SEO Tools and Data Analysis

Google is a privacy pitfall, says Apple — but essential.

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Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said…

When I woke up today, I had no idea that I’d be writing this post. But I found this thing and I couldn’t help sharing it. So here we are. …

The federal antitrust trial is now going to be much harder for the public to follow, unlike the Microsoft Corp. antitrust case in the 90s.

Google is testing a new design and layout for the Google Search Generative Experience AI-generated snapshot answer. The new design bakes the AI answer into the more traditional user interface as oppo

Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.

Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.

Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.

The imperative of brand protection in search marketing.

Episode #61 of the SEO Podcast by #SEOSLY features an SEO expert, Kaspar Szymanski, former senior member of the famed Google Search Quality team.

I drove out to see David Iwanow at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt, he is based in Amsterdam but came…

Keywords have been a key part of digital marketing for a long time. Here’s what you need to keep in mind as their role changes.

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Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.

I’m worried. Worried that thousands of agencies, in-house practitioners, and even marketing leaders who should know better are STILL prioritizing their