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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

Threads May Soon Let You Add Multiple Links to Your Profile

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

Another way to drive traffic from Threads?

Meta Updates Teen Safety Tools on IG, Expands Teen Accounts to Facebook

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/08/25

The new settings will provide enhanced protections for millions of teen users.

Instagram Tests Lockable Posts to Enhance Engagement

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

A new way to drive engagement on IG?

LinkedIn Now Enable Users to Share MP4 Videos in DMs

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/07/25

Now you can share video files via your LinkedIn DMs.

LinkedIn Tests Video Trends to Encourage Member Engagement

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/06/25

LinkedIn has seen a big rise in video engagement of late.

Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor)

Source: Lenny's Newsletter

04/06/25

Tactics, frameworks, and strategies to get buy-in, improve your influence, and become a better communicator

TikTok Now Enables You to Highlight Comments from Selected Profiles During Live Streams

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/03/25

Another option to stay on top of important interactions during live broadcasts.

TikTok Adds Alt Text for Still Image Posts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/03/25

A new addition to help maximize accessibility in the app.

Google Maps Desktop Interface Promoting Mobile App

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/25

Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface that says…

LLMs are driving referral traffic – but what about engagement?

Source: Search Engine Land

By: Jason Tabeling

04/02/25

AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.

Snapchat Adds New Styling Options for Bitmoji Avatars

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/31/25

Some cool new looks for your digital depictions. 

Reddit Shares Data on Rising Women’s Health Discussion in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/30/25

New insights into the value of discussion on Reddit.

WhatsApp Adds Music for Status Updates

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/30/25

You’ll be able to choose from Meta’s full music library to accompany your WhatsApp Status posts. 

X Shares Data on Gen Z Users in Europe

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/30/25

Insights into what younger users on X are engaging with. 

A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up,” early employee at 37signals)

Source: Lenny's Newsletter

By: Lenny Rachitsky

03/30/25

An in-depth look at the Shape Up method in real life

Meta Looks to Bring Back ‘OG Facebook’ With Revamped Friends Tab

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

Can Facebook re-capture its original allure with a new focus on friends?

Instagram Adds Double Speed Playback Option for Reels

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/27/25

Watch more Reels in less time, with this new faster playback option.

Google Event Search Result Gains Share, Add To Calendar, Similar Events, Venue & Nearby

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/25

Google added a number of new features to the event rich results search feature within Google Search. Some of these might not be new, but now on these event results you can…

Utah’s Making App Stores Responsible for User Age Checking

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/26/25

Apple and Google will have to verify user ages for app downloads.

X Adds React with Video Options to Boost Video Engagement

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/26/25

Another step in X’s push to become a ‘video first’ platform.

YouTube Tests Variable Notifications Frequency to Maintain Channel Engagement

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/26/25

YouTube will limit notifications for subscribers who don’t engage with them.

Instagram Launches Schools Partnership Program to Protect Teens

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/25/25

The program will enable teachers to issue prioritized reports about concerns.

TikTok Adds Simplified Mobile Camera Connection for Live Streams

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/24/25

An easier way to connect a second camera for streaming.

Pinterest Outlines its New Feed Module Display

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/24/25

Pinterest’s in-stream modules provide options for additional engagement.

Social search is Gen Z’s Google: Are you visible where it matters?

Source: Search Engine Land

By: Ashley Liddell

03/24/25

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.

Snapchat Adds AR Effects to Celebrate the Minecraft Movie

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/23/25

A range of ways to help users get into the surrounding hype.

Superhuman’s secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

Source: Lenny's Newsletter

03/23/25

The art of making everyday tools feel extraordinary

LinkedIn Adds Calendly Integration for Profile CTA Buttons

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/20/25

An easy way for profile visitors to book in meetings direct.

Reddit’s Consolidating its DM and Chat Options into a Single Stream

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/20/25

Now, all of your Reddit chats and messages will be listed on one tab.

TikTok Launches AMBER Alerts to US Users

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/20/25

TikTok’s massive reach will help to raise awareness of missing children.

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