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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

B2B SEO tips: 4 ways to drive organic search success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 22, 2024

B2B SEO isn’t just about driving rankings but also revenue. Learn how to reach your target audience and improve your bottom line with SEO.

Google Search Algorithm Ranking Update October 25 (Unconfirmed)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 22, 2024

I am seeing signs of another possible Google Search ranking algorithm update today that kicked off last night into today (October 24 and October 25). This is an unconfirmed update, Google has…

Google rich results for events removed from search snippets

Source: Search Engine Land

By: Kaspar Szymanski

Posted on February 20, 2024

You may have noticed a reduction in clicks from Google Search related to this change.

Yelp unveils enhanced ad targeting capabilities

Source: Search Engine Land

By: DebugBear

Posted on February 20, 2024

Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy.

Google Search Product Overlay Nearby Store Filter

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 20, 2024

For many years now, Google Search has offered ways to find products that are in stores near your location. Now the product overlay feature within Google Search also lets you filter by…

5 Types of Holiday Local Business Content You Should Promote

Source: moz (en-US)

Posted on February 20, 2024

Uncover 5 key types of holiday shopping season content to boost your business’s visibility and thrive this festive season.

Google Ads turns 23: A look back at the biggest changes and advances in search

Source: Search Engine Land

By: Barry Schwartz

Posted on February 19, 2024

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

Search Engine Land Awards 2023: And the winners are…

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 19, 2024

Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2023.

Google Analytics 4 adds new customization features for 360 customers

Source: Data & Studies - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

Posted on February 14, 2024

The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over.

The Top 3 Google Ranking Factors That Really Matter

Source: Search Engine Land

By: Ryan Jones

Posted on February 13, 2024

Start by really understanding Google’s motivation and how it works, so you can shape your approach to content and SEO strategy in order to rank.

New Google Graphical Choose Location For Search Results Overlay

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 12, 2024

Google is testing a new method to ask users to choose their location to better localize or personalize the search results presented to that searcher. This overlay says,

Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search

Source: The Internet Marketing Driver

By: Glenn Gabe

Posted on February 9, 2024

The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.

Google Ads serving/spending issue resolved after almost 3 days

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 6, 2024

Late Friday afternoon, Google has told us the issue with Google Ads has been resolved.

How to customize the lock screen in Android 14

Source: Ahrefs - Medium

By: Javier Chávarri

Posted on February 5, 2024

Make your Android phone’s lock screen unique.

People Icon In Google Autocomplete Search Bar

Source: Search Engine Land

By: Ryan Jones

Posted on February 5, 2024

Google Search seems to be testing adding a people icon in the search bar, auto-complete search bar. I am told the people icons only show up when in the perspectives filter, but…

Google tests adding a Discover Feed to its valuable desktop homepage

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 5, 2024

Part of an experiment currently running in India.

Remaking the app store — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

Posted on February 3, 2024

The EU has finally made Apple redesign the App Store, 15 years after we started arguing about it, and no-one is happy with the result. In the next few years there’ll be…

Google News Showcase Can Show In Google Discover

Source: moz (en-US)

Posted on February 2, 2024

The Google News Showcase is new for those in the US and with that we are seeing content from within the Google News Showcase show up in more places. One place it…

Webinar: Win customer loyalty across channels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on February 1, 2024

Learn how to transform your marketing game from reactive to predictive.

Is your brand guilty of greenwashing in your Google Ads?

Source: Search Engine Land

By: Barry Schwartz

Posted on January 31, 2024

Monitor your Google Ads account for greenwashing claims and ensure your messaging aligns with your brand’s environmental efforts.

Google testing more subtle Search Generative Experience design

Source: Search Engine Land

By: Adam Riemer

Posted on January 29, 2024

This “lite” version as some are calling it fits better with the current traditional search results.

5 Google Analytics Reports Every PPC Marketer Needs To Know About

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 26, 2024

Supercharge your PPC campaign performance with GA4 reports that provide meaningful trends over time.

The Pixel 8 and the what-is-a-photo apocalypse

Source: SEO - Practical Ecommerce

By: Ann Smarty

Posted on January 25, 2024

Google’s new AI photo editing tools could be a slippery slope.

