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SEO Tools and Data Analysis

Includes tools, techniques, and reporting for SEO analysis.

Google Analytics adds source grouping and hostname filtering

Source: Search Engine Land

By: Anu Adegbola

06/12/26

Source: Search Engine Land by Anu Adegbola. Read the original article Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis

Google Search Console Platform Property Tooltips

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/12/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Platform Property Tooltips in Search Console Google introduced a mysterious new help document called Platform…

Quantifying YouTube Keyword Opportunities — Whiteboard Friday

Source: moz (en-US)

06/12/26

Source: moz (en-US). Read the original article TL;DR Summary of How to Assess YouTube Keyword Opportunity Phil Nottingham reveals three key metrics to evaluate YouTube keyword opportunity: median monthly view velocity for…

How to estimate the traffic impact of SEO fixes

Source: Search Engine Land

By: Adam Heitzman

06/11/26

Source: Search Engine Land by Adam Heitzman. Read the original article A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.

Schema.org now shows you how many sites are using each schema type

Source: Search Engine Land

By: Barry Schwartz

06/10/26

Source: Search Engine Land by Barry Schwartz. Read the original article Ever wonder how many sites are using a specific type of structured data element? Now you can know.

How to make prompt tracking much more accurate

Source: Search Engine Land

By: Kevin Indig

06/10/26

Source: Search Engine Land by Kevin Indig. Read the original article AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.

How to make SEO reports more actionable

Source: Search Engine Land

By: Bharath Ravishankar

06/10/26

Source: Search Engine Land by Bharath Ravishankar. Read the original article Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.

Claude Fable 5 review: what the new Mythos model gets right (and very wrong)

Source: Lenny's Newsletter

By: Claire Vo

06/09/26

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of Claude Fable 5: Early Access Insights and Practical Use Cases Claude Fable 5 is Anthropic’s first Mythos-class intelligence model…

What ChatGPT Ads data reveals about your competitors

Source: Search Engine Land

By: Adthena

06/08/26

Source: Search Engine Land by Adthena. Read the original article We’ve analyzed nearly 1 million queries to show you what’s really happening. Most search teams are missing it completely.

Google On Third-Party SEO Tools, Services, and Advice

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/08/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Updated Guidance on Third-Party SEO Tools, Services, and Advice Google has released updated guidance cautioning users…

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