User Experience and SEO Optimization

In this article, you’ll receive tactical advice on how to optimize your pages for capturing featured snippets, helping to improve your traffic and making you more visible on the SERPs.

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to…

One of the aims of the Google August 2024 core update is to surface useful content from small and independent sites.

What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling…

Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.

Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an images box…

Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land’s 2024 Salary and Career Survey.

Brandon Saltalamacchia, the founder of Retro Dodo, covered his meeting he had with Danny Sullivan at Google – he covered it under the title A Brief Meeting With Google After The Apocalypse….

Jeff Weinstein on customer obsession, metrics, and the story behind Stripe Atlas, making entrepreneurship accessible globally with simple clicks.

TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.

We’re assembling the best SEO team in the tech industry, want in? Performance SEO is the future, and we’re looking for people who want to join us in building it. If you’re…

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.

There is a new report out that says menu items and how busy you are during Google Maps popular times are both ranking factors and signals for Google’s local ranking system. Claudia…

Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial…

Here’s the answer.

LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

AUFGABENSCHWERPUNKTE Als Teil unseres SEA Teams erhältst du schrittweise deine eigenen Kund:innen und optimierst deren Search-, Shopping- oder Display-Kampagnen Du betreust deine Kund:innen eigenverantwortlich und findest im operativen Alltag Lösungen für deren…

Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional.

Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it…

Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads…

We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to…

Community Wisdom 186

Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it…

Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.

Google paused Google Business Profiles restatements for the locksmith industry but has now resumed those requests and is working through the backlog now. Google paused them early last week and began processing…

Google has removed the How-to enhancement report from Google Search Console. When Google stopped showing how-to rich results in the search results, it said it would keep the reports “for the time…

Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.

Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.

Gain a competitive edge by extracting actionable insights from your – and your competitors’ – Google Business Profile reviews.

Here are ways to start doing it, to assess their impact on your Websites traffic, with a caveat to take into account: there’s a very high fluctuation of queries triggering them.

SEOSLY Pro is back. The enrollment for beta testers will begin soon.

Google has sent some Google Ads advertisers email notices that any of their Google Ads experiments without an end date will now be assigned a default end date of August 23, 2024.

Become part of the world’s fastest-growing web hosting company! Join Hostinger, where we build world-class solutions for anyone to easily succeed online. Our team of 900 high-spirited professionals is behind the success…

Whether you’re looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.

Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.

The from sources across the web Google Search feature is testing showing results without image thumbnails. Google has reportedly been testing the imageless version since January of this year.

Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The…

Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google’s AI Overviews.

Responsibilities: Help clients establish organic search KPIs that matter to clients’ unique business goals and provide actionable reports to help them reach these goals. Develop and consult on search engine optimization efforts…

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

Bloomberg reports that Google has downgraded/lowered the search rankings of Deepfake porn sites. Bloomberg wrote, The company is lowering such content in search rankings, a spokesperson said, adding Google is “continuing to…

In April 2023 and December 2023 Google changed how it classifies what it would consider video pages. In short, the video on the page needs to be the main piece of content…

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

A holistic comparison of on-prem Ahrefs infrastructure with a cloud alternative

It’s time to do something about fake accounts

Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.

It wasn’t as dramatic a drop as first reported, but Google has consistently lost U.S. search market share since August 2023.