Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Daily Search Engine Updates and Tests: Google & Bing Innovations
**Google Business Profiles** are experiencing a potential **reporting glitch** causing local ranking drops. Google is also **testing a zoom effect** on images within search results to enhance user interaction. Meanwhile, **Bing experiments** include an **explore images feature**, a **delivery truck icon** in ads, and a **”See more” button** repositioned in local packs. These updates reflect ongoing innovation in search interfaces and local SEO performance tracking.
Optimixed’s Overview: Emerging Search Engine Features and Local SEO Dynamics to Watch
Google Business Profiles Reporting Challenges
Starting June 25, 2025, many users noticed significant declines in local impressions and clicks within Google Business Profiles’ performance reports. This drop is suspected to be a data reporting glitch rather than an actual ranking change, but the exact cause remains unclear. Businesses relying heavily on local SEO should monitor their analytics closely for unusual fluctuations.
Innovative Visual Search Enhancements
- Google’s Zoom Effect Test: Google is experimenting with a zoom-in animation when users hover over images in search snippets, adding more visual depth and engagement potential.
- Bing’s Image Exploration Features: Bing is expanding its image search functionality by incorporating an “explore more images” option that integrates visual search and related query suggestions to deepen user exploration.
Bing’s User Interface and Ad Tests
- Delivery Truck Icon in Ads: Microsoft is trialing a blue delivery truck icon in Bing search ads, likely to emphasize delivery services offered by advertisers.
- Local Pack “See More” Button Placement: Bing is testing relocating the “See more” button to the top of the local pack results, potentially improving user navigation accessibility.
Additional Insights
The updates signal ongoing efforts by both Google and Bing to refine search experience, particularly in local SEO, visual search capabilities, and ad presentation. SEO professionals and digital marketers should stay informed about these evolutions to adapt strategies accordingly.