Senior SEO Manager ~ GoodRX ~ $131k-229k ~ Hybrid – Seattle, San Fran or New York (US)

Source: SEO - Practical Ecommerce

By: Ann Smarty

Posted on January 25, 2024

GoodRx is America’s healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save over $60 billion since 2011. We…

Google’s seven-year Pixel update promise is historic — or meaningless

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 25, 2024

Google picks who gets features.

SEO Internship ~ The Verge ~ NOT Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 25, 2024

You might be described as someone who is insufferable and enjoys degrading the internet.  If this is you, then you may be the perfect person to help The Verge with this new…

Reddit expands its learning hub with new features, courses and certifications

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 24, 2024

The new resources aim to help advertisers better understand Reddit’s audiences, unique targeting capabilities and ad formats.

SEO Consultant ~ DealerOn ~ $37k-$66k ~ Remote (US)

Source: Search Engine Land

By: Brad Smith

Posted on January 23, 2024

The SEO Consultant will be responsible for handling all day-to-day tasks and work on our SEO accounts. They will also act as the first point of contact for basic client or task-related questions….

Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 23, 2024

The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU’s Digital Services Act.

Obituary Spam On Google Too Fast & Out Of Control

Source: Technical SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

Posted on January 22, 2024

For years and years now, spammers have been creating fake obituaries using automated methods. In fact, Danny Goodwin covered the issue Google Search has with obituary spam a couple of years ago…

Daily Search Forum Recap: October 4, 2023

Source: Unknown Source

By: Gianluca Fiorelli

Posted on January 21, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple Business Connect, the local…

Google Search Popular Stores Section

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

Posted on January 18, 2024

Google is testing a section titled

Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 17, 2024

Stay ahead in the ever-evolving digital advertising landscape by using these often overlooked search reports and settings in both ad networks.

6 Audience Ads Updates From Microsoft Advertising

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 16, 2024

Explore Microsoft Advertising’s October announcements, including several new Audience Ads features and a reminder to try Performance Max.

Someone already unboxed the Google Pixel 8 and 8 Pro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 15, 2024

The Pixel 8 launch event is just days away.

Chromebook Plus is Google’s new certification for premium Chromebooks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 15, 2024

It’s like Intel Evo but for Chromebooks.

Apple plans to upgrade the App Store’s search engine, and it might not stop there

Source: The Internet Marketing Driver

By: Glenn Gabe

Posted on January 12, 2024

Apple has all the pieces to mount a Google search competitor.

SEO Specialist ~ Fruition ~ $50k-$70k ~ Denver CO (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 12, 2024

SEO Specialist (Must be in Denver, Colorado) At Fruition, we lead the digital marketing field by delivering results that matter most to our clients. Join us as an SEO Specialist and you…

How to recover from the Google rich results shake-up

Source: Search Engine Land

By: JetOctopus

Posted on January 11, 2024

Learn the far-reaching consequences of Google’s changes to HowTo and FAQ rich results and actionable steps to get back on track.

Human Art At Google

Source: moz (en-US)

Posted on January 11, 2024

Here is a photo from the GooglePlex, the Google headquarters in Mountain View, California. You can see a side view of this art project shows a human silhouette of sorts. I have…

Google Search Generative Experience adds About this result feature

Source: SEOSLY

By: Olga Zarr

Posted on January 10, 2024

Google will soon add the About this result feature for individual links that are included in SGE responses.

Google: We Won’t Stop Giving Advice To Websites Despite Some Creating Made For Google Sites

Source: Search Engine Land

By: Nicola Agius

Posted on January 9, 2024

Google’s John Mueller defends Google’s position of helping SEOs by providing documentation, video content, and responses to questions on multiple channels. This comes after some are upset that Google

Is Alt Text A Ranking Factor For Google Image Search?

Source: Search Engine Land

By: Barry Schwartz

Posted on January 9, 2024

Delve into the question of whether alt tags influence your organic search rankings (or not). Here’s what you need to know.

Link Building Outreach Guide For Beginners

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 9, 2024

This guide contains a non-spammy approach to link building outreach and details on running campaigns with link building tools.

The Must-Attend Event For Publishers: News & Editorial SEO Summit

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 9, 2024

Join NESS 2023 for access to the smartest minds in the news, SEO & publishing industries as they share their insights and expertise.

