User Experience and SEO Optimization

A new way to help creators gain more followers in the app.

X continues to refine its video display tools.

“Storylines” would enable users to add to a collective event Story.

A new way to encourage engagement around Reels content.

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Some new ways to find the most recent and relevant Reels clips.

Another step towards expanded business listings in the app?

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.

Now you can send much larger files within Messenger chats.

New insights on how to maximize your connection with Gen Z consumers.

New data on what’s driving travel purchase decisions ahead of the summer season. 

The data shows that there’s a level of concern about AI bots as romantic companions.

Another way to drive traffic from Threads?

The new settings will provide enhanced protections for millions of teen users.

A new way to drive engagement on IG?

Now you can share video files via your LinkedIn DMs.

LinkedIn has seen a big rise in video engagement of late.

Tactics, frameworks, and strategies to get buy-in, improve your influence, and become a better communicator

Another option to stay on top of important interactions during live broadcasts.

A new addition to help maximize accessibility in the app.

Google is testing promoting the Google Maps app in the desktop interface of Google Maps. Google is placing a little icon at the bottom left corner of the desktop interface that says…

AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.

Some cool new looks for your digital depictions. 

New insights into the value of discussion on Reddit.

You’ll be able to choose from Meta’s full music library to accompany your WhatsApp Status posts. 

Insights into what younger users on X are engaging with. 

An in-depth look at the Shape Up method in real life

Can Facebook re-capture its original allure with a new focus on friends?

Watch more Reels in less time, with this new faster playback option.

Google added a number of new features to the event rich results search feature within Google Search. Some of these might not be new, but now on these event results you can…

Apple and Google will have to verify user ages for app downloads.

Another step in X’s push to become a ‘video first’ platform.

YouTube will limit notifications for subscribers who don’t engage with them.

The program will enable teachers to issue prioritized reports about concerns.

An easier way to connect a second camera for streaming.

Pinterest’s in-stream modules provide options for additional engagement.

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.

A range of ways to help users get into the surrounding hype.

The art of making everyday tools feel extraordinary

An easy way for profile visitors to book in meetings direct.

Now, all of your Reddit chats and messages will be listed on one tab.

TikTok’s massive reach will help to raise awareness of missing children.

Reddit’s search dominance is growing. Here’s how to harness its SEO potential effectively to boost visibility.

The process could make it easier to transition from X to Threads.

Meta continues to add more music sharing features.

The program will see more collaborative development of digital education content. 

“How do I convince my boss/team/client to invest in my audience’s true sources of influence? Especially when those sources are so hard to prove

Snapchatters are highly engaged with film and TV content. 

LinkedIn says that 80% of games players return to the game within a week.

It seems that “longer short” videos are now gaining more traction.