SEO Tools and Data Analysis

Google Ads has an issue with some sitelink assets where it shows the sitelinks are eligible but “limited” and the reason says “unknown.” Google’s Ads Liaison said, “the team is aware of…

The popular Google app, the Google Search app, now has a toggle at the top to quickly switch between Google Search and Gemini (formerly Google Bard). It shows up at the top…

The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers and increase ROI.

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Google is testing a new menu item in its search bar. The new item is “Forums” and it filters the search results to forums, such as Reddit, Hacker News, and other forums…

Google is testing a new top stories feature and label that tells you that there are new top stories available since the last time you searched for that query. There is a…

We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is…

Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.

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Effective immediately, advertisers can now run sports betting ads in North Carolina provided they have certification.

Gemini is the same Bard product with a new name. Gemini Advanced will be bundled as part of Google One for $19.99 a month.

Google’s algorithm updates were once more or less apparent. No more. Here’s the different between the two primary types.

Templates and guides to help you make better decisions with less drama

Last November, Google told its AdSense publishers that it would be switching how it pays them for the Google Ads they embed on their websites. Now, it seems like many AdSense publishers…

Competition concerns about Google’s Privacy Sandbox must be addressed before third-party cookies can be deprecated.

Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search results.

Google now provides additional capabilities for RSA assets, such as the option to serve a single headline to enhance campaign performance.

Google may have officially rolled out and launched the clippable feature for product snippets. We saw variations of this in the product results before and I thought it went live earlier but…

SEO Strategist Helium SEO is hiring an SEO Strategist to consult with our Account Managers on an SEO strategy for clients. This opportunity is available remote or in-office at our Cincinnati location. …

Google seems to have launched a new feature for some restaurants to make corrections and updates to the feedback customers leave about their menus and dishes. This feature is called Menu Highlights…

Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.

SEO is a continuous process that needs regular attention and updates. It’s not just about keeping your content up to date with the latest search trends but also adapting to frequent changes…

Google does not read or use the content within your HTML comments for Google Search or ranking purposes. Google’s John Mueller confirmed this once again saying, “Googlebot doesn’t understand your HTML comments.”

It looks like Google is testing an update to the Google Business Profile design where Google shows new icons and a slightly updated layout from the old version. The new layout also…

Google is testing showing video results on the right side of the search results page. Google tested this a few years ago, in a different format and now seems to be testing…

Location: 100% Remote Hours: Part-Time (10 hours per week) Job Overview: We are seeking a talented and experienced Freelance SEO Specialist to join our small but mighty team. In this role, you…

Google is now sending emails to publishers, app owners and others if their sites and apps are not compliant for GDPR EU User Consent Policy. The email says, “We may take action,…

What can SEOs learn from analyzing the migration of games-workshop.com to warhammer.com, and the re-platforming to a JavaScript framework of the website?