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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

6 Ways To Optimize Your PPC Performance

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. First, what exactly is PPC optimization?

Google launches new AI tool to improve YouTube ad optimization

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance and flag missing critical information.

Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

It’s the ideal marketing channel.

Google: Site Name Issues Massively Dropped Since Last Algorithm Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has

SEO Specialist ~ Team Lewis ~ Hybrid/Remote (London, UK)

Source: Search Engine Land

By: Nicola Agius

12/14/23

We’re a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns;…

Rich Snippets: What Are They & How Do You Get Them?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

They help you stand out.

Google September 2023 helpful content system update rolling out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

The update should take two weeks to roll out, Google said. This is the first helpful content system update since December 2022.

Amazon sellers can now use AI to write product titles, descriptions and listing details

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.

Perfecting prompts for SEO content development

Source: [rank theory]

By: Sean Markey

12/13/23

Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.

Beyond TypeScript: Differences Between Typed Languages

Source: Search Engine Land

By: John McAlpin

12/13/23

For the past six years, I have been working with OCaml, most of this time has been spent writing code at Ahrefs to process a lot of data…

Cross-border SEO for Same-language Sites

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

How do merchants optimize organic rankings for country-specific sites, all in the same language?

Google Search Products Overlay With Zoomable Product Images

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product…

Google Promoting Search Generative Experience In Traditional Search Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

Google is now showing banners and overlays to promote its new Google Search Generative Experience directly in its traditional search results interface. The overlay says,

Google Upside Down Room In Brazil

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

12/13/23

We’ve seen a Google upside down room before but here is another one, this new one is in the Google Brazil office. You can see, everything is hanging upside down in this…

7 Link Building Tips For Beginners

Source: Search Engine Land

By: Olaf Kopp

12/12/23

Beginning your link building journey should be easier with these top tips, including multifaceted prospecting and bespoke emails.

WhatsApp Channels Available Globally With Updated Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions.

Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

Join this webinar and learn the metrics behind evaluating a successful customer journey through your content.

Daily Search Forum Recap: September 13, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing the first…

Why now is the right time to implement SMS marketing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways. Learn best practices and essential tips to drive new revenue streams and loyalty through…

Overcoming the Google SGE challenge: Assessment and recovery strategies

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/12/23

Join this webinar to learn how it will impact your traffic and more.

Google Ads enhanced conversions and first-party data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/12/23

Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.

Google Search Ranking Update Volatility Tremors Around September 12th

Source: moz (en-US)

By: Zach Edelstein

12/12/23

I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to…

Google: Meta Description Length Does Not Matter For Ranking Algorithms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/23

Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X,

TikTok Shop Officially Launches In The US

Source: The SEO Sprint

By: Adam Gent

12/11/23

With integrations to Shopify, WooCommerce, BigCommerce, and other leading ecommerce platforms, is TikTok Shop the future of social commerce?

Screen Sharing Comes To Snapchat For Web

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/23

Learn how to use Snapchat’s newest feature for screen sharing on the web interface and iPhone app for digital collaboration.

Staff Product Manager, SEO ~ Reddit ~ $198k-$297k ~ Remote (US +CAN)

Source: Lenny's Newsletter

By: Kiyani

12/09/23

Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. Our mission is to bring community, belonging, and empowerment to everyone…

Google Performance Max: Everything you need to know

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/08/23

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.

Google To Force Some Suspended Advertisers To Get Verification Before Lifting Suspension

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/08/23

Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not app

What Are Good Google Ads Benchmarks In 2023? [STUDY]

Source: Search Engine Land

By: Barry Schwartz

12/07/23

Stay updated on industry Google Ads benchmarks with the latest 2023 benchmarks from Wordstream by LocaliQ.

