SEO Tools and Data Analysis

A year ago, Google Gemini (formerly known as Bard) began linking to sources as citations and we rejoiced. Well, it looks like in most cases, Gemini has stopped linking to sources. I…

The team at SLS Consulting specializes in digital marketing for attorneys nationwide. From website design and SEO to content creation and social media marketing, we oversee all aspects of our clients’ Web…

This week, we covered how the Google March 2024 core update finished back on April 19th…

At MKG, our SEO Experts partner with complex B2B marketing teams to deliver actionable strategies that generate growth in the organic channel while still being considerate of enterprise resources and goals. Our…

Google is now labeling or using the title of its SGE, Search Generative Experience, “AI Answer.” This replaces the title “AI Overviews” and “Al overviews are experimental.” This change happened on Monday,…

As generative AI grows, how will users’ search behaviors change and what does it mean for optimizing content?

Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site’s responsiveness.

Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in…

Google has for a long time used AI to write some knowledge panels. But now Google is labeling some of these AI written knowledge panels with “Al overviews are experimental” as a…

Serial Scaling is an SEO/Content Marketing Agency that has a wide range of clients and experience from growing startups to Fortune 500 organizations. Our goal is to become a trusted partner in…

Brought to you by: • Eppo—Run reliable, impactful experiments • CommandBar—AI-powered user assistance for modern products and impatient users • The a16z Podcast—Featuring conversations with the founders and technologists shaping our future…

Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google’s former head of ads – led a coup so that he…

Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.

I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages…

I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you for the

We’re seeking an analyst that will report to the Senior Manager, SEO and dotted line into the centralized Commerce team to leverage search in order to achieve affiliate revenue goals, with emphasis…

Real-time does not have to mean right now. It’s delivering the information when the end user needs it.

Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The…

Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing’s Stephanie Pryor joins the podcast to share her outlook: • Why pushing conversions too hard can have…

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

This week, I posted the big Google Webmaster Report for April…

Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.

LawnStarter is the leading on-demand platform for lawn care, landscaping, and home services in the US, and our vision is to be the one-stop shop for all home services. Over the past…

From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.

After a relatively slow Google webmaster report last month, this month was the extreme opposite. We had several Google updates from the ongoing massive Google March 2024 core update, the Google March…

Google seems to be testing a “comments” button in the Google Discover and Google Search interface. It might be Google testing replacing the notes button for search notes with comments, to see…

Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or…

Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.