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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

Snapchat Launches Apple Watch App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/05/25

TL;DR Summary of Snapchat Introduces Apple Watch App for Messaging Snapchat has launched a new Apple Watch app that allows users to view and respond to messages directly from their watch. Users…

X Tests New Process to Reduce Political Division in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/05/25

TL;DR Summary of X’s New Feature Highlighting Cross-Political Agreement on Posts X is testing a new feature to highlight posts liked by users with differing political views, aiming to reduce division on…

Snapchat Launches Standalone Lens Studio Mobile App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/04/25

Snapchat Launches User-Friendly Lens Studio App to Simplify AR Creation Introducing the Standalone Lens Studio Mobile App Snapchat has unveiled a new Lens Studio iOS app designed to make augmented reality (AR)…

Instagram’s Testing an In-App Teleprompter Feature for Edits

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/03/25

Instagram Edits App Introduces In-App Teleprompter to Enhance Creator Videos New On-Screen Teleprompter Feature Instagram is developing an in-app teleprompter within its Edits video creation app to help creators deliver smoother and…

Reddit Launches Updated Profiles, More Controls Over Activity Info

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/03/25

Reddit Enhances User Profiles with New Activity Displays and Privacy Controls Updated Profile Presentation Reddit has revamped its user profiles to offer a more comprehensive view of user activity. The updated profiles…

Snap Adds New Gaming and Bitmoji Creation Elements to Lens Studio

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/03/25

Snapchat Enhances Lens Studio with Advanced Bitmoji Customization and Game Development Tools New Bitmoji Suite Features in Lens Studio Snapchat introduces the Bitmoji Suite within Lens Studio, allowing developers to: Create custom…

TikTok Rolls Out More Ways to Control Your Content Recommendations

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/03/25

How TikTok’s New Content Preferences Enhance Personalization and User Control Manage Topics Feature for Broad Content Customization TikTok has expanded its Manage Topics option to all users, allowing you to adjust how…

Instagram Announces Latest Updates for Edits App, Including More Transition Effects

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/03/25

Instagram Edits App Enhances Video Creation with New Transitions and Precision Tools Expanded Transition Effects The Instagram Edits app has introduced several new transition effects such as “Zoom Ripple” and “Vertical Stretch,”…

Instagram Creators with Over 100k Followers Will Now Get Access to Additional Comment Filters

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/01/25

Instagram Expands Advanced Comment Filters for Creators with 100K+ Followers New Comment Filtering Options for Larger Accounts Instagram has introduced additional comment filtering tools exclusively for creators with over 100,000 followers. These…

YouTube Tests Engagement Leaderboard for Livestreams

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/01/25

YouTube Introduces Gamified Engagement Leaderboard to Boost Livestream Interaction New Engagement Leaderboard Feature YouTube is experimenting with a gamified engagement leaderboard for select livestreams, designed to increase viewer interaction. This leaderboard ranks…

Almost Half of Google Searches Are Branded. Here’s Why That Matters

Source: Data & Studies - SEO Blog by Ahrefs

By: Mateusz Makosiewicz

05/30/25

Why Branded Searches Dominate Google and How They Impact Your SEO Strategy The Prevalence of Branded Searches Nearly 46% of Google searches include a brand or product name, based on a study…

The Accessibility Advantage in SEO

Source: moz (en-US)

05/30/25

How Web Accessibility Enhances SEO Performance and User Experience Understanding Web Accessibility and Its SEO Benefits Web accessibility means designing websites that everyone can use, regardless of abilities. This includes features like…

X Launches New Chat Experience in Beta, a Precursor to X Payments

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/29/25

X’s New Encrypted Chat Beta and Challenges Ahead for In-App Payments Integration Introduction of Enhanced Messaging with X Chat X has launched a beta test for its updated “Chat” feature, focusing on…

WhatsApp Adds Status Functionalities, Including More Music Sharing Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/29/25

WhatsApp Enhances Status Feature with New Creative Tools and Music Integration Expanded Layout and Collage Options WhatsApp has introduced a new collage option within its Layout tools, allowing users to combine up…

YouTube Adds Lens Search Functionality to Shorts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/29/25

YouTube Shorts Integrates Google Lens for Visual Search and Enhanced Viewer Interaction New Google Lens Search Feature in YouTube Shorts YouTube is introducing a new feature that allows viewers to use Google…

Instagram Adds Native Support for 3:4 Images

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/28/25

Instagram Supports 3:4 Aspect Ratio Photos Instagram now allows users to upload and display photos in the 3:4 aspect ratio, matching the native format of many phone cameras. This means images created…

Bing Search Travel Stories

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/27/25

Bing’s New Travel Stories Feature Bing has introduced a new section called “travel stories” in its search results. This feature appears when users search for popular travel destinations, such as countries or…

Instagram Adds New DM Options, Including Voice Clip Transcription

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/22/25

Also, longer audio messages for all users.

WhatsApp Brings Voice Chat to All Groups

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/22/25

Like Clubhouse, but with just your friends and/or group members.

Top ways to ensure your content performs well in Google’s AI experiences on Search  |  Google Search Central Blog  |  Google for Developers

Source: Google Search Central Blog

05/21/25

Last Click Attribution is Dead: Here’s How to Fix it [MozCon 2025 Speaker Series]

Source: moz (en-US)

05/21/25

Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact

Threads Tests Option to Create a Profile Separate from Instagram

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/19/25

Another step towards separating Threads from IG.

Can You Trust AI Chatbot Responses?

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/18/25

As more and more people turn to AI chatbots for information, a level of wariness should be maintained. 

🧠 Community Wisdom: When to hire a designer and have a design system, collecting feedback from support, how to make animated video with AI, feedback on StrengthsFinder, and more

Source: Lenny's Newsletter

By: Kiyani

05/17/25

Community Wisdom 232

Apple Maps Adds Insights, Ratings & Reviews From MICHELIN Guide & Others

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide “insights, ratings, and reviews from expert sources” within Apple Maps.

Meta Outlines Evolving Accessibility Projects for Global Accessibility Awareness Day

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

Some interesting developments from Meta HQ.

Threads Will Now Enable You to Add Multiple Links to Your Profile

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/15/25

More ways to drive traffic from Threads.

TikTok Adds More Accessibility Features, Including Alt Text for Photos

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/14/25

Expanded accessibility features to mark Global Accessibility Awareness Day. 

Snapchat Launches New Report Series Looking at Gen Z in India

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/13/25

The report will provide a range of insights into Indian Gen Z trends.

Google’s EEAT Done Right

Source: SEO - Practical Ecommerce

By: Ann Smarty

05/12/25

Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators, not organic ranking algorithms.

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