User Experience and SEO Optimization

Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.

Google Search is testing custom filters and pre-define search filter templates. It appears you can save your custom filters and reuse those filters for future searches. This is showing up for a…

Dear Google. If you are reading this, I’d ask that you do more to help the business owners who have been impacted by the March Core Update and September helpful content updates…

Community Wisdom 180

Google is testing placing the date in the snippet on the same line as the URL in the snippet. This is instead of placing it before the snippet’s description section.

Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.

25 tactics from top leaders at Ramp, Canva, Wiz, HubSpot, Google, Dropbox, and more

Mihika is a design-engineer-PM hybrid at Figma, where she was an early PM on FigJam and is now spearheading development on a new product at the company that’s coming out this June….

Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?

From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.

Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I…

Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related…

On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing…

Community Wisdom 178

Steer by Mechanic Advisor offers a suite of software tools for today’s automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable…

Google’s John Mueller recommended that you do not disallow your internal footer links. A Reddit thread asked, “Should I disallow some pages that are in footer?” John replied, “If you do this,…

Google has a special easter egg in its search results for the upcoming solar eclipse. When you search for solar eclipse, you are shown a sun that gets covered by the move,…

In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn…

Prepare your business for tomorrow’s SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.

Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.

If you want to thrive in search in a post-AI world, publish more “deep content.”

Tick, tick. Done.

The tech giant plans to offer advertisers the same features currently accessible within Google’s PMax, such as conversion value rules.

Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.

This year the stars aligned for the Women in Tech SEO Fest as it took place on International Women’s Day, or March 8th 2024. This is the first time International Women’s Day…

Today is the first day I have seen solid evidence of serious ranking volatility and changes related to the big Google March 2024 Core Update. As a reminder, the Google March 2024…

Here are the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire me in my career.

Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.

Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.

Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. Real examples of what SEO testing without massive data looks like…

Thank you to everyone who submitted pitches to speak at MozCon! After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the…

A new cool E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.

Seven tips and five myths

If searchers continue chatting with GenAI answer engines, it will be more critical than ever for marketers to track and monitor search results.

In January, Google told us that the Google Business Profiles websites will stop working on March 1, 2024. Google said the URLs will redirect from the website to the Google Business Profile…

Brought to you by: • Vanta—Automate compliance. Simplify security. • Eppo—Run reliable, impactful experiments • Explo—Embed customer-facing analytics in your product — Andrew Bosworth—or Boz, as most people know him—is the chief…

Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in…

Confluent is pioneering a fundamentally new category of data infrastructure focused on data in motion. Have you ever found a new favorite series on Netflix, picked up groceries curbside at Walmart, or…

For the past 20 years, probably even longer, the debate about Google giving preferential treatment to large sites over small sites has been a huge topic in the SEO world and that…

Join me for 5 mins with some updates about Experts on the Wire (and new episode announcements!) Listen Now!…

Google announced this morning support for Product variant structured data. This new structured data supports three new properties; hasVariant, variesBy and productGroupID in order to handle most of the way e-commerce sites…

When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.

Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.

A week ago we wrote about the timing it takes to recover from a Google helpful content update. Then on Friday, Danny Sullivan, Google’s Search Liaison, added more clarity on the fastest…

Before investing in paid media, B2B brands should optimize these foundational elements for better campaign ROI.