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SEO Tools and Data Analysis

Includes tools, techniques, and reporting for SEO analysis.

NEW: AI Tool & Social Network Usage Graphs are in SparkToro – SparkToro

Source: SparkToro

By: Rand Fishkin

11/18/25

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of SparkToro’s Enhanced Data Visualization Features SparkToro has significantly upgraded its data visualization tools to display the exact audience percentages using…

10 Exploding Topics Alternatives for 2026

Source: Unknown Source

11/18/25

Source: Unknown Source. Read the original article TL;DR Summary of 10 Best Exploding Topics Alternatives for Trend Spotting in 2024 Exploding Topics is a comprehensive trend tracking platform, but several alternatives offer…

Most ChatGPT links get 0% CTR – even highly visible ones

Source: Search Engine Land

By: Danny Goodwin

11/17/25

Source: Search Engine Land by Danny Goodwin. Read the original article Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.

New GSC ‘Insights’ Show Trends, Status

Source: SEO - Practical Ecommerce

By: Ann Smarty

11/17/25

Source: SEO – Practical Ecommerce by Ann Smarty. Read the original article TL;DR Summary of Google Search Console’s Relaunched Insights Section The newly relaunched Insights section in Google Search Console offers a…

Google Search Console rolls out custom annotations for performance reports

Source: Search Engine Land

By: Barry Schwartz

11/17/25

Source: Search Engine Land by Barry Schwartz. Read the original article After many months of testing, the feature is finally live.

AI Visibility Index: What three months of data reveals

Source: Search Engine Land

By: Semrush Enterprise

11/17/25

Source: Search Engine Land by Semrush Enterprise. Read the original article Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow…

Google Search Console Performance Report Annotations Rolling Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Rolls Out Custom Annotations in Search Console Performance Reports Google has officially launched custom annotations in…

Adding context to your Search Console data with custom annotations  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

11/17/25

Source: Google Search Central Blog. Read the original article TL;DR Summary of Introducing Custom Annotations in Google Search Console Performance Reports The new Custom Annotations feature in Google Search Console allows users…

Bluesky User Age, Gender, & Demographics (2026)

Source: Unknown Source

11/17/25

Source: Unknown Source. Read the original article TL;DR Summary of Bluesky User Data and Growth Trends in 2025 Bluesky has rapidly expanded to over 40 million users by October 2025, fueled by…

Semrush vs Similarweb: Which Tool Keeps You Ahead of Trends?

Source: Unknown Source

11/16/25

Source: Unknown Source. Read the original article TL;DR Summary of Semrush vs Similarweb: In-Depth Feature and Pricing Comparison for Marketers Semrush excels in SEO, keyword research, and content marketing tools, making it…

Google AI Overviews Dynamic Link Placement Makes Search Console Tracking Tricky

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/14/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How Google Tracks Link Clicks and Impressions for AI Overviews Google tracks clicks, impressions, and positions for…

Is Semrush Accurate? A Detailed Analysis For 2025

Source: Unknown Source

11/14/25

Source: Unknown Source. Read the original article TL;DR Summary of How Accurate is Semrush Data? A Closer Look at SEO Tool Precision Semrush provides highly reliable and consistent SEO data sourced mainly…

How to Compare Your AI Visibility Against Your Competitors

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

11/13/25

Source: General SEO – SEO Blog by Ahrefs by Despina Gavoyannis. Read the original article TL;DR Summary of How to Run an AI Search Competitor Analysis Conducting an AI search competitor analysis…

Google’s AI advisors: agentic tools to drive impact and insights

Source: Google Analytics products

11/12/25

Source: Google Analytics products. Read the original article TL;DR Summary of Unlocking Campaign Success with Google’s New Gemini-Powered Ads and Analytics Advisors Google introduces two AI-driven tools, Ads Advisor and Analytics Advisor,…

How to measure your AI search brand visibility and prove business impact

Source: Search Engine Land

By: Josh Spilker

11/12/25

Source: Search Engine Land by Josh Spilker. Read the original article Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.

