SEO Tools and Data Analysis

Your domain likely has some history from previous owners. But can domain history impact your Google search rankings?

Reddit users won’t see more ads as a result, but they can expect to be served ads that are more relevant to them.

The Pixel 8, Pixel Watch 2, and more.

A new email was leaked as part of the DOJ investigation, this was from Jerry Dischler, the Vice President of Google Ads. The email was to Prabhakar Raghavan, who leads up all…

Google will update the Google Ads Healthcare and Medicines policy from Prescription drug sale policy to Prescription drug services.

Discover if Google’s ranking algorithms is affected by the role of Better Business Bureau (BBB) ratings in this chapter.

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media.

Discover the world of affiliate marketing, an easy entry into entrepreneurship, with this comprehensive, beginner-friendly guide.

This update kicked off on September 14 and took 14 days to roll out.

Google has added new content to its spam policies and ranking systems guide specific to child sexual abuse material (CSAM) content. Google now clearly says that they

Google is a privacy pitfall, says Apple — but essential.

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Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said…

When I woke up today, I had no idea that I’d be writing this post. But I found this thing and I couldn’t help sharing it. So here we are. …

The federal antitrust trial is now going to be much harder for the public to follow, unlike the Microsoft Corp. antitrust case in the 90s.

Google is testing a new design and layout for the Google Search Generative Experience AI-generated snapshot answer. The new design bakes the AI answer into the more traditional user interface as oppo

Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration.

Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora.

Google may now face serious competition in TikTok as the platform expands its SERPs with content from the wider web for the first time.

The imperative of brand protection in search marketing.

Episode #61 of the SEO Podcast by #SEOSLY features an SEO expert, Kaspar Szymanski, former senior member of the famed Google Search Quality team.

I drove out to see David Iwanow at the Reckitt offices in New Jersey to chat SEO. David is the Head of Search at Reckitt, he is based in Amsterdam but came…

Keywords have been a key part of digital marketing for a long time. Here’s what you need to keep in mind as their role changes.

Make better data-driven decisions.

Google updates ad policy on cryptocurrencies, clarifying rules for NFT games and aiming for responsible innovation.

I’m worried. Worried that thousands of agencies, in-house practitioners, and even marketing leaders who should know better are STILL prioritizing their