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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Microsoft Gives Websites More Control Over Content In Bing Chat

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/29/23

Microsoft gives publishers more control over Bing Chat with new meta tag options while ensuring content still appears in regular searches.

How to increase LTV with PPC

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/29/23

Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their accounts.

What is the best generative AI tool for writing PR content?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/29/23

We compared human-written content with AI-generated posts from ChatGPT, Bard, and Claude 2. Here’s what we found.

Director, Organic Growth & SEO ~ Resident ~ $110k-$179k ~ Remote (US/UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/29/23

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style,…

SEO Specialist ~ GE Healthcare ~ $66k-99K ~ Remote (US)

Source: moz (en-US)

12/29/23

Join our mission to create a world where healthcare has no limits. We’re not just evolving today’s technologies, we’re pushing the boundaries of what care means. Together, we’re building a community of…

Search News Buzz Video Recap: Google Helpful Content Update Hits, New Bard Features, Bing Webmaster Tools Updates & Quality In Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/28/23

Google’s helpful content update is still rolling out, and the SEO chatter is super heated this week, with tons of sites reporting huge drops. But the Google tracking tools are not showing…

Google Irvine Office’s Eat/Play Area

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/28/23

Here is a photo from one of Google’s offices, the one in Irvine, California, of its play and eat area. It looks cool, relaxing and fun.I found this on Instagram and the…

Technical SEO Executive ~ Adult Creative ~ £25k ~ in-office (Cheshire GB)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/28/23

As a Technical SEO Executive at Adult Creative, you will play a crucial role in enhancing our clients website’s visibility and overall search engine performance. You will collaborate with our marketing and…

Dear BrightonSEO, You’ve Come a Long Way, Baby

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/28/23

It’s an iconic conference.

AMA with Google’s Gary Illyes: 15 quick SEO takeaways

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

Google’s Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.

Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

Source: Search Engine Land

By: Danny Goodwin

12/27/23

The tech giant said it was embarking on a new era of generative AI as it introduced its new ad products at the Surface and Copilot event.

Google Ads Updates Misrepresentation Policy To Strengthen Standards

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

Google Ads cracks down on misrepresentation, moving violations to a stricter policy with immediate account suspensions.

TikTok launches new tool for improved insight into customer journey

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

Attribution Analytics is a first-party measurement solution that analyzes how users make purchases, from awareness to action.

Microsoft Bing & Wix Announce IndexNow Integration

Source: moz (en-US)

12/27/23

Wix premium site content may be indexed faster thanks to IndexNow, which supports Bing, Yandex, Seznam.cz, and Naver.com.

Google Ads for lead generation: A 6-step framework for success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

Learn how to optimize for high-quality leads in Google Ads and achieve sustainable growth in your marketing efforts.

What your enterprise SEO audit may be missing

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/26/23

Build a strong SEO foundation for your enterprise website. Learn how to bridge the gaps in your technical SEO with this guide.

Senior eCommerce SEO Specialist ~ HeadX ~ Remote (UK)

Source: Search Engine Land

By: Barry Schwartz

12/26/23

We build online businesses. The founding team has been working in the online space for over 15 years and successfully grew and consulted a number of companies to 8-figure brands. Our current…

Wix adds IndexNow support for faster indexing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

Now over 60 million websites are published over 1.4 billion URLs per day to IndexNow.

Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.

Bing Webmaster Tools Unveils Enhanced Sitemap Reporting

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

Bing Webmaster Tools unveils advanced sitemap reporting features to improve website index coverage and user experience.

Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

Listen now (73 mins) | Brought to you by Ezra—The leading full-body cancer screening company | Vanta—Automate compliance. Simplify security | LinkedIn Ads—Reach professionals and drive results for your business — Itamar…

Theories On Why The Google Tracking Tools Show Calm Volatility & Weather

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/25/23

If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are showing very little volatility when the SEO chatter is super heated. Gene

Google Maps User Contributed Policy Fake Engagement & Personal Information Updated

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/24/23

Google has made two updates to its prohibited and restricted content policy for Google Maps user-contributed content. The impacted sections are the fake engagement and personal information sections. H

Google Expands AI Tools For Search Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI-powered conversational tools to create ads is going into a true expanded beta test and…

How To Get The Most Out Of Max Conversion Value And tROAS Bidding

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Ginny Marvin compiles and addresses advertisers’ questions and common misconceptions in this article, including links to helpful resources.

