User Experience and SEO Optimization

This is Part 3 of our In-House Insights series, where we dive into the messy, real-world challenges in-house SEO teams deal with every day. This time, we’re focusing on one of the…

Effective Strategies for Communicating Website Migrations to Clients in SEO Understanding Site Migration in Client-Friendly Terms Site migrations involve significant changes that can impact SEO, such as: Rebranding to a new website…

TL;DR Summary of Snapchat Introduces Apple Watch App for Messaging Snapchat has launched a new Apple Watch app that allows users to view and respond to messages directly from their watch. Users…

TL;DR Summary of X’s New Feature Highlighting Cross-Political Agreement on Posts X is testing a new feature to highlight posts liked by users with differing political views, aiming to reduce division on…

Snapchat Launches User-Friendly Lens Studio App to Simplify AR Creation Introducing the Standalone Lens Studio Mobile App Snapchat has unveiled a new Lens Studio iOS app designed to make augmented reality (AR)…

Instagram Edits App Introduces In-App Teleprompter to Enhance Creator Videos New On-Screen Teleprompter Feature Instagram is developing an in-app teleprompter within its Edits video creation app to help creators deliver smoother and…

Reddit Enhances User Profiles with New Activity Displays and Privacy Controls Updated Profile Presentation Reddit has revamped its user profiles to offer a more comprehensive view of user activity. The updated profiles…

Snapchat Enhances Lens Studio with Advanced Bitmoji Customization and Game Development Tools New Bitmoji Suite Features in Lens Studio Snapchat introduces the Bitmoji Suite within Lens Studio, allowing developers to: Create custom…

How TikTok’s New Content Preferences Enhance Personalization and User Control Manage Topics Feature for Broad Content Customization TikTok has expanded its Manage Topics option to all users, allowing you to adjust how…

Instagram Edits App Enhances Video Creation with New Transitions and Precision Tools Expanded Transition Effects The Instagram Edits app has introduced several new transition effects such as “Zoom Ripple” and “Vertical Stretch,”…

Instagram Expands Advanced Comment Filters for Creators with 100K+ Followers New Comment Filtering Options for Larger Accounts Instagram has introduced additional comment filtering tools exclusively for creators with over 100,000 followers. These…

YouTube Introduces Gamified Engagement Leaderboard to Boost Livestream Interaction New Engagement Leaderboard Feature YouTube is experimenting with a gamified engagement leaderboard for select livestreams, designed to increase viewer interaction. This leaderboard ranks…

Why Branded Searches Dominate Google and How They Impact Your SEO Strategy The Prevalence of Branded Searches Nearly 46% of Google searches include a brand or product name, based on a study…

How Web Accessibility Enhances SEO Performance and User Experience Understanding Web Accessibility and Its SEO Benefits Web accessibility means designing websites that everyone can use, regardless of abilities. This includes features like…

X’s New Encrypted Chat Beta and Challenges Ahead for In-App Payments Integration Introduction of Enhanced Messaging with X Chat X has launched a beta test for its updated “Chat” feature, focusing on…

WhatsApp Enhances Status Feature with New Creative Tools and Music Integration Expanded Layout and Collage Options WhatsApp has introduced a new collage option within its Layout tools, allowing users to combine up…

YouTube Shorts Integrates Google Lens for Visual Search and Enhanced Viewer Interaction New Google Lens Search Feature in YouTube Shorts YouTube is introducing a new feature that allows viewers to use Google…

Instagram Supports 3:4 Aspect Ratio Photos Instagram now allows users to upload and display photos in the 3:4 aspect ratio, matching the native format of many phone cameras. This means images created…

Bing’s New Travel Stories Feature Bing has introduced a new section called “travel stories” in its search results. This feature appears when users search for popular travel destinations, such as countries or…

Also, longer audio messages for all users.

Like Clubhouse, but with just your friends and/or group members.

Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact

Another step towards separating Threads from IG.

As more and more people turn to AI chatbots for information, a level of wariness should be maintained. 

Community Wisdom 232

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide “insights, ratings, and reviews from expert sources” within Apple Maps.

Some interesting developments from Meta HQ.

More ways to drive traffic from Threads.

Expanded accessibility features to mark Global Accessibility Awareness Day. 

The report will provide a range of insights into Indian Gen Z trends.

Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators, not organic ranking algorithms.

Watch now (20 mins) | How Joel Unger, design director at Atlassian, uses AI to speed up design, animate assets, and bridge the gap with devs

Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called “Discussions” and has a beta label on it. You can…

“Talk to your customers” is one of the most common pieces of advice in marketing. And it’s not wrong. But it’s also not always realistic. Maybe you don’t

A new way to signal post interest in-stream?

Meta’s provided some new tips and pointers to help people avoid financial scams in its apps.

The option will enable you to lock your Reels with a secret code.

Another big investment in data separation to reassure EU authorities.

Some new options for your video creations.

One massive hurdle for would-be creators is feeling that everything they say must represent a hill they’re willing to die on. Sure, if you’re publicly

Threads is closing the gap on X as the real-time social media platform of choice.

Now, people who don’t use their real name online can also get their LinkedIN profile verified.

Another measure to help protect users from potentially harmful exposure.

A new way to help cross-promote Threads.

Instagram is internally testing a new option to customize your inbox Notes.

Adding more assurance in digital connection.

Updated resources for parents, including a range of new video overviews.

More data protection options from WhatsApp.

Pinterest is backing several measures to curb potentially harmful app usage.