Daily Search Forum Recap: January 7, 2026

01/07/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Search Forums Recap: January 6th Updates and Industry Insights

Google experienced a possible small update causing ranking volatility on January 6th, alongside personalizing AI Overview responses. The Google Merchant Center announced upcoming changes to multi-channel product rules effective this March. Meanwhile, Microsoft is testing a larger “Ask Copilot” button on Bing’s homepage. Additionally, Google is hiring a Chief of Staff to advance Search Intelligence and AI integration.

Optimixed’s Overview: Latest Search Engine Developments and AI Enhancements in Early 2026

Google Search Ranking Fluctuations and AI Personalization

On January 6th, numerous SEOs reported noticeable ranking drops, signaling an unconfirmed Google algorithm update. While not widespread, this volatility highlights ongoing search engine adjustments. Concurrently, Google is enhancing user experience by personalizing AI Overviews and AI Mode answers, tailoring results based on individual user data as confirmed by Robby Stein.

Updates to Google Merchant Center and Bing Interface Testing

  • Google Merchant Center is set to revise its multi-channel product policies, improving inventory management for items sold both online and in physical stores, with changes rolling out in March 2026.
  • Microsoft is experimenting with a prominent “Ask Copilot” button on Bing’s homepage, replacing the usual small icon to encourage greater interaction with their AI assistant.

Strategic Hiring and Industry Insights

Google’s recruitment of a Chief of Staff for Search Intelligence, Strategy, and Operations underscores its commitment to architecting the future of AI-driven search. The role aims to support the integration of AI technologies into search infrastructure.

Additional industry chatter includes concerns about AI-powered local packs impacting traditional business profile traffic, subtle reactivation of Amazon shopping ads, and ongoing conversations about AI’s transformative potential across sectors.