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SEO Daily News and Algorithm Updates

Covers daily updates, search engine algorithms, and industry news.

Google AdSense Launches New Ad Review Center

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/24

Google has announced it launched a new Ad review center for AdSense, Ad Manager, and AdMob. The new Ad review center should make it easier for you to approve ads, Google explained.This…

Google Android Rusty Sculpture Car

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/24

Here is another sculpture object art thing at the Google office. This looks like some sort of car sculpture for rusty Android robots. I found this on Instagram.This post is part of…

How to Build (And Structure) an SEO Team

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/24

Teamwork FTW.

8 On-Page SEO Factors You Can’t Ignore

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/24

There are certain aspects of on-page SEO that simply cannot be ignored.

Building React Server Components in OCaml

Source: Search Engine Land

By: Barry Schwartz

03/05/24

Enhancing User Experience and Developer Productivity: implementing React Server Components in OCaml at Ahrefs

5 ways Google and YouTube advertisers can protect their brands

Source: Search Engine Land

By: Nicola Agius

03/05/24

How to stay on top of brand safety and suitability, according to Google’s Global Lead for Advertiser Trust and responsibility.

Alternative facts? Google denies rushing out Bard at trial

Source: Search Engine Land

By: Nicola Agius

03/05/24

Google yesterday tried to rewrite history, claiming Bard wasn’t rushed out to upstage Microsoft. But facts aren’t on Google’s side here.

SEO meta-skills: How research on goal setting can make you a better SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/05/24

SEO success is about more than just optimizations. Learn why specificity matters when setting SEO goals and explore the WOOP framework.

How to optimize your product feeds with ChatGPT and FeedGen

Source: Search Engine Land

By: Nicola Agius

03/05/24

Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and FeedGen can transform your PPC efforts.

Unpacking Amazon’s unique ways of working | Bill Carr (author of Working Backwards)

Source: Google Search Central Blog

03/05/24

Listen now (93 mins) | Brought to you by AssemblyAI—Production-ready AI models to transcribe and understand speech | Coda—Meet the evolution of docs | Wix Studio—The web creation platform built for agencies…

What the Romans ever done for us aka the contribution of SEO to The Verge and other news websites – I Love SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/05/24

The Verge published an article where SEOs are painted at “bad guys” once again. But what SEO did for The Verge and other tech magazine? Check it!

Google adds small business attribute and other information to business profiles and shopping listings

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/24

Google is also rolling out Product Studio.

How to Create Content Briefs (with 6 Templates)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/24

Build killer content briefs.

How Google Changes Your Searches (A Study of 10,000 Queries)

Source: Lenny's Newsletter

By: Kiyani

03/02/24

Uncover the intricacies of Google’s search result modifications, revealing how Google strives to understand and meet searcher intent beyond literal keyword matches.

7 Popular White Hat Link Building Techniques (That SEOs Are Still Using Today)

Source: BrightEdge blogs

By: Albert Gouyet

03/01/24

Tried and true techniques that are still relevant today.

Report: Generative AI violates copyright law, rights of news publishers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/01/24

News publishers are concerned that AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.

Google Ads pop-up survey disrupting advertisers trying to pause campaigns

Source: Search Engine Land

By: Lazarina Stoy

03/01/24

Advertisers have asked Google not to show the survey until after they have finished pausing their ad campaign.

Contract SEO Strategist ~ ServiceNow ~ $45-55/hr USD ~ Remote (US/CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/01/24

In this role, you will work closely with content producers, internal stakeholders such as the brand management and demand generation teams, international teams, and vendors to expand ServiceNow’s digital footprint across organic…

AI-generated content in 2024: How to excel and where to exercise caution

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/01/24

The future of content strategy lies in harmonizing AI efficiency with human creativity. Learn how to achieve this balance today and beyond.

9 ways to stay on top of the latest SEO trends

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/01/24

Enhance your SEO expertise with these reliable methods for staying updated on industry news and best practices.

Halloween Ghost Zombie Prop In Google Office

Source: Search Engine Land

By: Barry Schwartz

02/29/24

Googlers love their props and here is one from Halloween that is of a Ghost Zombie of some sorts. It looks like someone put it up in the work area for some…

2 (Imperfect) Ways to Block Bard

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/29/24

How to block Google Bard without jeopardizing organic search traffic?

Google Ads pilots new metrics feature to boost overview page flexibility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/29/24

PPC experts have praised the new dropdown capability for making it easier to access important data within Google Ads.

