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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

Google Ad Manager updates give publishers more creative controls

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/04/24

Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.

Google Business Profiles Working Through Locksmiths Reinstatements

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/03/24

Google paused Google Business Profiles restatements for the locksmith industry but has now resumed those requests and is working through the backlog now. Google paused them early last week and began processing…

Google Search Console Drops How-To Enhancement Report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/02/24

Google has removed the How-to enhancement report from Google Search Console. When Google stopped showing how-to rich results in the search results, it said it would keep the reports “for the time…

Microsoft Ads to allow Google conversion goal imports

Source: Lenny's Newsletter

By: Jules Walter

10/01/24

Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.

Understanding link velocity: Truths and myths

Source: Search Engine Land

By: Becky Simms

09/27/24

Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.

How to extract GBP review insights to boost local SEO visibility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/27/24

Gain a competitive edge by extracting actionable insights from your – and your competitors’ – Google Business Profile reviews.

How to track your AI Overviews Inclusions and Traffic Impact [Paid & Free Methods]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/26/24

Here are ways to start doing it, to assess their impact on your Websites traffic, with a caveat to take into account: there’s a very high fluctuation of queries triggering them.

SEOSLY Pro Is Coming Back! Become A Beta Tester Today – SEOSLY

Source: Search Engine Land

By: Chad Frederick Gilbert

09/24/24

SEOSLY Pro is back. The enrollment for beta testers will begin soon.

Google Ads Experiments Without Dates To End August 23, 2024

Source: Lenny's Newsletter

By: Kiyani

09/21/24

Google has sent some Google Ads advertisers email notices that any of their Google Ads experiments without an end date will now be assigned a default end date of August 23, 2024.

Senior SEO Content Writer ~ Hostinger ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/20/24

Become part of the world’s fastest-growing web hosting company! Join Hostinger, where we build world-class solutions for anyone to easily succeed online. Our team of 900 high-spirited professionals is behind the success…

New for 2024! Compare 16 top SEO platforms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/19/24

Whether you’re looking to revamp your SEO strategy, upgrade your toolkit, or stay ahead of industry shifts, this guide has you covered.

Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/19/24

Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.

Google Search From Sources Across The Web Without Images

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

09/18/24

The from sources across the web Google Search feature is testing showing results without image thumbnails. Google has reportedly been testing the imageless version since January of this year.

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools Via Google Marketing Live

Source: General SEO - SEO Blog by Ahrefs

By: Chris Haines

09/17/24

Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new ad tools, and changes to the Google Ads platform that are coming soon. The…

Google starts testing ads in AI overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/17/24

Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google’s AI Overviews.

Senior SEO Strategist ~ HigherVisibility ~ $55k-70k ~ Remote (US)

Source: Search Engine Land

By: Adam Riemer

09/13/24

Responsibilities: Help clients establish organic search KPIs that matter to clients’ unique business goals and provide actionable reports to help them reach these goals. Develop and consult on search engine optimization efforts…

TikTok now testing 60-minute video uploads

Source: Search Engine Land

By: Anthony Will

09/13/24

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

Google Lowers Search Rankings For Deepfake Porn Sites

Source: Search Engine Land

By: Becky Simms

09/11/24

Bloomberg reports that Google has downgraded/lowered the search rankings of Deepfake porn sites. Bloomberg wrote, The company is lowering such content in search rankings, a spokesperson said, adding Google is “continuing to…

What Are Redirects? Types, SEO Impact, & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/10/24

Which should you use and when?

Google Video Pages Need To Be Super-Obvious Video Play Pages

Source: The Internet Marketing Driver

By: Glenn Gabe

09/09/24

In April 2023 and December 2023 Google changed how it classifies what it would consider video pages. In short, the video on the page needs to be the main piece of content…

Report: Alphabet still wants to acquire HubSpot

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/09/24

Acquisition discussions are reportedly progressing between Alphabet, Google’s parent company, and HubSpot. No deal has yet been reached.

How Ahrefs gets a Billion dollar-worth infrastructure with a 90% discount

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

09/05/24

A holistic comparison of on-prem Ahrefs infrastructure with a cloud alternative

Stop ignoring this growth problem

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/05/24

It’s time to do something about fake accounts

Google is not about blue links, says ex-CEO Eric Schmidt

Source: Search Engine Land

By: Barry Schwartz

09/04/24

Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.

Google’s huge search market share loss wasn’t real: Data revised

Source: Search Engine Land

By: Mark Williams-Cook

09/03/24

It wasn’t as dramatic a drop as first reported, but Google has consistently lost U.S. search market share since August 2023.

SEO Specialist ~ Scopic ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/03/24

Are you on the hunt for exciting new challenges that boost your professional growth? If you’re an innovator by nature and an SEO Specialist by trade, we’d love to hear from you! Read on…

Retail Trends Masterclass: Consumer behavior is changing, is your marketing?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/03/24

Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.

Google Search Testing Custom Filters & Templates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/02/24

Google Search is testing custom filters and pre-define search filter templates. It appears you can save your custom filters and reuse those filters for future searches. This is showing up for a…

Dear Google. Please do more to help the website owners impacted by HCU and March Core. – Marie Haynes

Source: moz (en-US)

08/30/24

Dear Google. If you are reading this, I’d ask that you do more to help the business owners who have been impacted by the March Core Update and September helpful content updates…

🧠 Community Wisdom: Favorite AI courses for PMs, tools for recording and summarizing meetings, dealing with a patronizing colleague, KPIs for a product lead aiming for a Head of Product role, more

Source: General Marketing - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

08/27/24

Community Wisdom 180

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