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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

Amazon planning major AI revamp that will change the search experience

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/24

The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.

Testing Meta’s AI-powered Advantage+ targeting: What we learned and what to expect

Source: Search Engine Land

By: Anna Crowe

01/19/24

Meta’s Advantage+ targeting offers cost-effective leads but may require thorough filtering. Find out how to strike the right balance.

How To Perform Website Experiments [+ SEJ Experiment Walk-Through & Results] [Webinar]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/19/24

Register for our upcoming webinar and learn how to conduct experiments on your website to get the data you need to keep your website strong.

TikTok set to trial ad-free subscription for $4.99

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/24

The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from.

Google Working To Remove Bard Chat Transcripts From Search

Source: moz (en-US)

01/12/24

Google is working to remove unintentionally indexed Bard chat transcripts from searches after privacy concerns were raised.

What to do when performance tanks in PPC

Source: tomcritchlow.com

01/10/24

Is your PPC performing poorly? Learn how to troubleshoot and turn things around with practical strategies and checkpoints.

GPT-4 With Vision: Examples, Limitations, And Potential Risks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/24

Explore examples of GPT-4 with Vision, along with its limitations and potential risks, as it rolls out to ChatGPT Plus and Enterprise users.

Facebook can be sued over biased ad algorithm claims, court rules

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/05/24

The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action.

Google Helpful Content Update’s Last Surge Of Ranking Fluctuations?

Source: Search Engine Land

By: Christina LeVasseur

01/04/24

Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last…

Bing Offers Methods To Block Bing Chat From Using Your Content

Source: Lenny's Newsletter

By: Lenny Rachitsky

01/04/24

Bing decided not to wait for the alternative approach to a robots.txt method for blocking AI tools from using your content and decided to go with what is out there now, meta…

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