What’s really going on in software

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

11/12/25

Source: Kyle Poyar’s Growth Unhinged by Kyle Poyar. Read the original article TL;DR Summary of 2025 SaaS Benchmarks: Growth, AI Impact, and Monetization Insights The 2025 SaaS Benchmarks report reveals stable overall…

NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways – SparkToro

Source: SparkToro

By: Rand Fishkin

11/12/25

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of SparkToro’s New “Take Action” Feature Revolutionizes Audience Data Utilization SparkToro’s new “Take Action” feature directly integrates audience data with AI-powered…

Edits Adds Improved Caption Editing, New Effects

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Edits App Introduces Enhanced Video Captioning and Creative Features Meta’s Edits app now offers…

AI Overviews Change Every 2 Days (But Never Change Their Mind)

Source: Data & Studies - SEO Blog by Ahrefs

By: Louise Linehan

11/11/25

Source: Data & Studies – SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of How Stable Are AI Overviews? Insights from Analyzing Over 43,000 Keywords AI Overviews…

Blind Boxes Boom Ahead of Black Friday as Pop Mart Revenue Soars

Source: Unknown Source

11/11/25

Source: Unknown Source. Read the original article TL;DR Summary of Pop Mart’s Labubu Blind Boxes Spark Massive US Sales Surge Ahead of Black Friday Pop Mart’s Labubu blind boxes have driven a…

What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

Source: Data & Studies - SEO Blog by Ahrefs

By: Ryan Law

11/10/25

Source: Data & Studies – SEO Blog by Ahrefs by Ryan Law. Read the original article TL;DR Summary of Understanding AI Overview Triggers in Search Results AI Overviews appear on about 21%…

Google Opal Tool Encourages Creating Optimized Content In Scalable Way

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/10/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Opal Tool Sparks Controversy Over Scalable AI Content Creation Google’s Opal tool enables the rapid, scalable…

Why AI Share of Voice Matters More Than Your Organic Traffic Numbers

Source: Unknown Source

11/10/25

Source: Unknown Source. Read the original article TL;DR Summary of How to Increase Your Brand’s AI Share of Voice in Search As AI-powered search features increasingly dominate the landscape, traditional organic traffic…

Google Ads Editor Version 2.11 Is Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/06/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Editor Version 2.11 Update Google Ads Editor 2.11 introduces over 15 powerful new features enhancing…

Edits Gets Custom Captions, Color Correction and More

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/04/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Instagram Edits App Update: Enhanced Video Editing Features for Creators Instagram’s Edits app now offers…

Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed

Source: Data & Studies - SEO Blog by Ahrefs

By: Erik Sarissky

11/04/25

Source: Data & Studies – SEO Blog by Ahrefs by Erik Sarissky. Read the original article TL;DR Summary of Global AI Overview Presence in Google Search Results by Country and Language Analysis…

Google Search Console API Bug Impacts Search Appearance Filter

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/04/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Console API Bug with searchAppearance Filters The Google Search Console API has a confirmed bug…

10 Key Consumer Behavior Trends (2025 & 2026)

Source: Unknown Source

11/04/25

Source: Unknown Source. Read the original article TL;DR Summary of Top 10 Consumer Behavior Trends to Watch in 2025 and Beyond Consumer behavior is rapidly evolving with a focus on convenience, sustainability,…

9 Best AI Video Generators in 2025

Source: Unknown Source

11/04/25

Source: Unknown Source. Read the original article TL;DR Summary of Best AI Video Generators in 2025: Top Tools for Corporate and Creative Use In 2025, Runway leads as the best AI video…

“Vibe analysis”: How Faire’s data team uses AI to investigate conversion drops, analyze experiment results, and convert raw data into executive-ready insights

Source: Lenny's Newsletter

By: Claire Vo

11/03/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How AI Tools are Transforming Data Analysis Workflows at Faire AI-driven platforms like Cursor and ChatGPT are revolutionizing how…

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