Google: Language Indicators In Title Tags Doesn’t Do Anything For SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google’s John Mueller was asked if adding a language indicator to the meta title tag would have any impact on SEO and Google Search in any way. John Mueller replied that he…

Talk Like A Pirate Day Event At GooglePlex

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Google had some sort of event on Talk Like A Pirate Day earlier this week. Check out the photos and videos below from the GooglePlex, the Google headquarters in Mountain View, California…

What SEOs Really Need to Know About JavaScript SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Issues, best practices, and troubleshooting.

Bing Webmaster Tools To Retire Disavow Links Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Explore how Bing plans to handle spammy links once it removes the disavow feature from Bing Webmaster Tools.

Secure Your 2024 SEO Budget With These Tips For Executive Buy-in

Source: moz (en-US)

12/22/23

Discover how to get things done quickly, make your SEO work more efficient, and turn setbacks into stepping stones.

YouTube’s crackdown on ad blockers intensifies

Source: Search Engine Land

By: Barry Schwartz

12/21/23

The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium.

How to follow Google Business Profile guidelines

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Here’s why understanding Google’s guidelines is vital for your Business Profile’s success and how to avoid suspension.

Google September 2023 Helpful Content Update Current Impact & Volatility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are defini

SEO Content Editor ~ Content at Scale ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Content at Scale is completely changing the content marketing landscape by building the world’s first AI-driven platform + service that helps companies truly scale their content marketing. Clients hire us to publish…

Google: Compilation Of ChatGPT Output Is Not Unique Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Google’s John Mueller said on X that a compilation of ChatGPT output does not make your content unique or worthy of outranking other content on the internet. He posted on X that…

Google Bikes On Google Wall

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Here is a photo from the Google Pier 57 office of two Google branded bikes hanging on a wall in that building. There are also an array of helmets hanging on the…

White hat link building strategies that work in 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Discover how quality links can elevate a website’s credibility and boost rankings with no shortcuts – just straightforward strategies

Moz’s Top SEO – Cyrus Shepard – Spills His Best SEO Tips And Experiments #62 – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Episode #62 of the SEO Podcast by #SEOSLY features an SEO legend, Cyrus Shepard, former senior member of the famed Google Search Quality team.

Google AdSense adds new tools to make site verification faster and easier

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

The platform now offers real-time verification and meta-tag verification in addition to its existing methods.

SEO Specialist ~ Higglo Digital ~ $40k / Contract ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/23

Higglo Digital is a leading digital agency specializing in high-end web development, search engine optimization (SEO), and branding. We work with a diverse set of clients across multiple industries to build exceptional…

The Magic Loop

Source: Search Engine Land

By: Nicola Agius

12/19/23

A framework for rapid career growth

Yusuf Mehdi & Mikhail Parakhin New Roles At Microsoft With Panos Panay’s Departure

Source: Search Engine Land

By: Danny Goodwin

12/19/23

Microsoft’s chief product officer Panos Panay is leaving the company and with that there were some internal leadership changes. Including Yusuf Mehdi and Mikhail Parakhin who are both super involved w

Google Search can now validate responses from Bard

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions.

Google Streamlines AdSense Site Management With New Tools

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Google AdSense streamlines site management with real-time verification, a new meta tag method, and improved ads.txt monitoring.

Daily Search Forum Recap: September 18, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Seems the

Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Google confronted over search deals in first week of landmark antitrust trial.

SEO Campaign Manager ~ Linkgraph ~ $65k-$80k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Hi! We’re LinkGraph, an SEO software company (and full-service digital agency) focused on engineering products and services that help websites improve their performance on Google. We are a rapidly growing organization with…

How to find ideal niche keywords

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Boost your SEO! Uncover how to find ideal niche keywords, decode search intent, and implement them in your strategy for increased visibility.

State Of SEO: Agency & In-House Pros Navigate Industry Disruptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Dive into our State Of SEO 2024 reports. Gain essential insights for your 2024 strategy, whether you work in-house or at an agency.

Vlog #241: David Iwanow On Big Companies With Google Algorithm Updates & SEO Agencies Tactics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about Google…

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