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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

59% of Americans click on brands they know in Google results: Survey

Source: Search Engine Land

By: Danny Goodwin

02/27/25

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted information source.

LinkedIn Tests Alternate Feed of Updates From Only Your Connections

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

A more personalized feed, in variance to the main display. 

Apple Implements New Age Rating Categories for Apps

Source: Social Media Today - Latest News

By: Andrew Hutchinson

02/27/25

The new categories could enable broader enforcement of social media age restrictions.

Survey: 42% of people say Google Search is becoming less useful

Source: Search Engine Land

By: Danny Goodwin

02/26/25

More than half of respondents also said they rely on their community for information rather than Google or other search engines.

The surprising patterns behind breakthrough AI products

Source: Kyle Poyar’s Growth Unhinged

By: Yaakov Carno

02/23/25

A deep dive into UX patterns at Bolt, Cursor, Granola, PhotoRoom, Replit and more

Google Business Profiles Adds Product Studio AI To Edit Products

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/03/25

Over the weekend Google launched Product Studio AI features to Google Business Profiles products. Now when you add/edit products on your local Google Business Profile, Google will let you “change the background…

Google Related Places Carousel Map

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/03/25

Google has this new map unit that is titled “Related places” and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which…

Google search trends every restaurant needs to know in 2025

Source: Search Engine Land

By: Claudia Tomina

01/31/25

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Google Ask For Me – Labs Experiment

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/25

Google has a new Search Labs feature named Ask for me. Ask for me will have Google call businesses for you, to figure out the cost of the service and when it…

SEO Product Manager (Contract) ~ Glassdoor ~ $40-55/hr ~ Remote (US)

Source: Kyle Poyar’s Growth Unhinged

By: Kristen Berman

01/29/25

Why Glassdoor? When you work for Glassdoor, you help people everywhere get ahead in work and life. That’s because we’re moving fast to become the leading community for workplace conversations. Every day,…

The Digital Watercooler is Gone – SparkToro

Source: SparkToro

By: Amanda Natividad

01/17/25

I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing

Surprising lessons from 20,000 experiments

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/23/24

An inside view into what works (and what doesn’t) to improve website conversion

Raising a seed round 101

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/24

The whys, whats, and hows of seed funding, with advice from the founders of Notion, Linear, Figma, Ramp, Instacart, 37signals, and more

Daily Search Forum Recap: September 13, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is launching confidential…

How to handle negative Google reviews: Remove, respond, recover

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/24

Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.

Apple Visual Intelligence – search using your iPhone camera

Source: General Marketing - SEO Blog by Ahrefs

By: Chris Haines

12/16/24

Apple uses Google, OpenAI and other search providers for the search results.

SEO for Personal Injury Lawyers: 7 Strategies to Lower Cost-Per-Lead

Source: Lenny's Newsletter

12/15/24

All the strategies I’ve used to help injury and accident law firms compete with the big guns—for a fraction of the cost.

Digital Content and SEO Specialist ~ Refrigerative Supply Limited ~ In-Office (Burnaby, CAN)B

Source: Search Engine Land

By: Ben Wood

12/13/24

Scope of the position Refrigerative Supply Limited’s Digital Content and SEO Specialist will be responsible for analyzing, reviewing and implementing meta-data for our B2B website to optimize page ranking on search engines,…

How Paid Media Buyers Can Get an Edge in 2024 – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/10/24

(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his

Your Marketing Ecosystem’s Impact on SEO — Whiteboard Friday

Source: Search Engine Land

By: Barry Schwartz

12/05/24

You may have spent a lot of time learning about websites and SEO, but you probably haven’t spent a lot of time learning about social or third parties in the real world….

What 54 Google Ads experiments taught me about lead gen

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/04/24

Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.

Google Issues Google Discover Policy Violations

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

12/03/24

In the past couple of days, Google has issued a number of manual actions around Google Discover policy violations. Just to be clear, you may have seen your Google Discover traffic drop…

Amazon Web Services S3 Blocked Googlebot In June – Here Is My Recovery

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/24

Back in mid-June, I noticed that Google was not showing many of my images in Google Search and Discover and also some readers were pointing it out to me. So I used…

Daily Search Forum Recap: August 27, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Amazon Web Services blocked Googlebot…

ChatGPT prompts for SEO: What you need to know

Source: Lenny's Newsletter

12/01/24

Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.

SEO Content Lead ~ SSR ~ $60k-$90k ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/27/24

Each day our site does battle with hundreds of competitors who are trying to beat us in the SERPs. We hold our own against huge sites like Forbes, G2, and Capterra and…

Google SA360 now supports Microsoft automated bidding

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/27/24

Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.

Report: Want Links In Google AI Overviews? Rank Well In Google Search.

Source: Search Engine Land

By: James Allen

11/25/24

Do you want to get links in the new Google AI Overviews that show up in Google Search? Well, a new report says all you need to do is rank well in…

How to Optimize for Google’s Featured Snippets [Updated for 2024]

Source: Search Engine Land

By: James Allen

11/25/24

In this article, you’ll receive tactical advice on how to optimize your pages for capturing featured snippets, helping to improve your traffic and making you more visible on the SERPs.

SEO Director ~ Bonterra Tech ~ $150k-$160k + 15% bonus ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/20/24

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to…

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