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Daily Search Forum Recap: January 20, 2026

01/20/26

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google does not endorse LLMs.txt files for Google Search. Google AI Mode is testing lighter font colors for product pricing and inventory. Google AI Mode prompts for query fan out is live. Google AI Overviews can show answers with strikethroughs. And more advertiser may be trying out Microsoft Advertising this year.

Search Engine Roundtable Stories:

Google Search Team Does Not Endorse LLMs.txt Files

Yep…

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