User Experience and SEO Optimization

A simplified overview for managing your TikTok account security settings. 

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, “SEOs should focus…

Design is constantly evolving, reflecting shifts in culture, technology, and the way we experience the world. As creativity pushes forward, we see familiar styles reimagined, new ideas take shape, and innovation drive…

No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.

Proven frameworks from leading growth teams at Pinterest, Meta and Descript

Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the…

Social platforms are super keen to push AI options onto us – but do we really want them?

Some additional parental control options on TikTok.

Google’s quality raters’ guidelines suggest a new approach to searchers’ intent: “know simple,” “know,” and “do.”

Google is testing a knowledge panel that includes a places card that can be expanded to show a map and local pack results. I cannot replicate this, which makes me think this…

TikTok will showcase a range of female creators for the event.

The feature will enable you to engage in a collaborative feed of recommended reels.

Google has this new “Know before you go” section in the search results. I mean, it is new for search, not new for Google Maps and not new for local. But I’ve…

A new way to encourage more users to follow profiles.

Instagram’s coming video editing platform will have a range of handy features.

Some new updates to make it easier to participate in subreddit communities.

Meta’s looking to convince people that it can be trusted with their selfie images.

Google now supports expressive reactions for Google reviews on mobile search and maps. This shows up when viewing a Google Business Profile’s reviews on mobile.

A new way to encourage engagement in X Communities.

A drop in traffic usually stems from lower rankings. But what if rankings are unchanged?

Some new updates to YouTube’s teen safety features.

Microsoft Bing Search’s Copilot Answers now can show maps and local results, including local ads. The AI answer has a map on the left side and then on the right side it…

Also, nearly half of Americans trust organic results more than paid results and Google remains the most trusted information source.

A more personalized feed, in variance to the main display. 

The new categories could enable broader enforcement of social media age restrictions.

More than half of respondents also said they rely on their community for information rather than Google or other search engines.

A deep dive into UX patterns at Bolt, Cursor, Granola, PhotoRoom, Replit and more

Over the weekend Google launched Product Studio AI features to Google Business Profiles products. Now when you add/edit products on your local Google Business Profile, Google will let you “change the background…

Google has this new map unit that is titled “Related places” and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which…

From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.

Google has a new Search Labs feature named Ask for me. Ask for me will have Google call businesses for you, to figure out the cost of the service and when it…

I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing

An inside view into what works (and what doesn’t) to improve website conversion

The whys, whats, and hows of seed funding, with advice from the founders of Notion, Linear, Figma, Ramp, Instacart, 37signals, and more

Frustrated with negative reviews from unreasonable customers? Here’s how to respond to negative Google reviews related to your business.

Apple uses Google, OpenAI and other search providers for the search results.

All the strategies I’ve used to help injury and accident law firms compete with the big guns—for a fraction of the cost.

Scope of the position Refrigerative Supply Limited’s Digital Content and SEO Specialist will be responsible for analyzing, reviewing and implementing meta-data for our B2B website to optimize page ranking on search engines,…

(The following post was written by Sam Tomlinson, EVP of Warschawski and one of the smartest marketing strategists operating today, and published on his

You may have spent a lot of time learning about websites and SEO, but you probably haven’t spent a lot of time learning about social or third parties in the real world….

Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more.

In the past couple of days, Google has issued a number of manual actions around Google Discover policy violations. Just to be clear, you may have seen your Google Discover traffic drop…

Back in mid-June, I noticed that Google was not showing many of my images in Google Search and Discover and also some readers were pointing it out to me. So I used…

Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.

Each day our site does battle with hundreds of competitors who are trying to beat us in the SERPs. We hold our own against huge sites like Forbes, G2, and Capterra and…

Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.

Do you want to get links in the new Google AI Overviews that show up in Google Search? Well, a new report says all you need to do is rank well in…