Digital Marketing Manager (SEO/SEM)

03/22/26
Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Manager Role at BubbleUp Agency

The Digital Marketing Manager position at BubbleUp requires leading multi-channel paid media campaigns and developing integrated digital strategies to drive measurable growth. Expertise in Google Ads, social media advertising, and SEO combined with strong analytics skills is essential. The role involves close collaboration with clients and internal teams to optimize performance and deliver strategic insights. Experience in an agency environment and excellent communication skills are highly valued.

Optimixed’s Overview: Mastering Multi-Channel Digital Marketing Leadership for Agency Success

Comprehensive Role Breakdown

The Digital Marketing Manager at BubbleUp is tasked with crafting and executing data-driven digital marketing strategies that encompass paid search, social media, programmatic advertising, and SEO. This leadership role demands a combination of strategic vision and hands-on campaign management to achieve client business goals efficiently.

Key Responsibilities

  • Strategic Leadership: Develop holistic marketing plans supported by market research, audience segmentation, and performance forecasting, while leading client communications and aligning campaigns with brand and UX standards.
  • Paid Media Management: Design, optimize, and scale campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok, and programmatic channels, overseeing creative development and daily performance adjustments.
  • SEO Execution: Implement SEO strategies through keyword research, on-page optimization, and monitoring using analytics tools to boost organic visibility and traffic.
  • Data Analytics & Reporting: Manage tracking technologies (GA4, GTM), build insightful dashboards, analyze user funnels and conversion metrics, and provide actionable recommendations to enhance ROI and customer lifetime value.
  • Collaboration & Industry Leadership: Stay updated on digital marketing trends, contribute to agency thought leadership, and support new business development initiatives.

Qualifications & Skills Required

  • Minimum 5 years in digital marketing with a focus on paid media management.
  • Proven success managing campaigns on Google Ads and major social media platforms.
  • Strong analytical proficiency with tools like GA4, GTM, and Looker Studio.
  • Experience working in an agency setting preferred.
  • Excellent communication, project management, and client-facing skills.
  • Ability to translate complex data into actionable marketing strategies.

This role is ideal for digital marketing professionals who excel at balancing strategic leadership with hands-on campaign execution in a fast-paced agency environment.