User Experience and SEO Optimization

There seems to be a bug right now with Google Search not showing the local pack results right now. I suspect it will be fixed really soon. Searches that trigger local packs…

When Google first launched SGE, the Search Generative Experience, it would only work in Chrome or the Google Search App on Gmail accounts opted into the search labs experiment. But now when…

Wondering how SEO can help your podcast get discovered? Here are key tips for optimizing episode titles, transcripts, show notes and more.

Search results in 2024 are driven by users’ intent. Keywords are often the best indicator.

Advertisers no longer have to wait on hold for a support representative to become available, as they can now schedule appointments.

A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That’s why we’re building the only app homeowners need to effortlessly manage their homes — …

It has been almost 12 weeks since the last confirmed Google search ranking algorithm was released. That was the November 2023 reviews update. Before that was the November 2023 core update. Since…

Not all SEO providers are created equal. Learn how to avoid cookie-cutter approaches and find the right SEO partner.

Time to climb Mount Fjooogle.

Due diligence is key.

Ever since December 2019 when Google removed the requirement for publishers to manually apply for inclusion into Google News, publishers have been pretty upset about the lack of transparency around Google News…

Sprout Social is hiring a Director, SEO to join the Marketing team. Why join Sprout’s Marketing team? As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring…

Google has made significant updates to its PMax documentation to help advertisers create better campaigns.

Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.

I spotted a complaint where Google was showing a paid real estate listing in the Google News portal, not just the Google News search results. The issue was that the site that…

YOUR MISSION Conceptualize, develop, and execute a targeted content strategy for our internal and external partners and their channels & projects in our Italian market. Create and prioritize tailor-made, high-quality content and…

A recent post on Reddit asked about the impact of having a website where most of the text was within images. Would Google be able to read the text, what is the…

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled “competitors…

In this webinar, learn how to build a stellar online reputation and presence while driving more revenue.

Taktical Digital is an award winning, rapidly expanding, remote-first Branding and Performance Marketing Agency. We’re looking for an SEO Account Manager to be a part of our amazing team and help our…

Brought to you by DX—A platform for measuring and improving developer productivity | OneSchema—Import CSV data 10x faster | Vanta—Automate compliance. Simplify security. — Will Larson is Chief Technology Officer at Carta….

The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot with advanced digital technologies

I could bore you with the obvious opening line. “I used to be worried about job safety in the age of AI, but now I’m excited to work alongside our machine-learning mates.”…

How do we think about a fundamentally unknown and unknowable risk, when the experts agree only that they have no idea?

Google Ads has this advertiser verification program and now advertisers can use their DBAs (

Google has added three verticle dots to its search results snippets for years now. It seems like Bing is testing three dots but in a horizontal format. How is that for changing…

Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.

You’d expect that the Google search ranking volatility would calm as we get closer to the holiday break, Christmas timeframe. But no. Google’s search ranking volatility is ever so heated, or shall…

Holidays are here, we had a holiday market, we saw Rudolph and now here is Santa at the Google office in Dublin. I spotted this on Instagram.This post is part of our…

Brought to you by OneSchema—Import CSV data 10x faster | Maui Nui Venison—The healthiest red meat on the planet delivered directly to your door | Vanta—Automate compliance. Simplify security. — Matthew Dicks…

Get the most of your ad spend with these campaign structure, conversion tracking and testing strategies for lead gen campaigns.

The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results are still…

Community Wisdom 163

Learn which page changes help SEO rankings and which don’t.

Google has removed its mobile usability report within Google Search Console and has dropped the mobile-friendly test and API. This was expected, Google told us this would happen back in April and…

Episode #66 of the SEO Podcast by #SEOSLY features Natchan Gotch, an experienced SEO expert everyone knows.

Google has confirmed that it will begin supporting rules & supplemental feeds in early next year for Google Merchant Center Next. Google added that all existing rules will continue to function after

When it comes to a design project – or any other creative endeavour for that matter – feedback is a crucial part of the process. Feedback is a formative process that gives…

20 years ago tomorrow (December 2, 2003), I started this blog aimed at archiving some of the best discussions within the search marketing community. It has now been 20 years that I’ve…

Google’s assesment of expertise and trust is critical in achieving top rankings.

Here is an interesting room at the Google Chicago office. You can see the line of art on the wall, which is made up of special Google Map pins. Also, the ceiling…

In this webinar, learn how to keep pace with customer expectations.

I was meaning to prepare some special Black Friday audit SEO deal for you but I am so overbooked that it won’t happen this year. Maybe in 2024…

High-potential keywords don’t come from keyword planners or SEO tools. They come from third parties. Here’s how to find them.

Google’s John Mueller answered a question about finding broken links that 404 and if there is SEO value in working on bringing those links back to life. John ended his response by…

The big focus of changes this year is around user intent and whether Google’s search results meet the expectations of users.