SEO Manager ~ Paramount Streaming ~ $98k-130k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/29/24

The Marketing Acquisition & Campaign Services (MACS) team is a performance-driven digital marketing team that provides in-house strategy, activation, operations, and analytic support to brands across all of Paramount Global. This includes…

How to integrate generative AI in your SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/29/24

Here’s how you can take advantage of generative AI for content creation while sidestepping potential SEO pitfalls.

SEO Account Manager ~ Dagmar Marketing ~ $60k – $65k ~ Remote (US)

Source: Search Engine Land

By: Danny Goodwin

02/29/24

In search of a highly experienced SEO Account Manager. If SEO was your chief responsibility in a marketing agency for the last three years, you qualify as a candidate for our SEO…

Vlog #247: Chris Long on Improving Technical SEO Skills & Playing Offense SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/24

In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for…

A Marketer’s Guide to Launching a UGC Strategy for SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/24

Learn how to pull the UGC levers to support your SEO. Dive into this punchy yet value-packed marketer’s guide to launching a UGC strategy for SEO.

Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/24

Listen now (134 mins) | Brought to you by Sanity—The most customizable content layer to power your growth engine | Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams…

Daily Search Forum Recap: October 27, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We’re seeing signs of another…

Google Ads Beta Search Themes For Performance Max

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/24

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand…

Google Tests Perspectives Search Filter On Desktop

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/27/24

In June, Google launched the perspectives search filter in the mobile search results. Now, Google is testing that filter within the desktop search results. As a reminder, the perspectives search filt

Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/24

The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners.

Why marketers should care about customer journey orchestration

Source: The Internet Marketing Driver

By: Glenn Gabe

02/26/24

Break through and engender customer loyalty by developing a deeper understanding of your customers’ journeys.

Google fixes issue with serving Search results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/24

Google said you may see an error page when doing a search.

Google adds search themes to Performance Max

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/24

Search themes are a new, optional signal that let you add information about customers or your business in Performance Max.

Director, SEO Marketing ~ Sears Home Services ~ $105-176k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/24

The Director, SEO Marketing works with the Online Marketing Team to drive increased traffic to the Transform Sears domains. The Director, SEO Marketing is responsible for developing Search Engine Optimization (SEO) strategies…

What AI means for your product strategy | Paul Adams (CPO of Intercom)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/24/24

Listen now (83 mins) | Brought to you by Eppo—Run reliable, impactful experiments | Hex—Helping teams ask and answer data questions by working together | HelpBar by Chameleon—The free in-app universal search…

Google Local Services Ads Shows Competitors After You Selected A Business To Message

Source: Search Engine Land

By: Danny Goodwin

02/24/24

Google will show a searcher a list of competing businesses after you clicked on a Local Service Ad and sent a message to that business to learn more about doing business with…

Google About This Image Now Live Recency Of Image, AI Details & More

Source: Search Engine Land

By: Nicola Agius

02/23/24

In May, Google announced the

New Google AR Beauty Ads

Source: Search Engine Land

By: Nicola Agius

02/23/24

Google has a new ad format called AR beauty ads. In Google Shopping ads you can now add the

Microsoft relaunches pubCenter, its Google AdSense alternative

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/23/24

The all new pubCenter pilot program, which is actually a 15-year-old Microsoft product, is now open but only to U.S. businesses.

What we learned about SGE, Bard and Gemini from Google’s Q3 2023 Earnings call – Marie Haynes

Source: Search Engine Land

By: Nicola Agius

02/23/24

Google’s latest earnings call gave us a little bit more of a glimpse of where Google is headed. Below I’ve included several quotes from the call. Here is a summary of the…

Microsoft Earnings Call Highlights Latest In AI For Search & Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/23/24

Explore Microsoft’s latest AI developments in search and upcoming plans for Bing in the company’s most recent earnings call.

Daily Search Forum Recap: October 25, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/23/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is now testing stuffing…

Google Analytics 4: From How To Get Started To Pro Tracking

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/23/24

For newbies and pros. This bundle contains articles that simplify GA4, offer guidance on avoiding pitfalls, and highlight features… all in one place.

Google Expands Image Fact-Checking & Source Verification Tools

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/22/24

Google rolls out new search features to provide context around images and websites.

Data providers on the Google October 2023 core and spam update

Source: The SEO Rant

By: Mordy Oberstein

02/22/24

This was a very big set of Google updates, here is an analysis.

Google Provides Signs That You’re Writing Unhelpful Content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/22/24

Google’s Search Liaison, Danny Sullivan, has provided examples of unhelpful content types. He also provided examples of strategies writers may use to write unhelpful content. As a reminder, the genera

Google Black Sofas Home Room

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/21/24

There is something about this room at the Google office, the GooglePlex, that reminds me of Google Home devices. All those sofas and the fabric reminds me of it. Is this a…

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