Latest Updates on Google Search Features, AI Mode, and Google Ads Innovations
Google Search and AI Mode Insights
Google confirmed that for pages to appear in AI Mode results, they must be crawled and indexed by Google. This requirement applies across Google Search, AI Overviews, and other properties. Additionally, some early beta testers of Google AI Mode received exclusive swag during the Google I/O event.
Improvements to Google Search Interface
To accommodate longer queries, Google is considering extending the search box so users can view more than the current visible characters (sometimes over 2,000). This change reflects the trend of users entering longer search queries.
Google Ads Platform Enhancements
- AI Max replaces Search Max: Google Ads now features “AI Max” for search campaigns, including a beta toggle to optimize campaigns using AI-driven methods.
- Performance Max Channel Reporting: Advertisers are beginning to see newly added channel reporting for Performance Max campaigns, a feature announced recently and now rolling out.
Googlebot Evolution and SEO Community Updates
Gary Illyes from Google shared insights on how Googlebot crawling has evolved over time in a recent podcast episode. Meanwhile, the SEO community continues to experience ranking volatility and is adjusting to AI Mode’s impact. CEO Sundar Pichai reassured that web publishing remains vital despite AI advances.
Additional Resources and Community Engagement
The article highlights ongoing discussions and resources for SEO professionals, including tips for differentiating content in an AI-driven world and various channels to provide feedback or follow updates from the Search Engine Roundtable team.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
