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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

Instagram Previews More Features of its Coming ‘Edits’ App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/06/25

Instagram’s coming video editing platform will have a range of handy features.

Reddit Looks to Facilitate More Activity With New Posting Updates

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/06/25

Some new updates to make it easier to participate in subreddit communities.

Meta Expands Use of Face ID for Security Purposes

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/05/25

Meta’s looking to convince people that it can be trusted with their selfie images.

Google Local Business Reviews Gain Expressive Reactions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/05/25

Google now supports expressive reactions for Google reviews on mobile search and maps. This shows up when viewing a Google Business Profile’s reviews on mobile.

X Adds Feed Sorting Options for Communities

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/05/25

A new way to encourage engagement in X Communities.

Why Search Rankings Are Driving Less Traffic

Source: SEO - Practical Ecommerce

By: Ann Smarty

03/04/25

A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?

YouTube Announces Updates to its Teen Safety Tools

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/04/25

Some new updates to YouTube’s teen safety features.

Microsoft Bing Copilot Answers With Map & Local Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/25

Microsoft Bing Search’s Copilot Answers now can show maps and local results, including local ads. The AI answer has a map on the left side and then on the right side it…

59% of Americans click on brands they know in Google results: Survey

Source: Search Engine Land

By: Danny Goodwin

02/27/25

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted information source.

LinkedIn Tests Alternate Feed of Updates From Only Your Connections

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

A more personalized feed, in variance to the main display. 

Apple Implements New Age Rating Categories for Apps

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

The new categories could enable broader enforcement of social media age restrictions.

Survey: 42% of people say Google Search is becoming less useful

Source: Search Engine Land

By: Danny Goodwin

02/26/25

More than half of respondents also said they rely on their community for information rather than Google or other search engines.

The surprising patterns behind breakthrough AI products

Source: Kyle Poyar’s Growth Unhinged

By: Yaakov Carno

02/23/25

A deep dive into UX patterns at Bolt, Cursor, Granola, PhotoRoom, Replit and more

Google Business Profiles Adds Product Studio AI To Edit Products

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/03/25

Over the weekend Google launched Product Studio AI features to Google Business Profiles products. Now when you add/edit products on your local Google Business Profile, Google will let you “change the background…

Google Related Places Carousel Map

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/03/25

Google has this new map unit that is titled “Related places” and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which…

Google search trends every restaurant needs to know in 2025

Source: Search Engine Land

By: Claudia Tomina

01/31/25

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Google Ask For Me – Labs Experiment

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/25

Google has a new Search Labs feature named Ask for me. Ask for me will have Google call businesses for you, to figure out the cost of the service and when it…

SEO Product Manager (Contract) ~ Glassdoor ~ $40-55/hr ~ Remote (US)

Source: Kyle Poyar’s Growth Unhinged

By: Kristen Berman

01/29/25

Why Glassdoor? When you work for Glassdoor, you help people everywhere get ahead in work and life. That’s because we’re moving fast to become the leading community for workplace conversations. Every day,…

The Digital Watercooler is Gone – SparkToro

Source: SparkToro

By: Amanda Natividad

01/17/25

I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing

Surprising lessons from 20,000 experiments

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/23/24

An inside view into what works (and what doesn’t) to improve website conversion

Raising a seed round 101

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/24

The whys, whats, and hows of seed funding, with advice from the founders of Notion, Linear, Figma, Ramp, Instacart, 37signals, and more

Daily Search Forum Recap: September 13, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is launching confidential…

How to handle negative Google reviews: Remove, respond, recover

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/24

Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.

Apple Visual Intelligence – search using your iPhone camera

Source: General Marketing - SEO Blog by Ahrefs

By: Chris Haines

12/16/24

Apple uses Google, OpenAI and other search providers for the search results.

SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead

Source: Lenny's Newsletter

12/15/24

All the strategies I’ve used to help injury and accident law firms compete with the big guns—for a fraction of the cost.

Digital Content and SEO Specialist ~ Refrigerative Supply Limited ~ In-Office (Burnaby, CAN)B

Source: Search Engine Land

By: Ben Wood

12/13/24

Scope of the position Refrigerative Supply Limited’s Digital Content and SEO Specialist will be responsible for analyzing, reviewing and implementing meta-data for our B2B website to optimize page ranking on search engines,…

How Paid Media Buyers Can Get an Edge in 2024 – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/24

(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his

Your Marketing Ecosystem’s Impact on SEO — Whiteboard Friday

Source: Search Engine Land

By: Barry Schwartz

12/05/24

You may have spent a lot of time learning about websites and SEO, but you probably haven’t spent a lot of time learning about social or third parties in the real world….

What 54 Google Ads experiments taught me about lead gen

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/04/24

Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.

Google Issues Google Discover Policy Violations

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

12/03/24

In the past couple of days, Google has issued a number of manual actions around Google Discover policy violations. Just to be clear, you may have seen your Google Discover traffic drop…

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