PPC optimizations are critical to improve your paid search advertising campaigns’ performance. First, what exactly is PPC optimization?
SEO Daily News and Algorithm Updates
Covers daily updates, search engine algorithms, and industry news.
Google launches new AI tool to improve YouTube ad optimization
Source: Search Engine Roundtable
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance and flag missing critical information.
Why Is Content Marketing Important? 7 Reasons to Start Content Marketing
Source: Search Engine Roundtable
It’s the ideal marketing channel.
Google: Site Name Issues Massively Dropped Since Last Algorithm Update
Source: Search Engine Roundtable
Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has
SEO Specialist ~ Team Lewis ~ Hybrid/Remote (London, UK)
Source: Search Engine Land
Were a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award winning campaigns;…
Rich Snippets: What Are They & How Do You Get Them?
Source: Search Engine Roundtable
They help you stand out.
Google September 2023 helpful content system update rolling out
Source: Search Engine Roundtable
The update should take two weeks to roll out, Google said. This is the first helpful content system update since December 2022.
Amazon sellers can now use AI to write product titles, descriptions and listing details
Source: Search Engine Roundtable
The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.
Perfecting prompts for SEO content development
Source: [rank theory]
Learn how to craft exceptional prompts that can lead to compelling and high-quality content that readers will value – and that ranks.
Beyond TypeScript: Differences Between Typed Languages
Source: Search Engine Land
For the past six years, I have been working with OCaml, most of this time has been spent writing code at Ahrefs to process a lot of data…
Cross-border SEO for Same-language Sites
Source: Search Engine Roundtable
How do merchants optimize organic rankings for country-specific sites, all in the same language?
Google Search Products Overlay With Zoomable Product Images
Source: Search Engine Roundtable
Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product…
Google Promoting Search Generative Experience In Traditional Search Results
Source: Search Engine Roundtable
Google is now showing banners and overlays to promote its new Google Search Generative Experience directly in its traditional search results interface. The overlay says,
Google Upside Down Room In Brazil
Source: Kyle Poyar’s Growth Unhinged
We’ve seen a Google upside down room before but here is another one, this new one is in the Google Brazil office. You can see, everything is hanging upside down in this…
7 Link Building Tips For Beginners
Source: Search Engine Land
Beginning your link building journey should be easier with these top tips, including multifaceted prospecting and bespoke emails.
WhatsApp Channels Available Globally With Updated Features
Source: Search Engine Roundtable
WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions.
Unlocking Content Success: 7 Key Metrics That Make Or Break Your Strategy
Source: Search Engine Roundtable
Join this webinar and learn the metrics behind evaluating a successful customer journey through your content.
Daily Search Forum Recap: September 13, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing the first…
Why now is the right time to implement SMS marketing
Source: Search Engine Roundtable
Leading brands are embracing SMS marketing to engage customers in increasing numbers and in increasingly personal, relevant ways. Learn best practices and essential tips to drive new revenue streams and loyalty through…
Overcoming the Google SGE challenge: Assessment and recovery strategies
Source: Lenny's Newsletter
Join this webinar to learn how it will impact your traffic and more.
Google Ads enhanced conversions and first-party data
Source: Search Engine Roundtable
Learn how to set up Enhanced Conversions, move to a smart bidding strategy and set targets ROAS and target bids.
Google Search Ranking Update Volatility Tremors Around September 12th
Source: moz (en-US)
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to…
Google: Meta Description Length Does Not Matter For Ranking Algorithms
Source: Search Engine Roundtable
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X,
TikTok Shop Officially Launches In The US
Source: The SEO Sprint
With integrations to Shopify, WooCommerce, BigCommerce, and other leading ecommerce platforms, is TikTok Shop the future of social commerce?
Screen Sharing Comes To Snapchat For Web
Source: Search Engine Roundtable
Learn how to use Snapchat’s newest feature for screen sharing on the web interface and iPhone app for digital collaboration.
Staff Product Manager, SEO ~ Reddit ~ $198k-$297k ~ Remote (US +CAN)
Source: Lenny's Newsletter
Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. Our mission is to bring community, belonging, and empowerment to everyone…
Google Performance Max: Everything you need to know
Source: Search Engine Roundtable
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
Google To Force Some Suspended Advertisers To Get Verification Before Lifting Suspension
Source: Search Engine Roundtable
Google in October will start to require some advertisers who have their accounts suspended to complete the advertiser verification in order to have the account re-issued. Google said this does not app
What Are Good Google Ads Benchmarks In 2023? [STUDY]
Source: Search Engine Land
Stay updated on industry Google Ads benchmarks with the latest 2023 benchmarks from Wordstream by LocaliQ.