Google Indexing Public Bard Conversations In Search Results

Source: The SEO Rant

By: Mordy Oberstein

Posted on January 5, 2024

Google is indexing conversations with its AI chatbot in search results. Users should be cautious as private chats may become public.

Apple and Google are changing the way we listen to podcasts

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 5, 2024

Both companies are making big moves that will change how listeners approach audio programming.

Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 5, 2024

Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration.

What Is Quality Data And How It Connects Search, Content, And AI Success

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

Posted on January 4, 2024

Discover why quality data is pivotal in harnessing AI-first technologies, to optimize content for maximum impact across multiple digital channels

The Three Pillars Of Content Marketing Strategy

Source: Search Engine Land

By: Nicola Agius

Posted on January 4, 2024

Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

Google Launches Free & Paid Generative AI Training Courses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 4, 2024

Google launches free and paid generative AI training courses on the Cloud Skills Boost platform.

Google Gary Illyes: Comments Sections On Websites Can Be Good

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on January 2, 2024

Gary Illyes from the Google Search team said at PubCon that comments sections on websites can be a good thing. This messaging is on target with what Google has said about comments…

Bing Chat Personalized Answers – aka Memory

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 28, 2023

Bing Chat announced yesterday at the AI event a new Bing Chat feature that uses

Google is planning to update its Misleading Representation policy

Source: SEOSLY

By: Olga Zarr

Posted on December 27, 2023

Advertisers found to be in violation of Google’s policies face having their accounts suspended.

Bing Webmaster Tools disavow link tool is going away

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 26, 2023

After about a decade, Bing has decided to sunset the disavow link because it is no longer needed.

Unlocking Competitive Insights For SEO: A Step-by-Step Guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 22, 2023

Learn and apply successful tactics to find insights from competitors to enhance your search presence using popular SEO tools.

Daily Search Forum Recap: September 20, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 22, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. It’s been about six days…

8 new and updated Pinterest products for advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2023

The platform says its new and improved tools have been designed to help brands better connect with the Pinterest audience.

Microsoft Audience Ads announces new AI bid strategies and market expansion

Source: General SEO - SEO Blog by Ahrefs

By: Patrick Stox

Posted on December 19, 2023

The tech giant has launched Maximize Conversion and Target CPA in beta, and is planning a general roll out in October 2023.

Should you block GPTbot?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 18, 2023

84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data. 🗺️Context: An analysis of the…

What changed with Google’s September 14, 2023 helpful content system update? – Marie Haynes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 15, 2023

Content on subdomains can impact your whole domain. Freshness may become even more important?

Properly preparing for the predictable: Peak seasonality

Source: moz (en-US)

By: Lidia Infante

Posted on December 15, 2023

You know your peak season is coming, but are you actually prepared for it? Here’s what you should do before traffic and CPC increases.

Google Drops All How-To Rich Results For Desktop (& Mobile) Search

Source: Search Engine Land

By: Danny Goodwin

Posted on December 14, 2023

In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile…

Google Business Profiles Attributes For Nursing Room & Are Children Allowed For Restaurants

Source: MarketingSyrup

By: Kristina Azarenko

Posted on December 14, 2023

Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies, and the other is…

SEO scalability: We have a problem

Source: Search Engine Land

By: Rachel Fredrickson (Howe)

Posted on December 13, 2023

Advances in generative AI technology have led many to declare it the future of SEO content. Here’s why it isn’t.  

Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 13, 2023

Listen now (76 mins) | Brought to you by Jira Product Discovery—Atlassian’s new prioritization and roadmapping tool built for product teams — Oji Udezue is Chief Product Officer at Typeform and has…

Ethical Marketing: Definition, Principles, & Examples

Source: Unknown Source

By: Gianluca Fiorelli

Posted on December 11, 2023

A better way of doing things.

Evergreen Content Explained: 2 Key Ingredients for Success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 5, 2023

Stand the test of time.

Elon Musk Confirms Removal Of Context For Links In X Posts

Source: Search Engine Land

By: Barry Schwartz

Posted on November 29, 2023

How will X’s plan to eliminate headlines from shared links in posts affect content marketers and publishers? Explore the implications in this article.

Threads By Instagram Expands To Web Browsers This Week

Source: Google Search Central Blog

Posted on November 29, 2023

Explore the latest announcement from Threads as Instagram brings its microblogging platform to desktop browsers with a new web interface.

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