Digital Marketing Manager (SEO/SEM/Email)

03/21/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Manager Role Driving Agent Recruiting Growth at HomeSmart

The Digital Marketing Manager position at HomeSmart focuses on executing and optimizing multi-channel paid and organic campaigns to enhance agent recruiting. Key responsibilities include managing paid search, paid social, email marketing, and landing page optimization to maximize ROI and pipeline contribution. The role requires strong analytical skills, cross-functional collaboration, and experience with tools like HubSpot and Google Ads. This is a full-time, performance-driven role ideal for marketers with 4-8 years of relevant experience.

Optimixed’s Overview: Maximizing Recruiting Success through Strategic Digital Marketing Leadership

Comprehensive Campaign Management and Performance Optimization

This Digital Marketing Manager role demands a hands-on approach in managing paid search and paid social campaigns across platforms including Google Ads, Meta, LinkedIn, and YouTube. The manager will optimize campaigns based on CPC, CPA, and MQL metrics while refining audience targeting to increase recruiting pipeline efficiency. Coordination of recruiting landing pages and execution of A/B testing initiatives aim to enhance conversion rates and reduce lead capture friction.

Integrated Email and Organic Social Strategies

In collaboration with Marketing Operations, the manager executes targeted email acquisition campaigns, leveraging A/B testing to improve engagement metrics. Though brand voice and content creation are managed by specialized teams, this role supports organic social distribution and amplifies executive leadership content to strengthen recruiting outreach and engagement.

Data-Driven Reporting and Cross-Functional Collaboration

  • Performance Monitoring: Maintaining detailed dashboards and ensuring accurate attribution tracking to inform data-driven optimization decisions.
  • Budget Management: Adjusting budget pacing to maximize cost efficiency and recruiting impact, often coordinating with external media agencies.
  • Team Synergy: Partnering with Brand & Communications, Visual Content, and Marketing Operations to guarantee cohesive campaign execution and consistent messaging.

Ideal Candidate Profile

  • Bachelor’s degree in marketing or related field with 4-8 years of digital marketing experience.
  • Proven expertise in managing and optimizing paid media campaigns and landing pages, preferably in B2B or real estate sectors.
  • Strong analytical capabilities and proficiency with marketing platforms like HubSpot and Google Ads.
  • Comfortable working in fast-paced, creative, and analytical environments with a focus on measurable recruiting outcomes.