User Experience and SEO Optimization | Today’s SEO & Digital Marketing News 80

What Is a Lead Generation Website? (And How to Build One)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Capture more prospects.

Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/23

Musk is hoping to roll out small monthly subscriptions for all users in a bid to try and rid the platform of bots,

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

Source: moz (en-US)

12/19/23

Advertisers are concerned that the new signal indicates that Google Ads is taking another step towards manual CPC deprecation.

Reasons to be cautious using AI content

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

When and where can you use AI-written content? It depends. One thing is certain you should be cautious. Ashwin Balakrishnan joins the SEO Rant to discuss the downside of over-relying on AI…

SEO, generative AI and LLMs: Managing client expectations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI.

Google Search Tests Trending Labels In Explore Brands Section

Source: Lenny's Newsletter

By: Lenny Rachitsky

12/13/23

Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but…

Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp

Source: Search Engine Land

By: Nicola Agius

12/08/23

Google’s John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John…