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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

Google Ads API Version 15 Now Available

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/19/24

Google has released version 15 of the Google Ads API last week but I did not notice until over the weekend. The big updates include but are not limited to new recommendation…

So long, small phones

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/16/24

Good compact phones died with the iPhone Mini.

5 Ways SEOs Can Use ChatGPT – Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/15/24

Dive into this Whiteboard Friday episode with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT.

Google is rolling out Wear OS 4 to the original Pixel Watch

Source: Search Engine Land

By: Ashley Liddell

02/09/24

The Pixel Watch is getting a software upgrade.

YouTube adds Spotlight Moments, an AI-powered ad tool

Source: Search Engine Land

By: Jenn Mathews

02/07/24

Brands can serve ad packages during cultural moments alongside ‘the most relevant and engaging’ video content on YouTube.

5 reasons Amazon Ads is better than Google Ads for ecommerce

Source: Search Engine Land

By: Olya Ianovskaia

02/05/24

Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value.

Share of search: The SEO metric you can’t ignore

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/02/24

Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO’s value.

Microsoft: We’re Improving The Bing Image Creator Moderation System

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/02/24

Microsoft Bing image creator through the image creator tool or Bing Chat can make images for you using AI. But recently, it has come under fire around its moderation system for those…

Google Discover “Get The Latest On” Feature

Source: Search Engine Land

By: Danny Goodwin

01/31/24

Google Discover now shows a new section named

Wooden Google Mobile Cart Car

Source: The SEO MBA

By: Tom Critchlow

01/26/24

We have seen a bunch of cars or transportation vehicles inside Google buildings. But I don’t think I’ve seen one made of wood. This photo was taken inside the Google Brazil office.I…

The Pixel Watch 2’s switch to pin charging highlights wearable design challenges

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/25/24

It’s back to pins, baby.

Google resolves indexing issue with new content after nearly 6 hours

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/24

Google confirmed the issue and said it delayed the indexing of newly published content between 1:30 pm and 7:20 p.m.

The Pixel 8’s best new feature is guaranteed updates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/23/24

An Android phone maker finally, truly gets the memo.

Amazon planning major AI revamp that will change the search experience

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/24

The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.

Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect

Source: Search Engine Land

By: Anna Crowe

01/19/24

Meta’s Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/19/24

Register for our upcoming webinar and learn how to conduct experiments on your website to get the data you need to keep your website strong.

TikTok set to trial ad-free subscription for $4.99

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/24

The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from.

Google Working To Remove Bard Chat Transcripts From Search

Source: moz (en-US)

01/12/24

Google is working to remove unintentionally indexed Bard chat transcripts from searches after privacy concerns were raised.

What to do when performance tanks in PPC

Source: tomcritchlow.com

01/10/24

Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.

GPT-4 With Vision: Examples, Limitations, And Potential Risks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/24

Explore examples of GPT-4 with Vision, along with its limitations and potential risks, as it rolls out to ChatGPT Plus and Enterprise users.

Facebook can be sued over biased ad algorithm claims, court rules

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/05/24

The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action.

Google Helpful Content Update’s Last Surge Of Ranking Fluctuations?

Source: Search Engine Land

By: Christina LeVasseur

01/04/24

Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last…

Bing Offers Methods To Block Bing Chat From Using Your Content

Source: Lenny's Newsletter

By: Lenny Rachitsky

01/04/24

Bing decided not to wait for the alternative approach to a robots.txt method for blocking AI tools from using your content and decided to go with what is out there now, meta…

YouTube Unveils Suite of AI-Powered Tools For Video Creators

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/03/24

YouTube introduces AI Insights to spark video ideas, Dream Screen for AI-generated backgrounds, and YouTube Create, a new app for creators.

Mapping the customer journey for SEO and marketing success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/24

Here’s why mapping the customer journey is vital for SEO success. Explore each step of the journey and optimize your strategy accordingly.

Integrating SEO into the Newsroom

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/24

This is a special guest edition of SEO for Google News, where Jessie and Shelby from WTF is SEO write about integrating SEO into newsrooms.

Bing Webmaster Tools Sitemap Index Coverage Is Fully Live

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/28/23

Bing Webmaster Tools began testing its new Sitemap Index Coverage report in June after it was announced a few months prior. As of a few weeks ago, it went fully live, but…

Google: Expect more simplification of Search results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

The removal of SERP features like HowTo and FAQ rich results are a trend SEOs should watch, according to Google’s Gary Illyes.

5 AI Changes Agencies And Brands Need To Know

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

Discover AI strategy benefits and ways to support your multi-location customers.

Google Raised Ad Prices To Hit Revenue Goals, Google Executive Said

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes…

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