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SEO Tools and Data Analysis

Includes tools, techniques, and reporting for SEO analysis.

Google Lighthouse 11.2.0 Updates Coming To PageSpeed Insights

Source: Search Engine Land

By: Nicola Agius

02/13/24

Google Chrome Lighthouse is updated to version 11.2.0, bringing numerous changes to performance scores and a design touchup as well

SERP Volatility: What Do You Do About It?

Source: SEO - Practical Ecommerce

By: Ann Smarty

02/12/24

This is what SERP volatility is, why it disrupts search traffic and what to do to keep it from happening to you

Google Drops Favicon User Agent & Requires Googlebot-Image and Googlebot Crawling

Source: Search Engine Land

By: Lotame

02/12/24

Google has updated its favicon search developer documentation to remove the section for the Google Favicon user agent and to clarify that if you want Google to show your favicon you must…

PSA: Google’s Helpful Content Update Does Not Yet Find Hidden Gems

Source: Search Engine Land

By: Nicola Agius

02/08/24

This is just a reminder that despite Google saying the helpful content update will one day be able to find hidden gems in its search results, it does not yet do that….

SEO Specialist Contractor ~ VEA Technologies ~ 30 USD / Hr ~ Remote (US)

Source: Search Engine Land

By: Nicola Agius

02/07/24

We are looking for a SEO Specialist with at least 3 years of experience performing SEO in an agency setting for a contractor position. For any given month we may have 20-30…

The Google antitrust trial has been frustratingly locked down — the NYT just filed a motion to open it up

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

02/07/24

US v. Google is one of the most important antitrust trials in decades, but Judge Amit Mehta has kept most of it out of the public view. That needs to change, argues…

WordPress 6.3.2 Security Update For 8 Vulnerabilities

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/05/24

WordPress security release patches eight vulnerabilities, including one that could lead to a full site takeover

Google Employees Raise Doubts About Bard

Source: SEOSLY

By: Olga Zarr

02/04/24

Google employees voice doubts about chatbot Bard’s capabilities despite rapid integration into products.

Daily Search Forum Recap: October 12, 2023

Source: Lenny's Newsletter

By: Kiyani

02/03/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search ranking volatility…

Google Search Generative Experience can now create images

Source: General Marketing - SEO Blog by Ahrefs

By: Ryan Law

02/02/24

Plus Google SGE can provide written drafts.

Google’s AI-powered search experience can now generate images

Source: Search Engine Land

By: Barry Schwartz

02/02/24

What horrors await?

Cracking the code on accurate attribution for connected TV

Source: Search Engine Land

By: Nicola Agius

02/01/24

The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.

How-To Handle Structured Data Post Google’s Featured Results Deprecation

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

02/01/24

Is the structured data lemon worth the squeeze after Google’s How-To and FAQ Deprecation and what’s the next SEO move?

Daily Search Forum Recap: October 11, 2023

Source: Search Engine Land

By: Danny Goodwin

02/01/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads has a serving…

Personal connection is key to your marketing team’s success

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

01/31/24

Here are some questions you can ask to learn about your team members’ motivations and build a solid foundation of trust and respect. 

Google Ads Serving & Spending Bugs Impacting Many Advertisers

Source: Search Engine Land

By: Gemma Fontané

01/31/24

Google has confirmed an issue with Google Ads this morning

Unlocking business success with the power of data management

Source: General Marketing - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/31/24

Dun & Bradstreet’s SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.

What’s new at Ahrefs? (Sept 2023)

Source: SEOSLY

By: Olga Zarr

01/31/24

Introducing a huge new initiative: Portfolios. Plus, a standalone Page inspect tool, hreflang link graphs in Site Audit, and more.

Right-to-repair is now the law in California

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

01/31/24

Though there’s a carve-out for game consoles.

The best deals on smartphones for Prime Day

Source: moz (en-US)

01/31/24

Flips, Folds, Pixels, Razrs, and more for hundreds off.

Google Ads rolls out Demand Gen to all customers globally

Source: Search Engine Land

By: Nicola Agius

01/30/24

The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights.

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/26/24

Register for this webinar to learn how building around topic clusters and pillar pages can help you maximize content performance and unlock SEO success.

Page Speed As A Google Ranking Factor: What You Need To Know

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

01/25/24

Can a page’s loading time impact its SEO? If it can, how strong of a signal is it? Find out as we investigate the claims around page speed.

Google Keyword Planner drops keyword forecasting

Source: General SEO - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

01/25/24

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google’s Ginny Marvin.

Google Keyword Planner Stops Forecasting Individual & Ad Group Keywords

Source: Search Engine Land

By: Nicola Agius

01/24/24

Google’s Ad Liaison, Ginny Marvin, confirmed on X that Google Ads has stopped maintaining the Keyword Planner individual & ad group keyword forecasting data. She said that

SEO Specialist ~ PMP Marketing Group ~ West Palm Beach, FL (US)

Source: SEO Blog by Aleyda

By: Aleyda Solis

01/24/24

We’re looking for a Search Engine Optimization Specialist to help our clients perform in organic search results. PMP provides marketing and web services to law firms across the country.  From Broadcast TV…

Google Launches October 2023 Core Algorithm Update

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

01/23/24

Google releases new core search algorithm update, expected to roll out over next few weeks.

Bing Tests Showing Number Of Visits On Search Ads Per Month

Source: Search Engine Land

By: Nicola Agius

01/16/24

Bing seems to be testing showing the number of people who visited a website listed in a search ad. The ad in the Bing Search results says X

Google’s 25th Birthday Celebration Photos (Many Photos)

Source: Search Engine Land

By: Adam Tanguay

01/16/24

Last week, Google celebrated its 25th birthday and of course, most, if not all, the Google offices around the world had celebrations, parties, cakes, balloons and more for the special day.Here is…

Canonicalization: Is It A Google Ranking Factor?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/24

Canonicalization is confirmed to have a connection with search rankings, but is it a ranking factor? Find out here.

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