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User Experience and SEO Optimization

Merges UX principles with SEO strategies to improve performance and engagement.

TikTok Adds Simplified Mobile Camera Connection for Live Streams

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/24/25

An easier way to connect a second camera for streaming.

Pinterest Outlines its New Feed Module Display

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/24/25

Pinterest’s in-stream modules provide options for additional engagement.

Social search is Gen Z’s Google: Are you visible where it matters?

Source: Search Engine Land

By: Ashley Liddell

03/24/25

From TikTok to Reddit, Gen Z is redefining how search works. Here’s why social search is winning and what it means for brands.

Snapchat Adds AR Effects to Celebrate the Minecraft Movie

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/23/25

A range of ways to help users get into the surrounding hype.

Superhuman’s secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO)

Source: Lenny's Newsletter

03/23/25

The art of making everyday tools feel extraordinary

LinkedIn Adds Calendly Integration for Profile CTA Buttons

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/20/25

An easy way for profile visitors to book in meetings direct.

Reddit’s Consolidating its DM and Chat Options into a Single Stream

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/20/25

Now, all of your Reddit chats and messages will be listed on one tab.

TikTok Launches AMBER Alerts to US Users

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/20/25

TikTok’s massive reach will help to raise awareness of missing children.

Reddit SEO: Everything you need to know

Source: Search Engine Land

By: Stephanie Wallace

03/20/25

Reddit’s search dominance is growing. Here’s how to harness its SEO potential effectively to boost visibility.

Threads is Working on an Option to Replicate Your X Follows on Threads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/19/25

The process could make it easier to transition from X to Threads.

WhatsApp Tests Music Sharing from Spotify in Status Updates

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/19/25

Meta continues to add more music sharing features.

YouTube Announces Participation in New Youth Digital Wellbeing Project

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/18/25

The program will see more collaborative development of digital education content. 

How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments – SparkToro

Source: SparkToro

By: Rand Fishkin

03/18/25

“How do I convince my boss/team/client to invest in my audience’s true sources of influence? Especially when those sources are so hard to prove

Snapchat Shares Insights into How to Connect with Film and TV Fans in the App

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/18/25

Snapchatters are highly engaged with film and TV content. 

LinkedIn Adds Another In-App Puzzle Game

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/18/25

LinkedIn says that 80% of games players return to the game within a week.

Data Shows that Longer Clips Are Now Gaining Traction on TikTok

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/17/25

It seems that “longer short” videos are now gaining more traction. 

TikTok Adds Simplified Account Security Overview

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/17/25

A simplified overview for managing your TikTok account security settings. 

Microsoft Bing Says SEOs Should Focus on Conversions & Click Value

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/17/25

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, “SEOs should focus…

Design Trends That Are Shaping 2025 – Screaming Frog

Source: Screaming Frog

By: Mark Porter

03/13/25

Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world. As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive…

Why SEO is still key to visibility on search, social, and AI platforms

Source: Search Engine Land

By: Bharati Ahuja

03/12/25

No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.

The definitive framework to find your next scalable user acquisition channel

Source: Kyle Poyar’s Growth Unhinged

By: Sandy Diao

03/12/25

Proven frameworks from leading growth teams at Pinterest, Meta and Descript

Google Search Copy Link To Search Results Paperclip Icon

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/12/25

Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the…

Are AI-Powered Functions Beneficial for Social Media Users?

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/11/25

Social platforms are super keen to push AI options onto us – but do we really want them?

TikTok Rolls Out More Teen Safety Elements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/11/25

Some additional parental control options on TikTok.

Do’ Queries Are an SEO Priority

Source: SEO - Practical Ecommerce

By: Ann Smarty

03/11/25

Google’s quality raters’ guidelines suggest a new approach to searchers’ intent: “know simple,” “know,” and “do.”

Google Knowledge Panel With Expandable Places Local Map

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/10/25

Google is testing a knowledge panel that includes a places card that can be expanded to show a map and local pack results. I cannot replicate this, which makes me think this…

TikTok Announces Activations for International Women’s Day

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/09/25

TikTok will showcase a range of female creators for the event.

Instagram Begins Live Testing of ‘Blend’ Reels Sharing Feature

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/09/25

The feature will enable you to engage in a collaborative feed of recommended reels.

Google Search Know Before You Go

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/07/25

Google has this new “Know before you go” section in the search results. I mean, it is new for search, not new for Google Maps and not new for local. But I’ve…

Threads Tests ‘Interests’ Display on User Profiles

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/06/25

A new way to encourage more users to follow profiles.

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