User Experience and SEO Optimization

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Some new ways to find the most recent and relevant Reels clips.

Another step towards expanded business listings in the app?

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.

Now you can send much larger files within Messenger chats.

New insights on how to maximize your connection with Gen Z consumers.

New data on what’s driving travel purchase decisions ahead of the summer season. 

The data shows that there’s a level of concern about AI bots as romantic companions.

Another way to drive traffic from Threads?

The new settings will provide enhanced protections for millions of teen users.

A new way to drive engagement on IG?

Now you can share video files via your LinkedIn DMs.

LinkedIn has seen a big rise in video engagement of late.

Tactics, frameworks, and strategies to get buy-in, improve your influence, and become a better communicator

Another option to stay on top of important interactions during live broadcasts.

A new addition to help maximize accessibility in the app.

Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface that says…

AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.

Some cool new looks for your digital depictions. 

New insights into the value of discussion on Reddit.

You’ll be able to choose from Meta’s full music library to accompany your WhatsApp Status posts. 

Insights into what younger users on X are engaging with. 

An in-depth look at the Shape Up method in real life

Can Facebook re-capture its original allure with a new focus on friends?

Watch more Reels in less time, with this new faster playback option.

Google added a number of new features to the event rich results search feature within Google Search. Some of these might not be new, but now on these event results you can…

Apple and Google will have to verify user ages for app downloads.

Another step in X’s push to become a ‘video first’ platform.

YouTube will limit notifications for subscribers who don’t engage with them.

The program will enable teachers to issue prioritized reports about concerns.