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Technical SEO

Encompasses structured data, site performance, on-page, and off-page technical strategies.

Google Rethinking Its Search Stack From Ground Up With LLMs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 15, 2025

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The…

Google Says Stop Using Different URLs For Same Image

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 13, 2025

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don’t upload the same image under different URL/file names to your site,…

Google Says hreflang Doesn’t Guarantee Indexing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 13, 2025

Google’s John Mueller explained that just because you use hreflang tags on your pages, it doesn’t mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, “hreflang…

Meta Outlines Advancing 3D Object Creation Process

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on May 12, 2025

Meta continues to develop simplified VR generation models.

Microsoft Bing Tests Next/Prev Pagination

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 9, 2025

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a “Next” button and then…

Google Business Profiles Toggle For Show Business Address Broken

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 8, 2025

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for “Show business address to customers” just does not work – I…

Vibe coding a 3D multiplayer game in 15 minutes—with no game dev experience | Cody De Arkland (Senior Director of Developer Experience at Sentry)

Source: Lenny's Newsletter

By: Claire Vo

Posted on May 5, 2025

Listen now | Watch Cody speed-run the creation of a 3D multiplayer flight simulator—from scratch—in just 15 minutes

Google’s AI Crawler, Google-Extended, Does Render JavaScript

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 5, 2025

Google’s AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, does render itself and can render JavaScript, just like Googlebot, Google’s main web search crawler.

Google Tag Gateway For Advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on May 5, 2025

Google announced a number of new tag, analytics and data strategies on Friday including a new Google tag gateway for advertisers. Google tag gateway for advertisers allows you to run your Google…

App deep links: connecting your website and app  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

Posted on May 2, 2025

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

Posted on April 30, 2025

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO

Four Identical Links On A Page Is Fine & Normal For Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 30, 2025

Google’s John Mueller said having “four identical links on a page to another page seems fine & common to me.” He said, don’t worry if you have that in your navigation, and…

Google Says Changing Lastmod Date In Sitemap Isn’t An SEO Hack

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 29, 2025

Google’s John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won’t favor your rankings or SEO. He said on Reddit,…

 Introducing the Location Dashboard: Your New Command Center for Reputation Management

Source: Unknown Source

Posted on April 28, 2025

Easily manage and grow your online reputation with the new location dashboard — your all-in-one hub for monitoring, managing, and improving your presence, all in one place.

April 2025 Feature Release Roundup: Transforming How You Manage Your Online Presence

Source: Unknown Source

Posted on April 28, 2025

Our April 2025 Release brings powerful updates to transform how you manage and grow your online presence with smarter tools and enhanced integrations.

Setting your 60/40 local business review acquisition budget

Source: Unknown Source

Posted on April 28, 2025

Unlock the real drivers behind Local SEO success—learn what truly impacts rankings and turns browsers into loyal customers.

Should you use Google Extended in Robots.txt? – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

Posted on April 28, 2025

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from…

Setting your 60/40 local business review acquisition budget

Source: Unknown Source

Posted on April 25, 2025

Where should your review requests go? Use this 60/40 strategy to guide smarter, more effective outreach.

Google Says Image Streaming Is Not SEO Friendly

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 25, 2025

Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being…

AI Upgrades for First-Party Insights

Source: Unknown Source

Posted on April 24, 2025

Our expanded AI capabilities help you get more from your first-party feedback—respond faster and gain deeper insights with smarter automation.

Threads Launches Updated Desktop UI, Moves to ‘Threads.com’ Domain

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on April 24, 2025

Meta’s moving Threads to a new website, and giving it a small refresh in the process.

Domain extensions and SEO: What you need to know

Source: Search Engine Land

By: Dan Taylor

Posted on April 24, 2025

Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on April 24, 2025

Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails…

Meta Announces Updates for its Ray Ban Smart Glasses, Including Improved AI Chats

Source: Social Media Today - Latest News

By: Andrew Hutchinson

Posted on April 23, 2025

Some expanded features for your Ray Ban smart glasses.

What’s under the hood matters more than ever for SEO success

Source: Search Engine Land

By: Edna Chavira

Posted on April 22, 2025

Your content deserves a foundation built for speed, scale, and search.

What Is llms.txt, and Should You Care About It?

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

Posted on April 22, 2025

Developers and marketers are being told to add special files to their sites to help LLMs “understand” their content. But does it do anything?

Meta tags for SEO: What you need to know

Source: Search Engine Land

By: Adam Heitzman

Posted on April 21, 2025

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.

Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder & CEO)

Source: Lenny's Newsletter

By: Lenny Rachitsky

Posted on April 20, 2025

Inside Windsurf: 2 pivots, 1M developers, and an AI-powered IDE that’s changing how we code

Navigating Customer Feedback: Review Response Templates + Examples – GatherUp

Source: Unknown Source

Posted on April 16, 2025

Replying to reviews benefits your brand in a big way. We explain which reviews to reply to and provide tips and templates to get you started.

How to Rank for a Keyword (8 Steps)

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

Posted on April 16, 2025

Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it—step by step.

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