User Experience and SEO Optimization

One of the aims of the Google August 2024 core update is to surface useful content from small and independent sites.

What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling…

Discover 10 key tactics to optimize your Google Ads campaigns, whether you run large ecommerce accounts or low-volume B2B campaigns.

Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an images box…

Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land’s 2024 Salary and Career Survey.

Brandon Saltalamacchia, the founder of Retro Dodo, covered his meeting he had with Danny Sullivan at Google – he covered it under the title A Brief Meeting With Google After The Apocalypse….

Jeff Weinstein on customer obsession, metrics, and the story behind Stripe Atlas, making entrepreneurship accessible globally with simple clicks.

TikTok now has stricter teen ad targeting rules and AI disclosure requirements, aiming to enhance user privacy and ad transparency.

We’re assembling the best SEO team in the tech industry, want in? Performance SEO is the future, and we’re looking for people who want to join us in building it. If you’re…

Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.

There is a new report out that says menu items and how busy you are during Google Maps popular times are both ranking factors and signals for Google’s local ranking system. Claudia…

Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial…

Here’s the answer.

LinkedIn’s latest advertising innovations, from CTV ads to predictive audiences, and how to leverage them for maximum campaign results.

Universal Analytics shuts down on July 1, 2024, forcing a swift transition to Google Analytics 4 to maintain data access and measurement capabilities.

AUFGABENSCHWERPUNKTE Als Teil unseres SEA Teams erhältst du schrittweise deine eigenen Kund:innen und optimierst deren Search-, Shopping- oder Display-Kampagnen Du betreust deine Kund:innen eigenverantwortlich und findest im operativen Alltag Lösungen für deren…

Learn the vital soft skills, work ethic, communication abilities and big-picture thinking required to stand out as an SEO professional.

Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it…

Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads…

We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to…

Community Wisdom 186

Google Ads announced it will add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying. This starts sometime this month, June 2024, but it…

Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.

Google paused Google Business Profiles restatements for the locksmith industry but has now resumed those requests and is working through the backlog now. Google paused them early last week and began processing…

Google has removed the How-to enhancement report from Google Search Console. When Google stopped showing how-to rich results in the search results, it said it would keep the reports “for the time…

Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.

Link Velocity and how it affects your SEO, mythbusting about its effects on SEO and tips about maintaining a robust backlink profile.

Gain a competitive edge by extracting actionable insights from your – and your competitors’ – Google Business Profile reviews.

Here are ways to start doing it, to assess their impact on your Websites traffic, with a caveat to take into account: there’s a very high fluctuation of queries triggering them.