User Experience and SEO Optimization

Google is testing placing the date in the snippet on the same line as the URL in the snippet. This is instead of placing it before the snippet’s description section.

Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.

25 tactics from top leaders at Ramp, Canva, Wiz, HubSpot, Google, Dropbox, and more

Mihika is a design-engineer-PM hybrid at Figma, where she was an early PM on FigJam and is now spearheading development on a new product at the company that’s coming out this June….

Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?

From maximizing ad space to utilizing features like ad pinning and ad experiments, learn how to optimize your RSAs for better results.

The first step in diagnosing declines in organic search traffic is identifying which pages and queries account for the loss.

Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I…

Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related…

On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing…

Community Wisdom 178

Steer by Mechanic Advisor offers a suite of software tools for today’s automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable…

Google’s John Mueller recommended that you do not disallow your internal footer links. A Reddit thread asked, “Should I disallow some pages that are in footer?” John replied, “If you do this,…

Google has a special easter egg in its search results for the upcoming solar eclipse. When you search for solar eclipse, you are shown a sun that gets covered by the move,…

In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn…

Prepare your business for tomorrow’s SEO challenges with insights on adapting to emerging trends, overcoming measurement hurdles and more.

Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.

If you want to thrive in search in a post-AI world, publish more “deep content.”

Tick, tick. Done.

The tech giant plans to offer advertisers the same features currently accessible within Google’s PMax, such as conversion value rules.

Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday.

This year the stars aligned for the Women in Tech SEO Fest as it took place on International Women’s Day, or March 8th 2024. This is the first time International Women’s Day…

Today is the first day I have seen solid evidence of serious ranking volatility and changes related to the big Google March 2024 Core Update. As a reminder, the Google March 2024…

Here are the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire me in my career.

Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.

Maximize year-end donations for your non-profit by laying the groundwork early with steady advertising budgets and ongoing testing.

Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. Real examples of what SEO testing without massive data looks like…