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TL;DR Summary of Digital Marketing Manager Role at CompoSecure
CompoSecure is seeking a Digital Marketing Manager to lead and optimize their global digital presence across two major websites. The role demands expertise in SEO/SEM, eCommerce management, and content creation to boost engagement and conversion rates. Candidates should have at least five years’ experience managing B2B or technology brand digital platforms and be comfortable collaborating across departments. This position offers comprehensive benefits and requires on-site work in Somerset, NJ.
Optimixed’s Overview: Driving Digital Growth and Engagement with Strategic Website Management
Role and Responsibilities
The Digital Marketing Manager at CompoSecure will be instrumental in shaping the company’s digital footprint by managing two primary websites: composecure.com and getarculus.com. This position involves:
- Developing and executing overall website strategy with clear KPIs to enhance user experience and increase customer engagement.
- Creating and managing diverse content including copywriting, photography, product updates, videos, and blogs to support brand storytelling and campaigns.
- Overseeing SEO/SEM efforts and working closely with external agencies to ensure websites remain optimized for performance, accessibility, and compliance.
- Boosting eCommerce functionality to drive unit sales, including adding product pages for new and customized offerings.
- Monitoring website analytics such as traffic, bounce rates, and conversion metrics to inform strategic pivots and improvements.
Qualifications and Skills Required
- Minimum of five years managing digital properties, preferably in B2B or technology-focused environments.
- Proficiency with tools such as Google Analytics, CRM/marketing automation platforms, SEO/SEM, and compliance management systems like OneTrust.
- Experience with eCommerce platforms, specifically BigCommerce, and a track record of driving digital growth.
- Strong analytical capabilities paired with creative content development skills and excellent communication.
- Interest or experience in fintech, digital security, or cryptocurrency sectors is advantageous.
- Bachelor’s degree in Marketing, Communications, or related fields is required.
Work Environment and Benefits
This full-time role requires on-site presence in Somerset, NJ, fostering close collaboration within CompoSecure’s marketing and cross-functional teams. Employees benefit from a comprehensive package including medical coverage, retirement plans with company match, paid time off, and career advancement opportunities. The company values diversity and inclusivity, offering equal employment opportunities to all qualified candidates.
