Digital Marketing Consultant (SEO/SEM/CRO)

04/14/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Entrata Digital Marketing Consultant Role in AI-Driven Property Management

Entrata is a global leader in AI-powered property management technology, offering innovative leasing and communication tools. The Digital Marketing Consultant role involves independently managing digital campaigns, client relationships, and mentoring junior staff. Candidates should have strong skills in SEO, paid media, analytics, and the ability to integrate AI tools effectively. Entrata promotes a flexible, inclusive culture with comprehensive benefits and remote work options.

Optimixed’s Overview: How Entrata’s Digital Marketing Consultant Role Drives Innovation in Multifamily Housing

Entrata’s Evolution and Industry Position

Since its inception in 2003, Entrata has transformed from a student-led startup into a recognized leader in AI-driven property management solutions. Serving a global clientele, Entrata offers a comprehensive operating system that streamlines leasing, payments, and resident communications through advanced AI technology. The company boasts over 2,200 employees and is known for its culture of radical transparency and entrepreneurial spirit.

Key Responsibilities of the Digital Marketing Consultant

  • Client Account Management: Own and nurture a portfolio of client accounts, understanding unique marketing goals in the multifamily housing sector.
  • Strategy Development and Execution: Design, implement, and optimize digital marketing campaigns including SEO, paid advertising, reputation management, and email marketing.
  • Performance Analysis: Analyze campaign data to generate actionable insights and align strategies with client objectives and Entrata’s standards.
  • Team Leadership: Mentor Associate Digital Marketing Consultants, ensuring quality and fostering professional growth.
  • Cross-functional Collaboration: Work closely with internal teams to enhance service delivery and contribute to ongoing internal projects.

Essential Skills and Qualifications

The ideal candidate will possess:

  • Proficiency in core digital marketing disciplines such as SEO, paid media, email marketing, and conversion rate optimization.
  • Strong analytical capabilities to interpret marketing data and guide decision-making.
  • Excellent communication skills adaptable to various stakeholders.
  • Experience mentoring team members and managing projects independently.
  • Bachelor’s degree or equivalent experience, with relevant certifications preferred (Google Analytics, Google Ads, Microsoft Ads).

AI Integration and Operational Excellence

Entrata emphasizes the strategic use of AI tools to accelerate deliverables while maintaining human oversight to ensure accuracy and brand consistency. The Digital Marketing Consultant serves as the “Human-in-the-Loop,” auditing AI outputs and safeguarding data privacy. Mastery of prompt engineering is key to generating high-quality results across diverse business areas.

Work Culture and Benefits

Entrata offers a flexible work environment, including remote and hybrid options, with generous vacation policies and company recharge days. Benefits include comprehensive medical coverage, wellness programs, retirement plans with employer match, and unique perks such as employee discounts and volunteer opportunities. The company fosters an inclusive and diverse workplace that values different perspectives and equal opportunity.