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SEO Tools and Data Analysis

Includes tools, techniques, and reporting for SEO analysis.

Google Ads tests new “Website Optimizer” Tool

Source: Search Engine Land

By: Anu Adegbola

12/01/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Google Search Console Annotations Supports Future/Current Dates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/01/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Console Now Supports Annotations for Current and Future Dates Google Search Console has updated its…

What Is an MCP Server, and Why Should Marketers Care?

Source: General Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

11/27/25

Source: General Marketing – SEO Blog by Ahrefs by Mateusz Makosiewicz. Read the original article TL;DR Summary of How MCP Connects AI to Your Marketing Stack for Streamlined Insights MCP (Model Context…

13 of the Best SEO Blogs (Beyond the Usual Suspects)

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

11/27/25

Source: General SEO – SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of Top Underrated SEO Blogs to Follow in 2026 for AI and Search Insights Discover…

Google Ads’ Nano Banana Pro AI get rigorously tested

Source: Search Engine Land

By: Anu Adegbola

11/26/25

Source: Search Engine Land by Anu Adegbola. Read the original article Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation…

Do AI Assistants Link When Mentioning Brands? For Ahrefs, Only 28% of the Time

Source: SEO Blog by Ahrefs

By: Mateusz Makosiewicz

11/26/25

Source: SEO Blog by Ahrefs by Mateusz Makosiewicz. Read the original article TL;DR Summary of How AI Assistants Link to Brands and Impact Visibility AI assistants mention brands frequently but include links…

Edits Gets More Features, Including ‘Stranger Things’ Font

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/25/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Latest Edits App Feature Update Boosts Video Editing Meta’s Edits app introduces enhanced masking…

70+ Women In Technology Statistics (2025)

Source: Unknown Source

11/23/25

Source: Unknown Source. Read the original article TL;DR Summary of Women in Tech: Current Representation, Challenges, and Trends Women hold just around 27% of tech-related jobs, with representation decreasing slightly in recent…

How Much Do TikTok Influencers Make? (2025 Data)

Source: Unknown Source

11/23/25

Source: Unknown Source. Read the original article TL;DR Summary of How Much Do TikTok Influencers Make? Typical Earnings & Top Stars Revealed TikTok influencers earn an average salary of around $44,250, with…

Why Does Google Parameter &num= Matter?

Source: moz (en-US)

11/21/25

Source: moz (en-US). Read the original article TL;DR Summary of The Impact of Google’s &num=100 Parameter Deprecation on SEO Tools The recent deprecation of Google’s &num=100 parameter significantly affects how SEO tools…

Google Search Console adds branded queries filter

Source: Search Engine Land

By: Barry Schwartz

11/20/25

Source: Search Engine Land by Barry Schwartz. Read the original article You can filter your performance reports and there are new insights reports – this is a gradual rollout.

How to Monitor Your YouTube Video Mentions

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

11/20/25

Source: General SEO – SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of How to Monitor YouTube Brand Mentions to Boost Visibility and Influence YouTube is a…

Google Search Console Brand Query Filters Coming

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/20/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Console Introduces AI-Assisted Brand Query Filters Google Search Console is rolling out new AI-assisted brand…

Introducing the branded queries filter in Search Console  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

11/20/25

NEW: Upload your agency’s logo and customize your audience research graphs – SparkToro

Source: SparkToro

By: Rand Fishkin

11/19/25

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of SparkToro Introduces White Labeled, Exportable Graphs for Agency and Enterprise Users SparkToro has launched a new feature allowing Agency and…

Top 10 Crunchbase Alternatives & Competitors (2025)

Source: Unknown Source

11/19/25

Source: Unknown Source. Read the original article TL;DR Summary of 10 Best Crunchbase Alternatives for Startup Research and Investment Crunchbase is a powerful platform for exploring startup data, but there are many…

NEW: AI Tool & Social Network Usage Graphs are in SparkToro – SparkToro

Source: SparkToro

By: Rand Fishkin

11/18/25

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of SparkToro’s Enhanced Data Visualization Features SparkToro has significantly upgraded its data visualization tools to display the exact audience percentages using…

10 Exploding Topics Alternatives for 2026

Source: Unknown Source

11/18/25

Source: Unknown Source. Read the original article TL;DR Summary of 10 Best Exploding Topics Alternatives for Trend Spotting in 2024 Exploding Topics is a comprehensive trend tracking platform, but several alternatives offer…

Most ChatGPT links get 0% CTR – even highly visible ones

Source: Search Engine Land

By: Danny Goodwin

11/17/25

Source: Search Engine Land by Danny Goodwin. Read the original article Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.

