on engineering products and services that help websites improve their performance on Google. We are a rapidly growing organization with…

How to find ideal niche keywords

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Boost your SEO! Uncover how to find ideal niche keywords, decode search intent, and implement them in your strategy for increased visibility.

State Of SEO: Agency & In-House Pros Navigate Industry Disruptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Dive into our State Of SEO 2024 reports. Gain essential insights for your 2024 strategy, whether you work in-house or at an agency.

Vlog #241: David Iwanow On Big Companies With Google Algorithm Updates & SEO Agencies Tactics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about Google…

6 Ways To Optimize Your PPC Performance

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. First, what exactly is PPC optimization?

Google launches new AI tool to improve YouTube ad optimization

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance and flag missing critical information.

Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

It’s the ideal marketing channel.

Google: Site Name Issues Massively Dropped Since Last Algorithm Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has

SEO Specialist ~ Team Lewis ~ Hybrid/Remote (London, UK)

Source: Search Engine Land

By: Nicola Agius

12/14/23

We’re a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns;…

Rich Snippets: What Are They & How Do You Get Them?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

They help you stand out.

Google September 2023 helpful content system update rolling out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

The update should take two weeks to roll out, Google said. This is the first helpful content system update since December 2022.

Amazon sellers can now use AI to write product titles, descriptions and listing details

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.

Perfecting prompts for SEO content development

Source: [rank theory]

By: Sean Markey

12/13/23

Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.

Beyond TypeScript: Differences Between Typed Languages

Source: Search Engine Land

By: John McAlpin

12/13/23

For the past six years, I have been working with OCaml, most of this time has been spent writing code at Ahrefs to process a lot of data…

Cross-border SEO for Same-language Sites

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

How do merchants optimize organic rankings for country-specific sites, all in the same language?

Google Search Products Overlay With Zoomable Product Images

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product…

Google Promoting Search Generative Experience In Traditional Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

Google is now showing banners and overlays to promote its new Google Search Generative Experience directly in its traditional search results interface. The overlay says,

Google Upside Down Room In Brazil

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

12/13/23

We’ve seen a Google upside down room before but here is another one, this new one is in the Google Brazil office. You can see, everything is hanging upside down in this…

7 Link Building Tips For Beginners

Source: Search Engine Land

By: Olaf Kopp

12/12/23

Beginning your link building journey should be easier with these top tips, including multifaceted prospecting and bespoke emails.

WhatsApp Channels Available Globally With Updated Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions.

Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

Join this webinar and learn the metrics behind evaluating a successful customer journey through your content.

Daily Search Forum Recap: September 13, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing the first…

Why now is the right time to implement SMS marketing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways. Learn best practices and essential tips to drive new revenue streams and loyalty through…

Overcoming the Google SGE challenge: Assessment and recovery strategies

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/12/23

Join this webinar to learn how it will impact your traffic and more.

Google Ads enhanced conversions and first-party data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.

Google Search Ranking Update Volatility Tremors Around September 12th

Source: moz (en-US)

By: Zach Edelstein

12/12/23

I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to…

Google: Meta Description Length Does Not Matter For Ranking Algorithms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/23

Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X,

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