Category: User Experience and SEO Optimization

Microsoft Bing Search’s Copilot Answers now can show maps and local results, including local ads. The AI answer has a map on the left side and then on the right side it has local organic and paid listings with the company name, address, phone, website and directions – plus a photo.

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted information source.

A more personalized feed, in variance to the main display. 

The new categories could enable broader enforcement of social media age restrictions.

More than half of respondents also said they rely on their community for information rather than Google or other search engines.

A deep dive into UX patterns at Bolt, Cursor, Granola, PhotoRoom, Replit and more

Over the weekend Google launched Product Studio AI features to Google Business Profiles products. Now when you add/edit products on your local Google Business Profile, Google will let you “change the background scene of your product with Product Studio, a generative AI tool which helps you create engaging imagery to showcase your products,” Kara from…

Google has this new map unit that is titled “Related places” and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which isn’t great – why would you want Google to show competitor names when you search for a specific brand name.

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Google has a new Search Labs feature named Ask for me. Ask for me will have Google call businesses for you, to figure out the cost of the service and when it can be scheduled for you. It is like that Duplex feature we saw years ago, where Google would try to schedule a restaurant…

I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing

An inside view into what works (and what doesn’t) to improve website conversion

The whys, whats, and hows of seed funding, with advice from the founders of Notion, Linear, Figma, Ramp, Instacart, 37signals, and more

Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.

Apple uses Google, OpenAI and other search providers for the search results.

All the strategies I’ve used to help injury and accident law firms compete with the big guns—for a fraction of the cost.

Scope of the position Refrigerative Supply Limited’s Digital Content and SEO Specialist will be responsible for analyzing, reviewing and implementing meta-data for our B2B website to optimize page ranking on search engines, as well as creating customized website landing pages, promotional pages and site banners to help drive online sales. Knowledge of HVAC/R products is…

(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his

You may have spent a lot of time learning about websites and SEO, but you probably haven’t spent a lot of time learning about social or third parties in the real world. Discover how these can impact your SEO, how they are related to your marketing ecosystem, and how they relate to LLMs and AI.

Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.

In the past couple of days, Google has issued a number of manual actions around Google Discover policy violations. Just to be clear, you may have seen your Google Discover traffic drop with the August core update, and this policy violation notice would be unrelated to that. Google issued manual actions manually (but in batches)…

Back in mid-June, I noticed that Google was not showing many of my images in Google Search and Discover and also some readers were pointing it out to me. So I used the handy Google Search Console URL Inspection tool to find out those S3 URLs I was using to host my images were blocking…

Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.

Each day our site does battle with hundreds of competitors who are trying to beat us in the SERPs. We hold our own against huge sites like Forbes, G2, and Capterra and have carved out a large part of a growing niche through creativity and staying on top of what’s next in SEO. We’re now…

Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.

Do you want to get links in the new Google AI Overviews that show up in Google Search? Well, a new report says all you need to do is rank well in Google Search organically and you are incredibly likely to have links in the AI Overviews.

In this article, you’ll receive tactical advice on how to optimize your pages for capturing featured snippets, helping to improve your traffic and making you more visible on the SERPs.