New GSC ‘Insights’ Show Trends, Status

Source: SEO - Practical Ecommerce

By: Ann Smarty

11/17/25

Source: SEO – Practical Ecommerce by Ann Smarty. Read the original article TL;DR Summary of Google Search Console’s Relaunched Insights Section The newly relaunched Insights section in Google Search Console offers a…

Google Search Console rolls out custom annotations for performance reports

Source: Search Engine Land

By: Barry Schwartz

11/17/25

Source: Search Engine Land by Barry Schwartz. Read the original article After many months of testing, the feature is finally live.

AI Visibility Index: What three months of data reveals

Source: Search Engine Land

By: Semrush Enterprise

11/17/25

Source: Search Engine Land by Semrush Enterprise. Read the original article Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow…

Google Search Console Performance Report Annotations Rolling Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Rolls Out Custom Annotations in Search Console Performance Reports Google has officially launched custom annotations in…

Adding context to your Search Console data with custom annotations  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

11/17/25

Source: Google Search Central Blog. Read the original article TL;DR Summary of Introducing Custom Annotations in Google Search Console Performance Reports The new Custom Annotations feature in Google Search Console allows users…

Bluesky User Age, Gender, & Demographics (2026)

Source: Unknown Source

11/17/25

Source: Unknown Source. Read the original article TL;DR Summary of Bluesky User Data and Growth Trends in 2025 Bluesky has rapidly expanded to over 40 million users by October 2025, fueled by…

Semrush vs Similarweb: Which Tool Keeps You Ahead of Trends?

Source: Unknown Source

11/16/25

Source: Unknown Source. Read the original article TL;DR Summary of Semrush vs Similarweb: In-Depth Feature and Pricing Comparison for Marketers Semrush excels in SEO, keyword research, and content marketing tools, making it…

Google AI Overviews Dynamic Link Placement Makes Search Console Tracking Tricky

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/14/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How Google Tracks Link Clicks and Impressions for AI Overviews Google tracks clicks, impressions, and positions for…

Is Semrush Accurate? A Detailed Analysis For 2025

Source: Unknown Source

11/14/25

Source: Unknown Source. Read the original article TL;DR Summary of How Accurate is Semrush Data? A Closer Look at SEO Tool Precision Semrush provides highly reliable and consistent SEO data sourced mainly…

How to Compare Your AI Visibility Against Your Competitors

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

11/13/25

Source: General SEO – SEO Blog by Ahrefs by Despina Gavoyannis. Read the original article TL;DR Summary of How to Run an AI Search Competitor Analysis Conducting an AI search competitor analysis…

Google’s AI advisors: agentic tools to drive impact and insights

Source: Google Analytics products

11/12/25

Source: Google Analytics products. Read the original article TL;DR Summary of Unlocking Campaign Success with Google’s New Gemini-Powered Ads and Analytics Advisors Google introduces two AI-driven tools, Ads Advisor and Analytics Advisor,…

How to measure your AI search brand visibility and prove business impact

Source: Search Engine Land

By: Josh Spilker

11/12/25

Source: Search Engine Land by Josh Spilker. Read the original article Your brand’s presence in AI answers shows real influence. Track visibility, benchmark competitors, and connect it to business growth.

What’s really going on in software

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

11/12/25

Source: Kyle Poyar’s Growth Unhinged by Kyle Poyar. Read the original article TL;DR Summary of 2025 SaaS Benchmarks: Growth, AI Impact, and Monetization Insights The 2025 SaaS Benchmarks report reveals stable overall…

NEW in SparkToro: Take Action combines real audience data with LLM magic to give you actionable marketing takeaways – SparkToro

Source: SparkToro

By: Rand Fishkin

11/12/25

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of SparkToro’s New “Take Action” Feature Revolutionizes Audience Data Utilization SparkToro’s new “Take Action” feature directly integrates audience data with AI-powered…

Edits Adds Improved Caption Editing, New Effects

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/11/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Edits App Introduces Enhanced Video Captioning and Creative Features Meta’s Edits app now offers…