Head of SEO ~ Red Stag Fulfillment ~ $110k-200k ~ Remote (US)
Source: Search Engine Land
About the Company Red Stag Fulfillment is a logistics and fulfillment organization built to enable companies to grow and scale their businesses. Headquartered in Knoxville, Tennessee, Red Stag was born out of ecommerce…
Strategy vs. Planning, Cone of Uncertainty, Context Switching
Source: Search Engine Roundtable
Edition #22 – Monday 3-2-1
SEO Executive ~ Bird ~ £21,000 – £27,000 ~ Remote (UK)
Source: Search Engine Roundtable
Bird is searching for a talented SEO executive to join our Essex based team. We are an award-winning digital agency providing results-driven online marketing, technical and creative services to a broad range…
Freelance Content Strategist ~ Semrush ~ $25-100/hr ~ Remote (WW)
Source: Search Engine Roundtable
Hi there! We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance. And we’re looking for…
The brightonSEO Crawling Clinic September ’23 – Screaming Frog
Source: Search Engine Roundtable
Back in April we had great fun exhibiting at the iconic brightonSEO, chatting about all things crawling and handing out our highly coveted merch. We’re pleased to say that we’ll be back…
SEO for Events
Source: Search Engine Roundtable
Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.
Content SEO Specialist ~ Klarity ~ $45-60k ~ Remote (US)
Source: Search Engine Roundtable
We are on an ambitious mission to solve the healthcare shortage in the US by empowering independent practices to thrive. Our AI-powered software and services supercharge independent practices, helping them to grow…
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads
Source: Search Engine Roundtable
To get ahead of the inevitable transition in Google Ads, we cover how to switch from Dynamic Search Ads to Performance Max
If Your Marketing Mix Doesn’t Match Your Customer’s Journey… You’re Gonna Have a Bad Time | 5-Minute Whiteboard – SparkToro
Source: Search Engine Roundtable
Imagine that you have perfect knowledge of how every potential customer starts their journey to learn about the kinds of solutions your business offers.
SEO Manager ~ CryptoX Ads ~ €40,000 ~ Remote (WW)
Source: Search Engine Land
At CryptoX Ads, we are the frontrunners in the ever-evolving world of cryptocurrency marketing. Leveraging innovative technologies and AI, we deliver groundbreaking marketing solutions that resonate with the dynamic crypto audience. We…
15 Podcasts to Boost Your SEO Game
Source: Search Engine Roundtable
Listen closely.
(Senior) SEO Associate ~ RevenueWell ~ Remote (US)
Source: Search Engine Roundtable
Founded in 2010, we started RevenueWell because we saw a way to use the latest marketing automation technology to help dentists build better, more connected relationships with their patients and communities. We…
Should you remove content if you have an unhelpful content suppression? My theory.
Source: SEOSLY
Google’s documentation on the helpful content system does not give us specific instructions for recovery. Their article on this system hints in a couple of places that the key to removing a…
Thoughts on how SpamBrain detects and neutralizes artificial links
Source: Search Engine Roundtable
Marie’s thoughts on how Google leverages its sophisticated AI system called SpamBrain to detect and neutralize artificial link building schemes meant to unfairly manipulate search rankings. This explains why negative SEO via…
YouTube Lowers Barriers To Join Partner Program In More Countries
Source: Screaming Frog
YouTube makes its Partner Program accessible to more creators globally with lower subscriber thresholds.
Pleo’s story of 80% YoY growth on the path to cross €100m ARR
Source: Search Engine Roundtable
VP of Product Growth Haresh Bajaj on how PLG + sales = efficient growth
SEO Newsletter #92: SEO News – SEOSLY
Source: Search Engine Roundtable
The end of August seems to be very interesting in terms of what’s going on in the world of SEO. Not only do we have the August 2023 Broad Core Update rolling
YouTube Explains How Shorts Algorithm Works
Source: Search Engine Roundtable
YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system.
Essential Google Algorithm & AI Updates For Agencies & Brands In 2023
Source: moz (en-US)
Join this webinar and learn the positive effects of AI on reputation management, and how you can use it to your and your clients’ advantage.
Junior SEO Specialist ~ Noah Kain Consulting ~ PT / $25-$30/hr ~ Remote
Source: The Internet Marketing Driver
Noah Kain Consulting is hiring a Junior SEO Specialist. This is a great role for someone that has some SEO experience but is looking to learn with an expert to advance their…