Head of SEO ~ Red Stag Fulfillment ~ $110k-200k ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

12/07/23

About the Company Red Stag Fulfillment is a logistics and fulfillment organization built to enable companies to grow and scale their businesses. Headquartered in Knoxville, Tennessee, Red Stag was born out of ecommerce…

Strategy vs. Planning, Cone of Uncertainty, Context Switching

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/07/23

Edition #22 – Monday 3-2-1

SEO Executive ~ Bird ~ £21,000 – £27,000 ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/07/23

Bird is searching for a talented SEO executive to join our Essex based team. We are an award-winning digital agency providing results-driven online marketing, technical and creative services to a broad range…

Freelance Content Strategist ~ Semrush ~ $25-100/hr ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/23

Hi there! We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.  And we’re looking for…

The brightonSEO Crawling Clinic September ’23 – Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/23

Back in April we had great fun exhibiting at the iconic brightonSEO, chatting about all things crawling and handing out our highly coveted merch. We’re pleased to say that we’ll be back…

SEO for Events

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/23

Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.

Content SEO Specialist ~ Klarity ~ $45-60k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/23

We are on an ambitious mission to solve the healthcare shortage in the US by empowering independent practices to thrive. Our AI-powered software and services supercharge independent practices, helping them to grow…

How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/06/23

To get ahead of the inevitable transition in Google Ads, we cover how to switch from Dynamic Search Ads to Performance Max

If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/05/23

Imagine that you have perfect knowledge of how every potential customer starts their journey to learn about the kinds of solutions your business offers.

SEO Manager ~ CryptoX Ads ~ €40,000 ~ Remote (WW)

Source: Search Engine Land

By: Danny Goodwin

12/05/23

At CryptoX Ads, we are the frontrunners in the ever-evolving world of cryptocurrency marketing. Leveraging innovative technologies and AI, we deliver groundbreaking marketing solutions that resonate with the dynamic crypto audience. We…

15 Podcasts to Boost Your SEO Game

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/05/23

Listen closely.

(Senior) SEO Associate ~ RevenueWell ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/04/23

Founded in 2010, we started RevenueWell because we saw a way to use the latest marketing automation technology to help dentists build better, more connected relationships with their patients and communities. We…

Should you remove content if you have an unhelpful content suppression? My theory.

Source: SEOSLY

By: Olga Zarr

12/04/23

Google’s documentation on the helpful content system does not give us specific instructions for recovery. Their article on this system hints in a couple of places that the key to removing a…

Thoughts on how SpamBrain detects and neutralizes artificial links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/04/23

Marie’s thoughts on how Google leverages its sophisticated AI system called SpamBrain to detect and neutralize artificial link building schemes meant to unfairly manipulate search rankings. This explains why negative SEO via…

YouTube Lowers Barriers To Join Partner Program In More Countries

Source: Screaming Frog

By: Steph Hugman

12/01/23

YouTube makes its Partner Program accessible to more creators globally with lower subscriber thresholds.

Pleo’s story of 80% YoY growth on the path to cross €100m ARR

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/01/23

VP of Product Growth Haresh Bajaj on how PLG + sales = efficient growth

SEO Newsletter #92: SEO News – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/30/23

The end of August seems to be very interesting in terms of what’s going on in the world of SEO. Not only do we have the August 2023 Broad Core Update rolling

YouTube Explains How Shorts Algorithm Works

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/30/23

YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system.

The comedy of errors  |  Google Search Central Blog  |  Google for Developers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/23

Essential Google Algorithm & AI Updates For Agencies & Brands In 2023

Source: moz (en-US)

By: Cheryl Draper

11/29/23

Join this webinar and learn the positive effects of AI on reputation management, and how you can use it to your and your clients’ advantage.

Junior SEO Specialist ~ Noah Kain Consulting ~ PT / $25-$30/hr ~ Remote

Source: The Internet Marketing Driver

By: Glenn Gabe

11/28/23

Noah Kain Consulting is hiring a Junior SEO Specialist. This is a great role for someone that has some SEO experience but is looking to learn with an expert to advance their…

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