AI Overviews Change Every 2 Days (But Never Change Their Mind)

Source: Data & Studies - SEO Blog by Ahrefs

By: Louise Linehan

11/11/25

Source: Data & Studies – SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of How Stable Are AI Overviews? Insights from Analyzing Over 43,000 Keywords AI Overviews…

Blind Boxes Boom Ahead of Black Friday as Pop Mart Revenue Soars

Source: Unknown Source

11/11/25

Source: Unknown Source. Read the original article TL;DR Summary of Pop Mart’s Labubu Blind Boxes Spark Massive US Sales Surge Ahead of Black Friday Pop Mart’s Labubu blind boxes have driven a…

What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed

Source: Data & Studies - SEO Blog by Ahrefs

By: Ryan Law

11/10/25

Source: Data & Studies – SEO Blog by Ahrefs by Ryan Law. Read the original article TL;DR Summary of Understanding AI Overview Triggers in Search Results AI Overviews appear on about 21%…

Google Opal Tool Encourages Creating Optimized Content In Scalable Way

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/10/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Opal Tool Sparks Controversy Over Scalable AI Content Creation Google’s Opal tool enables the rapid, scalable…

Why AI Share of Voice Matters More Than Your Organic Traffic Numbers

Source: Unknown Source

11/10/25

Source: Unknown Source. Read the original article TL;DR Summary of How to Increase Your Brand’s AI Share of Voice in Search As AI-powered search features increasingly dominate the landscape, traditional organic traffic…

Google Ads Editor Version 2.11 Is Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/06/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Editor Version 2.11 Update Google Ads Editor 2.11 introduces over 15 powerful new features enhancing…

Edits Gets Custom Captions, Color Correction and More

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/04/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Instagram Edits App Update: Enhanced Video Editing Features for Creators Instagram’s Edits app now offers…

Which Countries Have the Most AI Overviews? 108 Million Queries Analyzed

Source: Data & Studies - SEO Blog by Ahrefs

By: Erik Sarissky

11/04/25

Source: Data & Studies – SEO Blog by Ahrefs by Erik Sarissky. Read the original article TL;DR Summary of Global AI Overview Presence in Google Search Results by Country and Language Analysis…

Google Search Console API Bug Impacts Search Appearance Filter

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/04/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Console API Bug with searchAppearance Filters The Google Search Console API has a confirmed bug…

10 Key Consumer Behavior Trends (2025 & 2026)

Source: Unknown Source

11/04/25

Source: Unknown Source. Read the original article TL;DR Summary of Top 10 Consumer Behavior Trends to Watch in 2025 and Beyond Consumer behavior is rapidly evolving with a focus on convenience, sustainability,…

9 Best AI Video Generators in 2025

Source: Unknown Source

11/04/25

Source: Unknown Source. Read the original article TL;DR Summary of Best AI Video Generators in 2025: Top Tools for Corporate and Creative Use In 2025, Runway leads as the best AI video…

“Vibe analysis”: How Faire’s data team uses AI to investigate conversion drops, analyze experiment results, and convert raw data into executive-ready insights

Source: Lenny's Newsletter

By: Claire Vo

11/03/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How AI Tools are Transforming Data Analysis Workflows at Faire AI-driven platforms like Cursor and ChatGPT are revolutionizing how…

Instagram Adds Competitor Insights for Professional Accounts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Instagram’s New Competitive Insights Tool for Professional Accounts Instagram has introduced a Competitive Insights feature…

How to monitor your website’s performance and SEO metrics

Source: Search Engine Land

By: Ludwig Makhyan

10/31/25

Source: Search Engine Land by Ludwig Makhyan. Read the original article After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.

AI Can’t Replace SEO Tools. But It Can Use Them

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

10/30/25

Source: General SEO – SEO Blog by Ahrefs by Si Quan Ong. Read the original article TL;DR Summary of Why ChatGPT Can’t Replace Paid SEO Tools in 2025 ChatGPT cannot replace paid…

AI Can’t Replace SEO Tools. But It Can Use Them

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

10/30/25

Source: General SEO – SEO Blog by Ahrefs by Si Quan Ong. Read the original article TL;DR Summary of Why ChatGPT Can’t Replace Paid SEO Tools in 2025 ChatGPT cannot provide real-time…

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